Summary
Job Description:
Baptist Health is looking for a Marketing & PR Manager to join our team in Elizabethtown, KY!
Responsible for working with Director, Marketing & Public Relations and Executive Director, Marketing & Communications to develop and implement marketing and public relations communications for assigned hospital(s).
Essential Duties:
- Works directly with leadership team and service-line managers to develop, initiate, maintain and provide follow-up on marketing, advertising and promotional strategies that support system, regional and local initiatives.
- Provides support for development of regional marketing plan, including individual budgets and timetables. Involves close contact with service-line managers and hospital leaders.
- Works with the director, advertising agency and system creative team to implement marketing plans including advertising, public relations and digital strategies.
- Develops measurable goals for marketing and public relations initiatives and tracks metrics in various platforms to ensure success. Reports campaign outcomes to director, system and local leaders in order to evaluate campaign results and effectiveness
- Collects, coordinates and interprets data as it relates to the hospital and its competitors, including service-line information, patient origin, market share and other statistics utilizing planning and marketing resources.
Qualifications:
- Bachelor’s degree in Marketing, business, public relations, journalism or related field.
- Five to seven years’ healthcare or related industry experience
- Experience in public relations, journalism or related field preferred.
Skills Required
- Bachelor's degree in Marketing, Business, Public Relations, Journalism, or a related field
- Five to seven years of healthcare or related industry experience
- Experience in public relations, journalism, or a related field
What We Do
Founded in 1924 in Louisville, Kentucky, Baptist Health is a full-spectrum health system dedicated to improving the health of the communities it serves. The Baptist Health family consists of nine hospitals, employed and independent physicians, and more than 400 points of care, including outpatient facilities, physician practices and services, urgent care clinics, outpatient diagnostic and surgery centers, home care, fitness centers, and occupational medicine and physical therapy clinics. Baptist Health’s eight owned hospitals include more than 2,300 licensed beds in Corbin, Elizabethtown, La Grange, Lexington, Louisville, Paducah, Richmond and New Albany, Indiana. Baptist Health also operates the 410-bed Baptist Health Deaconess Madisonville in Madisonville, Kentucky in a joint venture with Deaconess Health System based in Evansville, Indiana. Baptist Health employs more than 23,000 people in Kentucky and surrounding states. Baptist Health is the first health system in the U.S. to have all of its hospitals recognized by the American Nursing Credentialing Center with either a Magnet® or Pathway to Excellence® designation for nursing excellence. Baptist Health’s employed provider network, Baptist Health Medical Group, has nearly 1,500 providers, including more than 750 physicians and more than 740 advanced practice clinicians. Baptist Health’s physician network also includes more than 2,000 independent physicians. Learn more at BaptistHealth.com.
