Marketing Performance Analyst Senior

At Freddie Mac, our mission of Making Home Possible is what motivates us, and it’s at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose.

Position Overview:

Are you interested in a career in identifying opportunities to empower go-to-market efforts at one of the leaders in the housing market? As a Marketing Performance Analyst, Senior, you will transform data into strategic insights to optimize marketing ROI and fuel business growth. You will analyze performance metrics across paid and owned marketing channels and subsequent business impact to identify key learnings and trends and then turn into actionable recommendations for the future. Additionally, you will serve as a vital strategic collaborator for the deployment and reporting of paid media channel initiatives to ensure impact of investment.

This role combines an opportunity to put your advanced analytics, strategic thinking, executive reporting and project management skills to work in a thriving, fast-paced environment in which your output is valued to inform decision making within Strategic Operations, Freddie Mac Single-Family. The position serves as a critical member of an Insights Team who provides analysis, executive reporting, case studies and strategic guidance to empower the important work that our Sellers, Servicers and partners do to Make Home Possible for families across the country.

Our Impact:

The Strategic Operations Insights Team leads with data-driven insights to inform decision making to optimize ROI and enhance impact of owned and paid channels associated with Single-Family go-to-market efforts. The team provides critical guidance, actionable recommendations and valued inputs into planning, deployment, refinement and reporting activities.

Your Impact:

Strategic Analytics & Insights

• Analyze performance to identify trends and best practice across owned and paid marketing channels (web, email, organic social, paid media, conferences and events and sales enablement)

• Generate and present executive-level reporting

• Manage the Quarterly Audience and Channel Performance Report

• Develop and maintain channel analysis on key audience segments

• Create dashboards and displays for transparent and compelling data aggregation

• Validate marketing impact on key business outcomes through advanced attribution modeling

Paid Media Operations

• Collaborate with internal stakeholders to establish and facilitate paid media project workflows for the strategic planning and deployment of paid media campaigns. This will include tactic and audience validation, alignment to budget and strategy, integration of best practice, implementation of tracking mechanisms and facilitation of successful deployment

• Oversee SF reporting to capture ongoing paid activity, performance reporting and effectiveness and efficiency assessment

• Implement scalable processes and templates for reporting accuracy and excellence

• Drive multiple initiatives simultaneously while maintaining quality and timelines

Strategic Go-To-Market Support

• Support data-driven, strategic planning through a strong understanding of measurable marketing objectives, measurement capabilities, audience segmentation, business needs, and marketing best practice to further enhance marketing and communications impact

• Present channel and audience findings, key takeaways and strategic recommendations to internal stakeholders and senior leadership to guide future decisions via dashboards, presentations, insights reports and case studies

• Support broad strategic planning with insights derived from market and competitive intelligence

Innovation & Technology

• · Leverage AI tools and machine learning models to enhance analysis and further automation of reporting

• · Solution for improvements to integrated data visualization

• · Stay ahead of emerging marketing operations technologies and methodologies

Qualifications:

• Bachelor's degree in Marketing, Analytics, Statistics, or related field

• 5+ years in performance in digital marketing analytics, paid media or digital marketing (mortgage industry experience a plus)

• Expertise in Excel and PowerPoint. Proficiency with vital analytics platforms (Google Analytics, Adobe Analytics, Tableau, PowerBI or similar)

• Preferred experience with marketing mix modeling, multi-touch attribution, and A/B testing

• Proven track record managing multiple, complex projects with executive visibility

• Strong analytical skills with ability to synthesize complex data into strategic narratives

• Knowledge of SEO / AEO, SEM, PPC, and digital / paid marketing best practices

• Experience in integration of AI tools (ChatGPT, Claude, CoPilot)

• Preferred experience includes platforms such as: Google Analytics, DemandBase, Salesforce, Eloqua, Data Studio or similar

• Highly organized with ability to navigate competing, fast-turn, priorities and multi-task effectively

• Excellent written and verbal communication skills

• Strong analytical and problem-solving skills with attention to detail

• Ability to translate complex data into actionable business insights

• Experience presenting to executive-level audiences

Keys to Success in This Role:

• Highly communicative and collaborative - able to work effectively across departments and with various stakeholders

• Proactive and initiative-driven - able to identify areas of opportunity and drive projects forward independently

• Multi-tasking and prioritization - capable of managing multiple concurrent projects and competing deadlines

• Quick learner - ability to rapidly understand the nuances of the mortgage industry and Freddie Mac's business operations

• Adaptable - willingness to learn and adapt in changing landscape and to integrate AI capabilities and productivity into day-to-day activity

• Strategic thinker - able to connect tactical marketing execution with broader business objectives

Current Freddie Mac employees please apply through the internal career site.

We consider all applicants for all positions without regard to gender, race, color, religion, national origin, age, marital status, veteran status, sexual orientation, gender identity/expression, physical and mental disability, pregnancy, ethnicity, genetic information or any other protected categories under applicable federal, state or local laws. We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

A safe and secure environment is critical to Freddie Mac’s business. This includes employee commitment to our acceptable use policy, applying a vigilance-first approach to work, supporting regulatory mandates, and using best practices to protect Freddie Mac from potential threats and risk. Employees exercise this responsibility by executing against policies and procedures and adhering to privacy & security obligations as required via training programs.

CA Applicants:  Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Notice to External Search Firms: Freddie Mac partners with BountyJobs for contingency search business through outside firms. Resumes received outside the BountyJobs system will be considered unsolicited and Freddie Mac will not be obligated to pay a placement fee. If interested in learning more, please visit www.BountyJobs.com and register with our referral code: MAC.

Time-type:Full time

FLSA Status:Exempt

Freddie Mac offers a comprehensive total rewards package to include competitive compensation and market-leading benefit programs. Information on these benefit programs is available on our Careers site.

This position has an annualized market-based salary range of $94,000 - $142,000 and is eligible to participate in the annual incentive program. The final salary offered will generally fall within this range and is dependent on various factors including but not limited to the responsibilities of the position, experience, skill set, internal pay equity and other relevant qualifications of the applicant.