Marketing Operations Specialist (or Sr. depending on candidate)

Lincoln, NE preferred, open to remote. 

At LI-COR, we develop scientific solutions that help researchers better understand the environment and the world around us. As our Marketing Operations Specialist, you will sit at the intersection of marketing strategy, technology, and data, owning the systems and processes that turn interest into insight and leads into long-term customer relationships. This is a high-impact role for a marketing operations professional who thrives on building scalable systems, optimizing funnels, and translating data into action—all within a mission-driven, science-focused organization.

This role is ideal for someone with experience in marketing automation, marketing technology, and data analysis who is eager to continue growing their skill set and advancing their career. The Marketing Operations Specialist operates with a strategic mindset and a strong sense of ownership—driving systems forward, proactively advising leadership, and continually identifying opportunities to improve how marketing performs, scales, and delivers impact.

EDUCATION

• B.S. or B.A. in environmental science, marketing, or related field required. Experience in both science and marketing desirable but not required.

EXPERIENCE

• 3+ years of experience in marketing operations or marketing technology management.
• Hands-on experience with Marketing Cloud Account Engagement (formerly Pardot), Marketo, HubSpot, or similar platforms (certification preferred, not required).
• Strong proficiency in GA4, data analysis, and report building.
• Ability to manage multiple projects with precision, prioritize effectively, and meet deadlines.

GENERAL

• Team player; enjoys and works well with others in a creative team environment.
• Excellent written and oral communications skills and interpersonal skills.
• Willing to take personal responsibility for tasks with a “get it done” mentality.
• Able to organize and prioritize work and to manage multiple detailed projects accurately.
• Developed sense of drive, intellectual curiosity, technical proficiency, problem solving and attention to detail.
• Consistently strives for greatness.
• High ethics, integrity, honesty, and patience.
• Dependable, positive attitude and good attendance.

SPECIFIC- Specific job responsibilities will include most but not necessarily all of the following:

1. Own and Optimize Marketing Automation
   • Serve as the primary owner and strategic administrator of Marketing Cloud Account Engagement (formerly Pardot), ensuring the platform supports lead generation, nurturing, and sales alignment.
   • Design, execute, and continuously improve automated lead nurture programs that move prospects through the funnel efficiently and intelligently.
   • Optimize lead lifecycle processes including creation, scoring, segmentation, routing, and handoff to sales.
   • Build and maintain marketing infrastructure including emails, forms, landing pages, workflows, and reports with an emphasis on scalability and operational excellence.
   • Stay current on marketing automation best practices, emerging technologies, and eCommerce trends, proactively recommending improvements.
2. Drive Data-Informed Decisions
   • Analyze marketing and eCommerce performance data to identify trends, insights, and optimization opportunities.
   • Build and maintain dashboards and reports using GA4 and marketing automation analytics to track performance against KPIs.
   • Partner with marketing and sales leaders to translate data into clear recommendations and actionable insights.
3. Collaborate Across Teams
   • Work closely with marketing, sales, and cross-functional stakeholders to understand campaign goals and translate them into effective automation strategies.
   • Support campaign planning discussions by advising on measurement, attribution, and funnel impact.
   • Provide regular updates to stakeholders on campaign performance, technology enhancements, and relevant industry trends.
4. Ensure Trust, Compliance, and Deliverability
   • Maintain working knowledge of data privacy regulations (GDPR, CAN-SPAM, etc.) and ensure compliance across marketing systems.
   • Monitor and support email deliverability best practices, list health, and sender reputation.

GENERAL

1. Proactive approach to communication required. Style must support solid listening skills and the ability to accurately and clearly present ideas.
2. Provide regular communication to stakeholders regarding marketing activities, marketplace and technology trends, and their relevance and potential impact to LI-COR products and strategies.
3. Sustain a high degree of understanding of our customers and their research needs.
4. Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly.
5. Limited travel may be required for trainings or customer interactions, typically 0-2 times per year.
6. Other job-related duties as assigned.