Orion Innovation is a premier, award-winning, global business and technology services firm. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity. We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education.
Job Summary
We are looking for a Marketing Operations Specialist to support the execution and optimization of Orion Innovation’s B2B marketing and demand generation programs. This is a hands-on role focused on marketing automation, campaign execution, CRM and lead management, website operations, audience management, campaign tracking, and performance reporting. The ideal candidate is highly organized, detail-oriented, and comfortable working across marketing technology platforms. You will work closely with Marketing, Sales, creative teams, agencies, and other stakeholders to ensure campaigns are executed accurately, efficiently, and on schedule.
You will also have opportunities to use AI and automation tools to streamline repetitive marketing processes, improve reporting, and enhance operational efficiency.
Key Responsibilities:
Marketing Automation & Campaigns
- Build, configure, test, and launch campaigns using ClickDimensions.
- Create and manage emails, forms, landing pages, segments, and automated workflows.
- Manage campaign triggers, audience criteria, and lead flows.
- Conduct quality checks and troubleshoot campaign issues before and after launch.
- Coordinate with internal teams and agencies to ensure campaigns are delivered on time and meet brand standards.
CRM & Lead Management
- Manage marketing-related lead and contact activities in Microsoft Dynamics 365.
- Ensure accurate data synchronization between ClickDimensions and CRM.
- Support lead qualification, routing, allocation, and follow-up.
- Maintain data accuracy and resolve discrepancies across marketing and CRM systems.
Website & Digital Operations
- Create and update website pages using approved CMS templates.
- Manage content, forms, links, images, and campaign landing pages.
- Support website updates, migrations, and publishing activities.
- Ensure digital assets are accurate, functional, and brand-compliant.
Campaign Tracking & Reporting
- Maintain campaign trackers, timelines, deliverables, and status updates.
- Collect and validate campaign performance data.
- Prepare mid-campaign and post-campaign reports.
- Use ChatGPT and Claude to support reporting, analysis, research, and content development.
· Identify key campaign trends and communicate insights to stakeholders.
Audience & Lead Research
- Research LinkedIn followers and identify profiles aligned with Orion’s ICP, target industries, accounts, and roles.
- Maintain audience research records and share relevant insights with Marketing and Sales.
- Monitor inbound business inquiries and route relevant opportunities to the appropriate stakeholders.
Required Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in Marketing Operations, Demand Generation, Campaign Management, or Digital Marketing.
- Hands-on experience with ClickDimensions or another marketing automation platform.
- Working knowledge of Microsoft Dynamics 365 or a comparable CRM.
- Basic HTML/CSS knowledge for email and landing-page troubleshooting.
- Experience with website CMS platforms.
- Strong attention to detail, organization, and communication skills.
- Comfortable working with data, spreadsheets, campaign trackers, and reporting.
- Comfortable using AI tools such as ChatGPT and Claude.
Preferred Qualifications
- Experience in B2B, IT services, SaaS, or enterprise technology.
- Familiarity with ClickDimensions and Dynamics 365.
- Exposure to lead scoring, segmentation, campaign attribution, or ABM.
- Experience with LinkedIn audience research and ICP-based marketing.
- Interest in marketing automation, AI, and process improvement.
Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Candidate Privacy Policy
Orion Systems Integrators, LLC and its subsidiaries and its affiliates (collectively, “Orion,” “we” or “us”) are committed to protecting your privacy. This Candidate Privacy Policy (orioninc.com) (“Notice”) explains:
- What information we collect during our application and recruitment process and why we collect it;
- How we handle that information; and
- How to access and update that information.
Your use of Orion services is governed by any applicable terms in this notice and our general Privacy Policy.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 1-3 years of experience in Marketing Operations, Demand Generation, Campaign Management, or Digital Marketing
- Hands-on experience with ClickDimensions or another marketing automation platform
- Working knowledge of Microsoft Dynamics 365 or a comparable CRM
- Basic HTML/CSS knowledge for email and landing-page troubleshooting
- Experience with website CMS platforms
- Strong attention to detail, organization, and communication skills
- Comfort working with data, spreadsheets, campaign trackers, and reporting
- Comfort using AI tools such as ChatGPT and Claude
- Experience in B2B, IT services, SaaS, or enterprise technology
- Familiarity with ClickDimensions and Dynamics 365
- Exposure to lead scoring, segmentation, campaign attribution, or ABM
- Experience with LinkedIn audience research and ICP-based marketing
- Interest in marketing automation, AI, and process improvement
Orion Innovation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Orion Innovation and has not been reviewed or approved by Orion Innovation.
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Flexible Benefits — Flexibility, remote or hybrid work options, and wellness initiatives are described as available in many locations. Feedback suggests scheduling flexibility and wellness support are notable parts of the package.
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Wellbeing & Lifestyle Benefits — Wellness resources, mindfulness programs, and fitness or sports benefits are mentioned in several regions. Feedback suggests these offerings add non-cash value to the overall package.
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Retirement Support — 401(k) plans with potential company match are referenced in U.S.-oriented listings. Feedback suggests retirement options exist, though the strength of matching varies.
Orion Innovation Insights
What We Do
Orion is a leading digital transformation and product development services firm. Headquartered in Edison, NJ, we have a global team of 6,200+ associates, with engineers in 14 major delivery centers across North America, Europe, Asia Pacific and Latin America. For over 25 years, Orion has been solving complex business problems for our clients. Our transformative business solutions are rooted in digital strategy, experience design, and engineering, empowering our clients to operate with agility at scale. Our mission is to serve as an agile and trusted partner for business transformation initiatives, providing deep emerging technology, experience design, and domain expertise. Our business has more than tripled over the last three years. We have grown aggressively both organically and inorganically, adding new clients, complementary skills, domain expertise, and strengthening our global footprint.
