The Role
About us
Have you always wanted to put your passion for education to use on the job? Would you like to work with an incredible team making an impact on learning around the world? If you answered yes, we can't wait to meet you!
And just who are we? Edpuzzle is a leading edtech company with offices in San Francisco and Barcelona and over 10 years of history helping teachers find and create exciting, interactive learning experiences. Over 80% of U.S. schools and millions of teachers and students in 150+ countries around the world are already using Edpuzzle to make education more equitable and engaging.
Wondering what it’s like to work at Edpuzzle?
Picture a place where you can connect with your teammates, whether remotely or in person, whenever you need support. A place where one day you're helping shape one of the biggest edtech platforms in the world, and the next day you're doing a teambuilding activity with your coworkers. A place where everyone has been selected because they're the best at what they do, and where your manager and team trust your decisions fully.
It's no surprise that in our latest employee satisfaction survey, Work-Life Balance (92%), Leadership (85%), and Employee Engagement (84%) were highlighted as our top drivers, because we genuinely care about creating an environment where people can thrive, feel supported, and do their best work. A place where you're encouraged to learn and grow – because education is the cornerstone of everything we do.
For a breakdown of our hiring process, please refer to our Selection Process Guide. It outlines every step of our candidate journey, so you know exactly what to expect. Check out the job details below to see if Edpuzzle could be the right fit for you!
About the role
We’re seeking a data-driven Lifecycle Marketing Specialist - Referral & Engagement to join our Global Growth Team. You’ll manage the full lifecycle of automated marketing campaigns—from strategy to execution—aligned with company-wide growth goals.
Using HubSpot, you'll design and optimize multi-touch nurture campaigns with advanced segmentation, lead scoring, and AI automation. A key focus will be driving user engagement and accelerating referral (word-of-mouth) growth through tailored, localized campaigns.
You'll lead testing strategies and support global initiatives including onboarding, retention, churn reduction, and acquisition. By analyzing campaign data, you'll uncover insights to inform ongoing improvements.
About the job
- Develop and support testing strategies and localization campaigns, implementing data-driven decisions to optimize campaign performance.
- Own the full lifecycle of automated marketing campaigns, from conceptualization to implementation, ensuring alignment with company-wide growth initiatives.
- Build, test, and refine multi-touch nurture campaigns using HubSpot, leveraging segmentation, lead scoring, and AI-driven automation.
- Oversee the execution and support of testing strategies and localization for core global campaigns, including but not limited to user onboarding, user engagement and retention, churn management, referral loops, and other initiatives designed to improve acquisition, referrals, activation and engagement.
- Compile data/reports to translate campaign results into actionable insights for further growth.
- Stay up-to-date with edtech trends to inform campaign strategies.
- This position requires up to 15% travel. Travel may include overnight stays and occasional international trips.
- Perform other duties as assigned.
About you
- 5+ years of experience in marketing, ideally within a SaaS organization.
- Strong experience with CRM and marketing automation platforms, such as HubSpot, Marketo, Pardot, Appcues, or similar, including best practices for integration between tools.
- Proven ability to plan, execute, and optimize multi-channel campaigns, managing the full funnel from acquisition to conversion and engagement..
- Solid background in referral marketing and in managing customer journeys, with a focus on optimizing each stage of the loop.
- Data-driven mindset, with the ability to work with large datasets, identify patterns, and deliver actionable insights.
- Skilled in developing clear campaign strategies aligned with KPIs, including testing and iteration to drive continuous growth.
- Excellent project management skills, capable of handling multiple initiatives simultaneously in fast-paced, agile environments.
- Knowledge of QA practices to ensure accuracy and consistency in marketing automation campaigns.
- Strong communication and stakeholder management skills, with confidence engaging across all levels of the organization.
- Proficiency in English.
Bonus skills
- Experience at an edtech company.
- … or another amazing skill you bring to the table that we haven’t thought of yet!
What’s it like to work in hybrid set up?
- Work from the comfort of your own home
- Use the Edpuzzle office as much as you like
- Meet with your manager and team via video calls on Google Meet, Slack
- Connect with coworkers via Slack (with channels for work and for fun!)
- To enjoy our remote work policy, you’ll need high-speed internet access
What we offer
- Competitive salary at €43,000 - €58,000
- Free private health insurance policy with AXA.
- Meal allowance with Cobee: an annual budget of €2000 to spend on the restaurants and food delivery services you like the most
- Free access to Wellhub’s wellness app and discounts on gyms, and well-being activities.
- Flexible remuneration for childcare, transportation, and health insurance of immediate family members
- 24 paid holidays plus December 24th and 31st.
- Flexible working hours and reduced working time on Fridays.
- Remote-first: Feel free to work 100% remotely or use the Barcelona office whenever you want, for the best of both worlds!
- Free coffee, snacks, and drinks in the Barcelona office.
- Team building events during working hours.
- Incredible opportunity to grow, learn, and build lifetime bonds with other passionate people.
Edpuzzle maintains a drug-free workplace and is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Edpuzzle makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Please be aware of potential scams involving fake job offers using Edpuzzle’s name. Official communications will always originate from the @edpuzzle.com domain, not external domains like Gmail. Edpuzzle will never request payments or skip formal interviews during the hiring process, nor request sensitive personal information without a valid reason. To verify any communication, please contact [email protected].
References from previous employers will be requested from candidates during the selection process. If you’d like to be considered for this position, please apply below. We look forward to hearing from you!
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The Company
What We Do
WHO WE ARE Do you love learning? Does the idea of working for an EdTech company that was born in Silicon Valley and has offices in Barcelona and San Francisco excite you? Then Edpuzzle might just be your perfect fit. Used in over 50% of schools in the USA, Edpuzzle makes it easy for teachers to engage their students with interactive video lessons. We’re a small team of talented creatives (many of us former teachers) who got our start back in 2013 at ImagineK12, the first education incubator in the USA and now part of Y Combinator, where Airbnb and Dropbox were born. We have fantastic support from our teachers and investors, who allow us to continue growing our Edpuzzle community every day. WHAT WE DO We empower teachers to make any video their lesson with our easy-to-use video editing tools and beautiful, hassle-free analytics showing students’ results. In just a few clicks, teachers can turn any video into an engaging and effective lesson, and then see in real time which students understood the lesson and who needs help, thanks to the insightful student data Edpuzzle gathers. WHY WE DO IT We dream of a day where every teacher and student will be just a click away from an excellent online education, and we’re working to turn it into a reality. Together with the teachers in our Edpuzzle community, we’re creating a pool of incredible quality, inspiring video lessons for the classroom.
