Marketing Producer/Senior UA

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Barcelona, Cataluña, ESP
In-Office
Mobile
The Role

Appodeal is a dynamic US-based product company with a truly global presence.

We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.

Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.

Why Appodeal?

At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

  • Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
  • Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
  • Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
  • Enjoying the Journey: We believe in having fun while working toward our goals.
🎯 About the Role

We’re looking for a Marketing Producer/Senior UA to lead the growth of our mobile gaming titles through data-driven marketing strategies. This is a strategic and executional role that bridges performance marketing, creative production, and product growth.


🛠 Responsibilities:
  • Lead the growth strategy on Google Ads, Applovin and other Ad Networks, combining strategic vision with channel expertise
  • Continuously optimize performance through systematic testing, iteration, and insight generation. Identify growth levers and scale what works.
  • Collaborate closely with the product, creative, ASO, and data science teams.
  • Champion structured experimentation — design meaningful tests, analyze results, and turn insights into actions.
  • Contribute to team-wide marketing strategy and knowledge — share insights, challenge assumptions, and raise the bar for campaign thinking and execution.

✅ Requirements:
  • 5+ years of performance marketing experience in mobile gaming.
  • Proven track record of managing significant UA budgets and delivering measurable business growth.
  • Solid understanding of the mobile marketing ecosystem — including attribution, MMPs, conversion tracking, and performance analytics.
  • Experience working with BI tools such as Tableau or internal analytics systems.

Passion for mobile gaming, sharp marketing intuition, and excellent communication skills — able to align teams around a shared vision.

With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.

Join us and help shape the future of mobile app success!

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The Company
HQ: San Francisco
100 Employees
Year Founded: 2014

What We Do

Appodeal is a reliable and unbiased monetization partnership that provides a comprehensive, custom-tailored approach to manage all ad monetization related operations. With just one SDK integration, a mobile app gains access to 60+ ad demand sources competing against each other in real-time auction for every single ad impression. Along with all major mobile ad formats, the Appodeal platform offers publishers innovative tools like cross-promotion and direct deals, network monitoring, segments and placements, and cutting-edge technology like parallel bidding. More than an ad mediation solution, Appodeal is a reliable monetization partner for more than 30,000 apps now, from indie to enterprise.

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