We’re seeking a resourceful, detail‑driven Marketing Operations Manager to own and optimize our marketing technology ecosystem. You’ll orchestrate campaign execution across our stack — including Marketo, Microsoft Dynamics 365, Apollo, Copilot Agent Studio, Make, and more, ensuring seamless integrations, precise tracking, and scalable processes. This role is the operational backbone of our integrated marketing campaigns, translating strategy into execution by managing systems, workflows, and data that drive pipeline and revenue.
This is a hybrid role, with 2 days per week onsite in the Bogotá office.
What You'll Be Doing:
- Own and optimize the MarTech stack.
- Implement and integrate new best-in-class systems to drive greater marketing impact.
- Coordinate with internal and external partners to align campaign setup, tracking, and reporting.
- Build email nurtures, landing pages, outbound sequences, paid ads, organic social (support).
- Operationalize intent data into dynamic audience targeting, nurture workflows, and sales alerts.
- Manage lead lifecycle: scoring, routing, and notifications from marketing to sales via Marketo and Dynamics.
- Work with Demand Gen team to implement signal‑based workflows (e.g., engagement, intent spikes, CRM stage changes) that trigger automated actions in campaigns and sales follow‑ups.
- Maintain clean, synchronized data across CRM, marketing automation, and enrichment tools.
- Automate cross‑platform workflows.
- Inspect and update governance for UTMs, GTM, tagging, and event tracking to ensure consistent reporting.
- Build and maintain dashboards for Brand, Influence, and Conversion stage KPIs.
- Report on campaign performance, lead flow, pipeline creation, and revenue contribution.
- Surface actionable insights from deal and campaign analysis to improve future campaigns.
What you’ll bring to us:
5–8 years in marketing operations or revenue operations, preferably in B2B SaaS or ABM-driven environments.
Hands‑on experience with marketing automation, CRM, data analytics, and workflow tools
Experience with digital campaign management and end to end attribution
Proven track record managing analytics across websites, digital campaigns, and CRM platforms
Proficiency with web analytics platforms (e.g., GA4, or privacy-compliant alternatives).
Strong data visualization and reporting skills (Tableau, Power BI, Looker, or similar).
Familiarity with data integration tools, tag management systems, and attribution modeling
Strong understanding of data governance, lead lifecycle management, and pipeline analytics.
Excellent communication skills for cross‑functional collaboration.
Preferred Qualifications
Expert level skills in:
Marketing Automation: Marketo
CRM: Microsoft Dynamics 365
Workflows: Make
Data & Intent: Apollo, Zoominfo
Creative/Website: Webflow, Adobe Creative Cloud
Analytics: Looker, PowerBI, Google Analytics, Google Tag Manager
AI: Copilot, Cowork
Experience operationalizing intent and signal-based workflows into automated audience targeting and sales acceleration.
Familiarity with AI-assisted marketing.
Experience coordinating integrated campaigns with external agency partners.
#LI-IG1
Skills Required
- 5-8 years of experience in marketing operations or revenue operations
- Hands-on experience with marketing automation, CRM, data analytics, and workflow tools
- Experience with digital campaign management and end-to-end attribution
- Experience managing analytics across websites, digital campaigns, and CRM platforms
- Proficiency with web analytics platforms such as Google Analytics 4
- Strong data visualization and reporting skills
- Familiarity with data integration tools, tag management systems, and attribution modeling
- Strong understanding of data governance, lead lifecycle management, and pipeline analytics
- Excellent communication skills for cross-functional collaboration
- Experience in B2B SaaS or ABM-driven environments
- Expert-level Marketo skills
- Expert-level Microsoft Dynamics 365 skills
- Expert-level Make workflow automation skills
- Experience with Apollo or ZoomInfo
- Experience with Webflow and Adobe Creative Cloud
- Experience with Looker, Power BI, Google Analytics, or Google Tag Manager
- Experience with Copilot or Cowork
- Experience operationalizing intent and signal-based workflows for audience targeting and sales acceleration
- Familiarity with AI-assisted marketing
- Experience coordinating integrated campaigns with external agency partners
TTEC Digital Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TTEC Digital and has not been reviewed or approved by TTEC Digital.
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Wellbeing & Lifestyle Benefits — Wellbeing resources include Calm access, specialized programs (e.g., Pelago, Maven, Sword), and a Lifestyle Spending Account for wellness activities. These offerings extend beyond core medical to support mental health and daily wellness needs.
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Leave & Time Off Breadth — Time-off programs cover PTO, sick/wellness time, paid holidays, and paid parental leave, with some Digital roles describing manager‑discretion “unlimited PTO.” This structure can offer flexibility for corporate/tech roles when team norms support it.
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Healthcare Strength — Core coverage spans medical, dental, vision, telemedicine/behavioral health, EAP, and optional protections like critical illness, accident, legal, ID‑theft, and pet insurance. The breadth indicates a comprehensive health offering on paper across physical and mental care.
TTEC Digital Insights
What We Do
TTEC Digital is a global leader in customer experience orchestration, combining technology and empathy at the point of conversation. With decades of innovation experience across the world’s leading contact center technology platforms — plus in-house expertise in CX strategy, data and analytics, AI and more — TTEC Digital delivers an unmatched skillset for organizations looking to forge deeper customer relationships and drive better business outcomes.
