Marketing Operations Specialist - Contract
We’re UserTesting, a leader in experience research and insights; we believe the path to human understanding and great experiences start with a shared understanding—seeing and hearing how another person engages with the world around them and taking in their perspective. Working at UserTesting, you will be empowered to help organizations discover the human side of business–transforming how they work, collaborate, innovate, and bring new products and experiences to market. This is what inspires us, and it’s how we enable companies to connect with their audiences naturally and organically through an experience that is uniquely, and intentionally human.
A trusted company by top brands for 15+ years, UserTesting, recently merged with UserZoom, has over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies. Joining our team means being part of a passionate group focused on transforming how companies learn from and understand their customers. Come join us and help us build the engine for human understanding.
The Opportunity
In your role as Marketing Operations Specialist, you play a crucial part in our dynamic marketing team. Your expertise and support in marketing operations will drive our business objectives and ensure that our marketing efforts are set up for success. You will be part of a marketing operations team that is data-driven and focused on managing marketing campaigns, systems, data, and processes to enable the marketing team to succeed. Your responsibilities will include executing and overseeing marketing campaign operations, managing systems and data, and ensuring that our processes are optimized to provide the necessary support for our marketing team to achieve their goals. You will work closely with stakeholders across the organization and report to our Manager of Marketing Operations to drive quality, maintain system health, and optimize our campaigns.
- Coordinate day-to-day activities for campaign operations development and execution, including:
- Scheduling and creating Marketo programs/campaigns
- Event & Syndication list upload
- Creating email list targeting segments
- Perform QA checks on outbound email programs
- Managing the Marketing Email Calendar
- Monitor, optimize, and update Marketo automation and programs.
- Conduct regular meetings with stakeholders to discuss project specifics and coordinate with internal resources for campaign execution.
- Collaborate with the marketing and design teams to create and optimize HTML email templates and campaigns to drive engagement.
- Collaborate with web optimization teams to help implement AB tests.
- Provide reporting and analysis on email performance and other key business metrics.
- Create, monitor, and share regular email marketing data and reporting, including email deliverability metrics, with key stakeholders.
- Collaborate with stakeholders to optimize email deliverability, segmentation, marketability, and email compliance strategy.
- Create and maintain campaign documentation and support materials.
What we're looking for
- A strong background and understanding of demand generation programs, email marketing best practices, and campaign operations.
- Ability to ramp up on new technologies quickly.
- Experience in email marketing, marketing operations, demand generation roles, or related experience at a B2B SaaS company.
- Experience in Campaign Operations utilizing Marketo.
- Hands-on experience in tactical execution - setting up, optimizing, and reporting on campaigns, including AB testing emails.
- Experience with CRM Salesforce campaign management and reporting.
- Preferred experience with the tools our department uses: Marketo, Salesforce, Ringlead, Drift, GA4, 6sense, and Calibeermind
- Living in one of the following provinces: Ontario, Alberta, British Columbia
Perks and Benefits
- Basic Life insurance
- Mental Wellness Employee Assistance Program
- Extended healthcare, dental & vision care, and life & disability coverage
- RRSP Matching
- Flexible Time off (Full time employees)
- Remote Equipment Expense Reimbursement
- Professional Development Stipend
- Monthly wellness and telecommunications reimbursements
- Paid quarterly volunteering days and charity donation matching via our UT Cares Volunteers and Charitable Giving Committee
- Employee Referral Programme
- Recognition of Service
- Employee-led groups to help foster a more inclusive employee experience and build a culture of belonging at UserTesting. Read more here!
To learn more about our team, culture, and customers, check out our careers page, company blog, and press/awards. Aside from a great work environment and the opportunity to make an impact, we’re also growing the team quickly–join us!
At UserTesting, we are committed to providing more inclusive and accessible experiences for our candidates. We pride ourselves on building empathy; diverse perspectives, which we believe are the key values to creating exceptional experiences for everyone. Our commitment to providing accessible experiences is driven by this belief and our core values. If you require any accommodations or have any specific requests about how we could tailor our interview process to better suit your needs please contact us on: [email protected]. If you need to speak to someone please ask!
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UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.
UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.
We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing [email protected].
