Marketing Program Manager

At Peterson, we partner with our customers to build the future. For over 90 years, our peoples’ work has shaped the communities where we live, where we raise our families, and where we thrive. Peterson’s legacy permeates every aspect of our communities. From roads and bridges, back-up power at hospitals, fire-fighting, concerts and moving goods; we are everywhere you look. At Peterson, you don’t just have a career, you have a purpose.

Our family-oriented environment is built on safety, winning, growth, and professional achievement. Hiring and developing exceptional people is critical to our continued success. We have high standards for a good reason: our people represent Peterson, our family, our brand, and our values.

You have high expectations too. You are exceptionally motivated, have outstanding skills, and want your work to matter.  Peterson offers competitive wages, generous benefits, and promotional opportunities at a family-owned and operated business. It’s time to use your skills and passion to do work that matters!

Job Description

Peterson Cat has a need for a Marketing Program Manager who will be based at our San Leandro, CA location.

SUMMARY

The Marketing Program Manager serves as a strategic marketing partner for assigned internal business units and/or departments by developing and executing marketing plans, managing promotional programs, and aligning marketing investments with business objectives and market opportunities. This role utilizes market intelligence, performance analytics, and emerging technologies to drive sales growth, support new product introductions, improve customer engagement, and enhance overall marketing effectiveness.

ESSENTIAL JOB FUNCTIONS

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign the functions to this job at any time due to reasonable accommodation or other reasons. Job functions include the following. Other duties may be assigned.

Perform the following for assigned business units and/or departments:

·         Collaborate with Director of Marketing and Corporate Marketing Manager to develop marketing strategies, identify opportunities, and solve business challenges.

·         Execute marketing plans and initiatives to drive sales performance while ensuring alignment with organizational priorities.

·         Collaborate with operating managers to develop and oversee annual marketing plans, budgets, and major marketing investments with consideration to the market, customer, and competitive analysis.

·         Develop and monitor marketing performance metrics and dashboards.

·         Produce executive-level business reporting and provide data-driven marketing recommendations.

·         Drive continuous improvement of marketing plans, processes, and initiatives.

·         Identify artificial intelligence (AI) adoption and automation opportunities and evaluate emerging marketing technologies, trends, and best practices for potential implementation.

·         Develop and implement promotional and media plans, including direct mailings, advertising, web marketing, digital marketing channels, tradeshows & customer events.

·         Lead new product and new business introduction activities.

·         Conduct market research to identify trends and competitive development in the relevant market segments.

·         Attend trade shows, customer events, travel to job sites and branch stores as necessary.

·         Maintain punctual, regular, and predictable attendance.

·         Travel away from base location up to 25% of the time to attend meetings, trade shows, and customer events.

QUALIFICATIONS

Bachelor's Degree from a fully accredited college in Business Administration, Marketing, or other closely related field; and a minimum of four (4) years of directly related Marketing experience, preferably in a heavy industrial environment; or an equivalent combination of education and work experience.

CERTIFICATES, LICENSES, REGISTRATIONS

• Must maintain a valid driver’s license and satisfactory driving record.

The pay range for this position is: $95,000 - $115,000 (Starting wage will depend on experience and education. We also offer a total compensation package in addition to base salary.)

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