Marketing Ops QA Analyst (AEP & AJO)

Posted 4 Days Ago
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San Jose, CA
Entry level
AdTech • Marketing Tech
The Role
As a Senior Associate Quality Engineer, you will validate data quality for audience segmentation, test marketing journey flows, verify email and notification content, and develop automation scripts for testing. Your efforts will ensure the integrity of marketing campaigns and improve user experiences.
Summary Generated by Built In

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

Job Description

As a Senior Associate Quality Engineer specializing in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO), you will be instrumental in ensuring data quality and the effectiveness of customer journeys. Your strong technical expertise will help validate audience segmentation, test journey flows and triggers, and verify email content and push notifications.

Your Impact:

  • Validate data ingestion, transformation, and end-to-end flow to ensure data integrity.
  • Ensure accurate audience segmentation to optimize marketing efforts.
  • Test customer journey setups, triggers, and branching logic for seamless user experiences.
  • Verify the accuracy of emails, push notifications, dynamic content, and A/B testing configurations.
  • Confirm dashboard metrics and KPIs, identifying and reporting any data
  • Develop and execute automation scripts for repetitive tasks and regression testing to improve efficiency.

Qualifications

Your Skills and Experience:

  • Strong knowledge of Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) is preferred but negotiable for candidates with robust QA and testing fundamentals.
  • Familiarity with campaign management tools, such as Adobe Campaign, SFMC, or other Customer Data Platforms (CDPs) and journey optimization tools, is a plus.
  • Background in Marketing Ops/Automation with experience in testing website, email, and newsletters.
  • Open to UI Testers interested in Marketing Ops/Automation projects. The role encompasses broader testing responsibilities across various technology solutions.
  • Proficiency in Selenium for scripting and automation is essential for UI Testing candidates and highly valued for those from Marketing Ops backgrounds.
  • Strong analytical and problem-solving skills, with a detail-oriented mindset.
  • Ability to work collaboratively within a team of technology professionals and engineers.

Top Skills

Adobe Campaign
Adobe Experience Platform
Adobe Journey Optimizer
Selenium
Sfmc
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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