Marketing Performance Analyst

About us

We are Raven, a unique blend of consulting, creative and technology capabilities united with a single focus: We ideate, build, and launch new value propositions that materialize our clients' potential. Our unique approach underpins the creation of emerging propositions capable of generating or capturing new value.

We untap New Horizons. In a world that faces unprecedented challenges both from a business and market dynamics, with the increasing demand of an evolving customer and collaborator, we are the wingman of our clients to cope with their growth challenges. 

Just for a Few. We support leaders and market creators to innovate commercial disruptions and accelerate growth, combining strategy, design, innovation, and technology. Many organizations preach the same promise, but only a few delivers on it. We are among those. 

Global Reach. Since our inception, we have developed projects with top-tier organizations throughout Latin America and Europe. We are currently expanding beyond. 

We are not a consulting Company. We work differently from traditional consultants. We are not another consulting boutique, nor we want to be. We are fast and agile as a start-up, but precise and narrow focus on delivering value to our clients. 

For you. We support your professional and personal development. We provide freedom to develop and a unique work environment that rewards each member of our team professionally and personally.

Our Verticals. We organize across four business lines: Business, Experience, Growth and Tech. These business lines create a seamless and yet synergetic value proposition for our clients. 

We Think to Design. We build to Sell. This is what we do, we conceive unique value propositions that then we take to market!

About you

We look for individuals who dare to challenge themselves to achieve the extraordinary. Here comes the ones who change things trying to get there faster where no one has gone. Making things happen delivering results without limits.

Here comes those who transform the present to conquer the businesses of the future, and the ones who release change through design. You must think, act, and behave with an owner's mentality that is permanently reinventing itself.

Here are those of us who want to make the imposible posible.

Our work place

You must be a natural team player and should feel comfortable working with professionals from diverse disciplines, backgrounds, and countries.

We embrace work-life balance: the well-being of our people is a priority for us.

A culture of learning and creating is promoted around the world: diversity will allow us to strengthen our impact.

We encourage innovation and disruption.

We understand that changes will occur, and that adaptability is essential to help when they do happen.

Collaboration is emphasized and rewarded.

The Job 

As a Marketing Performance Analyst , you will be responsible for the design and implementation of sales acceleration programs, including but not limited to the design and execution of effective marketing campaigns that drive adoption, usage, and monetization of digital products or services that we design for our clients. This is a cross-functional role that works closely with our marketing, sales, product management, technology and design teams, as well as our customers, to build capabilities that enable accelerated growth.

Responsibilities

-Within your role you will have to execute multiple tasks, such as:

-Commercial development

-Generate assessments for clients to discover growth and performance.

-Develop and/or assist in business proposals;

-Learn to identify trends and developments in the industries in which they work to keep the offer updated.

Project Execution:

-Plan marketing actions by analyzing KPI's;

-Plan and execute initiatives to reach the target audience across channels;

-Analysis of data and user comments to ensure an improvement in the conversion of traffic to the website, social networks or others.

-Development of ideas for marketing campaigns. Testing of ideas and products;

-Prioritize and optimize growth channels (marketing platforms) to improve business performance.

-Analyze online consumer behavior and generate incremental improvements;

Work with marketing, integration and data platforms to design new customer experience strategies and solutions for customers;

-Ensure the overall success of marketing technology implementations, focusing on customer relationship, financials, project execution, resource management, and overall program health.

- Advising clients on the optimal ways of working with digital channels.

-Design and build multichannel digital and offline marketing campaigns for activation purposes (strategy and planning);

- Learn to support the client to be more effective and efficient in growth management and to better understand the client through the use of data and/or qualitative analysis.

-Select and implement analytical tools/data sources of interest to clients and provide actionable insights based on available analytical data.

Skills and experiences

-Excellent communication skills business skills;

-2-4 years of experience in a digital marketing role, preferably in a consultancy or agencies.

-Experience in marketing automation platforms, marketing cloud, CRM, advertising platforms, data modeling.

-Experience in marketing strategy Customer Management (C-level) is a plus

-Experience in Financial Services and mobile marketing are a plus. 

Our benefits!

🫂 Supplementary health insurance

🗽 MyDay: you can take days off to rest, be with your family or whatever you need!

💰 My Digital Tool: we provide you with an annual budget to complement the hardware we provide you with

💰 My Digital Place: you have an annual budget to set up your home office!

🛩️ Vacations included (of course), but if you need additional time, you can ask for unpaid vacations

🌍 The World is Mine: we want you to grow with Raven and experience new cultures, countries and experiences, allowing temporary or permanent relocation to other countries

🎁 My Birthday: afternoon off on your birthday

🤓 My Training: annual budget for you to develop your abilities

🚚 Moving Day: we support that you can move in calmly and settle into your new home

🔎 Raven Hunters: recommend profiles that you know and that you think can make a perfect match with our organization

📚 My Internship: we want you to be able to learn from our different verticals and thus the business. Thus, you can change vertical if you want to know and learn from other experts