Marketing Operations Coordinator

Posted 2 Days Ago
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Dallas, TX, USA
In-Office
Entry level
Insurance • Professional Services • Software • Financial Services
The Role
Coordinates marketing communications, email campaigns, webinars, content calendars, digital platforms, marketing assets, events, and advisor engagement initiatives. Drafts communications, manages production schedules and audience lists, maintains marketing repositories and technology platforms, tracks performance, prepares reports, and improves marketing workflows. Partners with business leaders, subject matter experts, and events teams to deliver timely, brand-aligned initiatives and support meetings, programs, and special projects.
Summary Generated by Built In

Primary Responsibilities:

  • Coordinate the planning, development, and execution of advisor and employee communications, including newsletters, email campaigns, webinars, announcements, and recurring marketing initiatives. 
  • Partner with business leaders and subject matter experts to gather content, manage deadlines, and ensure timely delivery of communications.
  • Draft marketing communications and content for review, ensuring messaging is clear, engaging, and aligned with brand standards.     
  • Manage communication calendars, production schedules of corresponding marketing assets including digital, print, video, etc.     
  • Coordinate webinar logistics, including scheduling, registration, communications, recording, and post-event follow-up. 
  • Maintain and update advisor-facing marketing platforms, including the Wealth Advisor Resource Center and other digital content repositories. 
  • Maintain marketing technology platforms including email marketing (FMG) and webinar tools, while maintaining audience lists and distribution groups.
  • Monitor communication performance and prepare recurring reports and insights to support continuous improvement. 
  • Maintain marketing assets, templates, collateral, presentation materials, and digital resource libraries to ensure information remains current and accessible for our wealth business units.
  • Coordinate with the Events team to source and manage promotional items, branded merchandise, printed materials, and fulfillment for meetings, events, and marketing initiatives.     
  • Support internal meetings and marketing programs by preparing agendas, coordinating logistics, documenting action items, and tracking follow-up activities. 
  • Assist with the development and execution of advisor engagement initiatives, employee communications, recognition programs, and special marketing projects. 
  • Proactively identify opportunities to improve marketing processes, communication workflows and operational efficiency.   
  • Build collaborative relationships across Wealth business units and serve as a trusted partner in supporting marketing initiatives. 

About Integrity

Integrity is one of the nation’s leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you’ll love, and we’ll love you back. We’re proud of the work we do and the culture we’ve built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind. 

Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are — in person, over the phone or online. Integrity’s employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit Integrity.com.

Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.

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The Company
HQ: Dallas, TX
29,757 Employees
Year Founded: 2006

What We Do

Integrity Marketing Group is a leading omnichannel insurtech platform and one of the nation's largest independent distributors of life and health insurance products. The company leverages data and proprietary technology to provide holistic health, life, and wealth solutions, primarily focusing on the senior market. It offers a broad platform of resources and tools to support its network of independent agents.

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