Marketing Performance Analyst / Sumaré SP

Reposted 2 Months Ago
Be an Early Applicant
Sumaré, São Paulo, BRA
In-Office
Senior level
Automotive • Hardware • Other • Energy • Industrial
The Role
Lead marketing campaign performance analysis, create KPI tracking and scorecards, surface actionable insights, and partner with IT and global marketing teams to automate reporting. Work with complex datasets, define KPIs, and apply modeling techniques (attribution, MMM, segmentation) to improve marketing effectiveness and decision-making.
Summary Generated by Built In
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

Marketing Performance Analyst, Sumaré Brazil

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

The Impact You’ll Make in this Role
 

As a Marketing Performance Analyst, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

  • Delivering campaign performance analytics, identifying trends, and providing actionable recommendations and guidance to marketers to improve marketing effectiveness
  • Providing performance input for monthly business reviews, scorecards, KPI tracking, and other reporting needs to improve visibility, decision-making and action
  • Partnering with Global Integrated Marketing, and cross-functional analytics teams to define KPIs, assess performance, and surface insights, challenges, and opportunities
  • Translating business questions and complex marketing data into clear, concise insights and deliverables that support timely, data-informed decisions
  • Promoting and enabling best practice adoption across marketing teams
  • Supporting reporting consistency, process efficiency, and adoption of automated reporting and insight tools while aligning with global performance standards and frameworks
  • Understanding of digital marketing data flows across platforms and channels
  • Familiarity with modeling techniques, including attribution, marketing mix modeling, and segmentation

Your Skills and Expertise 

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

  • Bachelor’s degree or higher (completed and verified prior to start)
  • Five (5) years of experience in marketing analytics, business analytics, business intelligence, data analysis or performance reporting 
  • Five (5) years of experience working with data to generate insights, recommendations, dashboards and business performance reporting
  • Advanced English

Additional qualifications that could help you succeed even further in this role include:

  • Bachelor’s degree or higher in marketing, business, analytics, data science, or a related discipline
  • Experience developing or supporting B2B demand generation and revenue marketing programs that drive qualified pipelines.
  • Experience measuring marketing performance across Lead, MQL, SAL, SQL, Opportunity, Pipeline, and Closed-Won stages
  • Proven ability to translate business requirements into analytical solutions
  • Strong problem-solving skills, with the ability to turn data into actionable business recommendations
  • Strong project management, communication, and stakeholder engagement skills
  • Experience SQL and PowerBI or Tableau
  • Exposure to AI-enabled analytics and insight generation approaches

Work location: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Sumare, Brazil

Travel: N/A

Relocation: Not Authorized

Supporting Your Well-being

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Chat with Max

For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.

A 3M é um empregador que oferece oportunidades iguais à todos. A 3M não discriminará nenhum candidato baseado em sua raça, cor, idade, religião, gênero, orientação sexual, identidade ou expressão de gênero, nacionalidade ou deficiência.

Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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Skills Required

  • Bachelor's degree or higher
  • Three years of experience in marketing analytics, business analysis, or marketing performance reporting
  • Bachelor's degree in marketing, business, analytics, data science, or related discipline
  • Five years of experience in marketing analytics, performance measurement, business analysis, or insight generation
  • Experience with Power BI, DAX, and SQL
  • Familiarity with Python, Snowflake, Azure, and AWS
  • Exposure to Adobe Analytics and Customer Data Platforms (CDP)
  • Familiarity with attribution, marketing mix modeling, and segmentation techniques
  • Ability to translate business requirements into analytical solutions
  • Strong project management, communication, and stakeholder engagement skills
  • Experience in data management including validation, cleansing, and governance
  • Experience working with large, complex datasets across multiple business functions
  • Exposure to AI-enabled analytics and insight generation approaches
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The Company
HQ: Saint Paul, MN
64,670 Employees
Year Founded: 1902

What We Do

3M operates as a diversified technology company, manufacturing more than 55,000 products, including adhesives, laminates, and many more. 3M touches virtually every part of your life. Our people and technology make the impossible, possible. Every day we apply our science to enhance people’s lives. This is 3M Science. Applied to Life.™

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