Medical Device • Sleep Apnea Therapy • Europe and Germany (DACH) • SomnoMed
Lead product marketing and positioning for a global medical device leader across Europe with full ownership of the DACH market on the ground.
SomnoMed is the global leader in oral appliance therapy for obstructive sleep apnea (OSA), snoring and bruxism — a publicly listed (ASX) medical device company serving more than 1,000,000 patients in 28 countries. We are transforming our European marketing organization into a market-led, demand-generating team, and this newly created role sits at the centre of that change.
As Product Marketing Manager Europe, you will own product positioning, launch management, and lifecycle marketing for SomnoMed's portfolio across all of Europe, while being the dedicated, hands-on product marketing partner for our DACH commercial organisation (Germany and Switzerland), the largest and most clinically advanced cluster in the region.
You will report directly to the Director, Marketing Europe, and work closely with the Marketing team and the European, DACH people leaders and sales teams, giving you real influence over how SomnoMed's products are positioned, launched, and brought to market across Europe.
What You Will Do
Product Marketing & Launch Management. Europe.
- Own product positioning, messaging, and value propositions across the European portfolio.
- Lead end-to-end product launches: launch planning, sales enablement, HCP communication, congress presence, post-launch tracking.
- Develop product marketing content: brochures, clinical evidence summaries, sales tools, training materials, digital assets, compliant with EU medical device regulations (QA/RA).
- Partner with Global Marketing on upstream-to-downstream product handover, representing the European market voice in global product decisions.
- Monitor product performance and the competitive landscape; feed insight into product strategy and marketing planning.
Field Marketing Partnership. DACH Market
- Act as the day-to-day marketing partner for the DACH commercial leaders and the German and Swiss sales teams
- Drive product adoption and clinical engagement: KOL engagement, HCP education, and dental sleep medicine community outreach across Germany, Austria and Switzerland.
- Ensure marketing content meets German market and MDR/regulatory standards, with the linguistic precision of a C2 German speaker.
Sales Enablement & Commercial Excellence
- Build sales enablement tools: clinical value messaging, product comparison guides, objection-handling materials, and customer-facing presentations.
- Support sales training and sales meeting preparation.
- Contribute to CRM administration (Salesforce/SFDC) for product-related campaign tracking
What You Bring
This is an experienced hire, we're looking for someone who has done this, not someone who wants to learn it.
- German C2 (native or equivalent), non-negotiable. English C1 minimum, written and spoken.
- 5+ years of experience in downstream product management, product marketing or product launch execution. Medical device, dental, or life sciences experience strongly preferred.
- A proven track record in product launches, clinical content development, and sales enablement.
- Comfortable operating in the German medical and dental professional environment, with working knowledge of MDR / HWG regulatory frameworks.
- Strong writing and communication skills: able to turn clinical evidence into clear, compelling, compliant content.
- Familiarity with CRM systems (Salesforce preferred) and Microsoft Office Suite; Canva or Veeva experience is a plus.
- A collaborative, team-first mindset; comfortable working across an international matrix organization and connecting product marketing, sales, and global teams.
Why SomnoMed
- Join a global market leader in sleep apnea treatment, with a impactful and meaningful mission.
- Real breadth: European product leadership combined with hands-on DACH market impact.
- Direct line to the Director, Marketing Europe, and close collaboration with Global Marketing teams.
- The chance to be a founding contributor to a new European marketing model, with real visibility and room to grow in scope.
How to Apply
Ready to make a difference? Apply via https://somnomed.bamboohr.com/careers/130
Join SomnoMed and help us change lives, one good night's sleep at a time
Skills Required
- German language proficiency at C2 level, native or equivalent
- English language proficiency at C1 level, written and spoken
- At least 5 years of experience in downstream product management, product marketing, or product launch execution
- Proven experience with product launches, clinical content development, and sales enablement
- Working knowledge of German medical and dental professional environments
- Working knowledge of MDR and HWG regulatory frameworks
- Strong writing and communication skills, including translating clinical evidence into clear, compliant content
- Familiarity with CRM systems and Microsoft Office Suite
- Experience with Salesforce/SFDC
- Medical device, dental, or life sciences experience
- Experience with Canva or Veeva
- Collaborative mindset and ability to work across international matrix teams
What We Do
SomnoMed is an Australian Stock Exchange-listed medical device company founded in 2004 and operating in 28 countries. It designs, manufactures, and distributes oral appliances for snoring and sleep apnea. Its products are made in ISO 13485-certified facilities and positioned as comfortable, effective treatment solutions for patients with sleep-related breathing disorders, while supporting dental professionals through education and practice resources.
