Imagine being a healthcare provider whose sole mission is to focus on delivering high-quality patient outcomes, but with the knowledge that you need to constantly document your compliance with key healthcare regulations along the way. Now imagine tasking someone with a limited compliance background to manage that, with looming risks of audits, breaches and fines hanging over your practice. Compliancy Group’s vision is to deliver stress-relieving, tech-enabled services and software to the healthcare community that create stronger trust between patients and providers. We’re on a mission to support small and midsized medical practices as they work to comply with critical, ongoing healthcare compliance requirements.
Compliancy Group helps healthcare organizations simplify compliance through intuitive software and expert guidance. Our platform, The Guard, enables covered entities and business associates to manage HIPAA, OSHA, and other compliance obligations in one place, helping them protect patients, avoid fines, and build trust.
We are seeking a Marketing Operations leader to own and help to optimize our HubSpot marketing and revenue operations infrastructure. This role will focus on auditing and improving our existing setup, solving ongoing operational challenges with creative, scalable solutions, and partnering closely with Demand Generation, Sales Ops, and Client Success to ensure clean execution, reliable reporting, and strong funnel performance as we move upmarket.
This person will act as a trusted operator and advisor, bringing clarity, rigor, and efficiency to how leads flow through the funnel and how performance is measured and reported.
Core Responsibilities- Own and optimize HubSpot Marketing & RevOps infrastructure across forms, workflows, lifecycle stages, lead routing, and integrations—ensuring data integrity, clean handoffs to BDRs, and a scalable foundation for growth.
- Design, manage, and continuously improve digital execution including marketing forms, landing pages, attribution setup, and campaign tracking to ensure all inbound and outbound motions are measurable and conversion-optimized.
- Build and maintain core funnel and BDR reporting (MQL → SQL → pipeline → revenue), partnering closely with Sales and BDR leadership to surface insights on lead quality, follow-up speed, conversion rates, and meeting outcomes.
- Diagnose and streamline existing funnel workflows by auditing lead scoring, lifecycle logic, automation rules, and edge cases—reducing leakage, eliminating manual workarounds, and increasing confidence in reporting for leadership and the board.
- Serve as an operational problem-solver, proactively identifying gaps or inefficiencies and recommending practical solutions as new go-to-market initiatives, segments, or campaigns are introduced.
- Deep hands-on experience with HubSpot (Marketing Hub + Sales Hub) in a B2B SaaS environment
- Experience with ZoomInfo and ChiliPiper are a plus
- Strong understanding of demand gen funnels, BDR motions, and revenue attribution
- Comfortable operating independently in a fractional capacity and collaborating cross-functionally
You’ll help shape a modern, multi-channel organic strategy during a pivotal transformation. This is a rare opportunity for a hands-on marketer to take ownership of a high-impact growth motion, elevate a brand, and play a central role in building the category-defining platform for healthcare compliance.
Time Commitment: 10-15 hours per week
Engagement Type: Fractional / Contract
Location: Remote, USA
PLEASE READ: Our team has recently been notified of a phishing scam targeting candidates applying for Compliancy Group's open roles, where scammers have been posing as recruiters in an effort to access candidates' personal information. Please note that any communication from our hiring teams will be sent from a @compliancygroup.com email address and we will only respond to applications submitted through appropriate channels.
Equal Employment Opportunity is a fundamental principle at Compliancy Group, where employment is based upon personal capabilities and qualifications without discrimination based on race, color, religion, sex, age, national origin, disability, sexual orientation, or any other protected characteristic as established by law.
Job Type: Full-time, Remote
Top Skills
What We Do
HIPAA compliance should be simple. That’s why at Compliancy Group, we’ve created a software designed to streamline and automate the process of achieving and maintaining HIPAA compliance. With thousands of clients in the U.S. and other countries, we’ve made our mission to simplify compliance so you can confidently grow your business. Founded in 2005 by former auditors and compliance experts, Compliancy Group helps you to increase patient loyalty and the profitability of your organization, all while reducing risk. CG was named Inc. 5000’s Fastest Growing and Best Workplaces in 2020, 2021, 2022, and 2023. Our client-centric software has helped us to gain Winter, Spring, and Summer Leader badges along with the Users Love Us badge from G2 within the healthcare compliance industry.
Compliancy Group is based in New York with team members across the country.
https://linktr.ee/compliancygroup
