As the Marketing Campaign Strategist on the Campaign Strategy and Audience Management team, you will be responsible for partnering with our Product Owners, Marketing Managers, and Analytics teams to help provide guidance and expertise around identifying the most optimal solutions for campaign targeting, channel strategy, and segmentation. You will have experience aggregating, manipulating, and analyzing data while also strategizing around the implementation of data driven analytics for targeted Personal Investor (PI) Marketing initiatives.
Responsibilities
Leverage tools such as Redpoint Interaction (RPI), Adobe Experience Platform (AEP), SQL, and Python to aggregate, analyze, and activate data for targeted marketing audiences (proficiency in one or more required).
Balance strong technical skills (data aggregation, analysis, and manipulation) with consultative skills, including strategic advising, prioritization, stakeholder communication, and effective time management.
Provide thought leadership and strategic guidance on campaign targeting, segmentation, and channel strategy, using data‑driven analysis to support marketing and business goals.
Partner closely with Marketing stakeholders, Product Owners, Analytics teams, and Campaign Developers to identify optimal audience strategies and campaign solutions.
Collaborate with Analytics teams (including CDAO and PI Marketing Analytics) to apply modeling and advanced analytics that improve campaign effectiveness and efficiency; develop deep expertise in the analytic products available to Retail Marketing.
Design and support test‑and‑learn strategies in partnership with analysts, ensuring each test has clear objectives, appropriate controls, and actionable insights for future rollout.
Work with Campaign Developers to size potential target populations and build final campaign audiences by collecting and aggregating data from multiple sources; become a subject‑matter expert in the data required to create targeted marketing populations.
Qualifications
Minimum five years related work experience.
Undergraduate degree or equivalent combination of training and experience.
Must have strong strategic mindset, project prioritization and relationship management skills.
Experience with RedPoint or other campaign tools (Unica or Adobe) is preferred, but not mandatory.
SQL and/or Python experience is a plus.
Experience with GUI analytics tools (Cognos, Tableau) is helpful.
Additional Information:
This position can be located in PA, NC, or AZ.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Vanguard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.
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Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
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Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.
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What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
