An empty job Orchid Security is the Identity Infrastructure Control Plane - connecting visibility, policy, and orchestration across the identity systems enterprises already own. We’re 70 people, early stage, and growing fast in the enterprise identity security market.
Our marketing team runs lean and punches above its weight. We need someone to own the operational engine behind it - systems, data, processes, and the plumbing that makes campaigns actually work.
The Role
You’ll be the sole owner of Orchid’s marketing operations function - responsible for our marketing tech stack, lead lifecycle processes, campaign infrastructure, and the data that drives decisions. You work autonomously, move fast, and are deeply hands-on. This role reports to the VP Marketing.
What You’ll Own
- Own and optimize HubSpot end-to-end: workflows, automation, lead scoring, segmentation, list management, and reporting
- Manage the HubSpot–Salesforce integration: ensure clean lead handoff, accurate lifecycle stages, and reliable sync between systems
- Build and maintain campaign infrastructure: landing pages, forms, UTM tracking, email sequences, and nurture programs
- Own the marketing data layer: lead hygiene, attribution modeling, funnel reporting, and pipeline dashboards
- Evaluate and manage the broader martech stack - identify gaps, recommend tools, own integrations
- Collaborate with demand gen on campaign execution and with sales on lead routing and handoff quality
- Document processes, build playbooks, and create the operational foundation as we scale
What We’re Looking For
- 3+ years in marketing operations, preferably at a B2B SaaS or cybersecurity company
- Deep, hands-on HubSpot expertise - you’ve built and managed complex workflows, not just used them
- Strong Salesforce working knowledge: you understand the CRM side of the HubSpot–SFDC relationship
- Data-oriented: you’re comfortable in dashboards, can build reports from scratch, and use data to identify what’s broken
- Self-directed - you don’t need to be told what to fix, you find it yourself
- Experience managing multiple tools and integrations simultaneously (ZoomInfo, Clearbit, intent data, etc.) is a plus
What Good Looks Like
- HubSpot is clean, documented, and trusted by the sales team
- Leads route correctly, score accurately, and land in Salesforce without friction
- Marketing can measure pipeline contribution with confidence
- Every campaign launches on time with proper tracking in place
Why Orchid
- Greenfield build - set up the marketing ops function the right way from the start
- High-impact role: in a lean team, your work directly affects pipeline and revenue
- Seed stage with real enterprise customers and a differentiated technical story
- Competitive comp, meaningful equity, full flexibility
Skills Required
- 3+ years of experience in marketing operations
- Hands-on expertise building and managing complex HubSpot workflows
- Working knowledge of Salesforce and the HubSpot-Salesforce relationship
- Comfort building dashboards and reports and using data to identify problems
- Ability to work autonomously and proactively identify improvements
- Experience managing multiple marketing tools and integrations, such as ZoomInfo, Clearbit, or intent data platforms
- Experience in a B2B SaaS or cybersecurity company
What We Do
Orchid delivers an identity-first security orchestration platform. It enables organizations to continuously discover both self-hosted and SaaS applications, assess their native identity controls (and gaps), and remediate compliance and cyber exposure from a single point of control— without extensive effort or application recoding.
