Marketing Planning Systems & Operations Lead

Posted 7 Days Ago
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Malvern, PA, USA
In-Office
Senior level
Fintech
The Role
Lead ownership of marketing planning platforms and processes: define platform roadmap, configure workflows and data governance, enable integrations, build reporting and dashboards, drive adoption and training, design scalable planning operations and governance, steward portfolio data for visibility and decision-making, and lead cross-functional initiatives to improve planning maturity and operational efficiency.
Summary Generated by Built In

Key Responsibilities

Planning Systems Strategy & Platform Ownership

  • Serve as business owner and subject matter expert for enterprise planning platforms, including Airtable, Workfront, and related planning technologies.

  • Define and execute the roadmap for planning systems, ensuring capabilities evolve to support organizational priorities and operating model needs.

  • Design, configure, and maintain workflows, data structures, taxonomies, automation, governance standards, and reporting capabilities.

  • Evaluate and implement system enhancements that improve user experience, planning effectiveness, visibility, and operational efficiency.

  • Partner with technology teams and vendors to support integrations, upgrades, and platform optimization initiatives.

  • Lead adoption efforts through training, communication, documentation, and change management programs.

Planning Operations & Operating Model Design

  • Design and maintain scalable planning processes that support decentralized planning while creating consistency across the organization.

  • Establish standards for initiative tracking, planning data collection, portfolio monitoring, and operational governance.

  • Translate business requirements into sustainable system and process designs that enable teams to plan effectively and efficiently.

  • Continuously assess current-state processes and identify opportunities to reduce friction, improve transparency, and increase planning maturity.

  • Partner with stakeholders across Marketing to ensure planning systems and processes support evolving business needs.

Portfolio Data & Visibility Management

  • Serve as steward of the department's planning and portfolio dataset, ensuring information is structured, governed, and maintained to support organizational decision-making.

  • Define and manage portfolio-level data requirements including strategic alignment, initiative attributes, dependencies, resource signals, work demand, and governance indicators.

  • Develop dashboards, reporting solutions, and portfolio metrics that provide leadership visibility into priorities, workload, operational risks, capacity considerations, and portfolio health.

  • Establish data quality standards and governance practices that ensure planning information remains accurate, actionable, and trusted.

  • Leverage portfolio data to identify trends, opportunities, bottlenecks, and operational improvements.

Planning, Governance & Workflow Integration

  • Design planning workflows that create visibility into upcoming work and downstream operational requirements.

  • Partner with teams responsible for content governance, approval processes, and operational controls to ensure planning systems effectively support end-to-end workflow visibility.

  • Create data structures and process integrations that allow governance requirements, operational dependencies, and workflow milestones to be visible earlier in the planning lifecycle.

  • Support initiatives that improve forecasting of work demand, operational impacts, and potential approval requirements across the marketing portfolio.

  • Enable proactive identification of portfolio risks and dependencies through reporting, process design, and system capabilities.

Strategic Enablement & Continuous Improvement

  • Support annual, quarterly, and ongoing planning activities through platform administration, reporting, portfolio analysis, and operational enablement.

  • Recommend improvements to systems, processes, governance structures, and planning methodologies.

  • Lead cross-functional initiatives that strengthen Marketing's planning capabilities and operational effectiveness.

  • Stay current on emerging planning technologies, portfolio management practices, and workflow innovations to continuously improve organizational capabilities.

  • Lead special projects and perform other duties as assigned.

Required Qualifications

  • Bachelor's degree or equivalent experience.

  • 5+ years of experience in planning operations, business operations, marketing operations, project management, PMO operations, portfolio management, or related disciplines.

  • Experience administering enterprise planning, project management, workflow, or portfolio management platforms.

  • Experience designing and implementing operational processes and governance frameworks.

  • Demonstrated ability to translate business requirements into scalable system and workflow solutions.

  • Strong analytical skills and experience leveraging data to support business decisions and operational improvements.

  • Experience managing complex initiatives involving multiple stakeholder groups.

Preferred Qualifications

  • Experience with Airtable, Workfront, Smartsheet, Asana, Jira, Monday.com, or similar platforms.

  • Experience supporting planning, intake management, portfolio visibility, governance, workflow management, or operating model transformation initiatives.

  • Experience leading platform implementations, migrations, or enterprise process redesign efforts.

  • Experience building dashboards, reporting frameworks, and portfolio analytics solutions.

  • Experience within marketing, content operations, creative operations, or large matrixed organizations.

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Skills Required

  • Bachelor's degree or equivalent experience
  • 5+ years in planning operations, business operations, marketing operations, project management, PMO operations, or portfolio management
  • Experience administering enterprise planning, project management, workflow, or portfolio management platforms
  • Experience designing and implementing operational processes and governance frameworks
  • Ability to translate business requirements into scalable system and workflow solutions
  • Strong analytical skills and experience leveraging data for decisions and operational improvements
  • Experience managing complex initiatives with multiple stakeholder groups
  • Experience with Airtable, Workfront, Smartsheet, Asana, Jira, Monday.com (or similar)
  • Experience supporting planning, intake management, portfolio visibility, governance, or operating model transformation
  • Experience leading platform implementations, migrations, or enterprise process redesign
  • Experience building dashboards, reporting frameworks, and portfolio analytics
  • Experience within marketing, content operations, creative operations, or large matrixed organizations

Vanguard Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.

  • Retirement Support Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
  • Wellbeing & Lifestyle Benefits Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
  • Affordable Benefits Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.

Vanguard Insights

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The Company
HQ: Malvern, PA
20,252 Employees
Year Founded: 1975

What We Do

We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.

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