Marketing Operations Associate - B2B SaaS

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Bengaluru, Bengaluru Urban, Karnataka, IND
In-Office
Software • Manufacturing
The Role
Description
Job Title: Marketing Operations Associate – B2B SaaS

Location: Bangalore, India

Compensation: ₹10-14 LPA

About Unifize

At , we’re building a SaaS platform that revolutionises process efficiency for product development, quality, and operations teams in ISO and FDA regulated companies, especially in the medical device, pharmaceutical, nutritional supplement, and cosmetics industries.

By integrating communication, data, documents, and workflows into a single source of truth, we help our customers deliver better products on time, on budget, and with reduced risk. 

Please review:

  • from customers who talk extensively about their transformational experience using Unifize. 
  • that explores the various pioneering platform features
  • , which includes a questionable piece of amateur dramatics by the founders.
The Role

We are hiring a Growth & Revenue Operations Associate to take full ownership of multichannel GTM execution, build scalable systems, and drive KPI-driven growth across the sales and marketing funnel.

This is a high-impact, high-ownership role that’s ideal for someone who thrives in fast-paced environments, is data-obsessed, and excels at bringing structure to ambiguity.

Responsibilities

Channel Ownership & Campaign Execution

  • Lead the execution of PPC, PPL, outbound, and inbound campaigns
  • Coordinate campaign workflows including landing pages, assets, automation sequences, and tracking
  • Design and run experiments across channels to uplift acquisition and conversion KPIs

KPI Monitoring & Optimization

  • Track funnel performance metrics (MQL–SQL conversion, pipeline velocity, CAC)
  • Identify bottlenecks and optimization opportunities using data-driven insights
  • Build dashboards and automate performance reporting for the Sales and Marketing teams

Feedback Loops & Cross-Team Collaboration

  • Act as the bridge between Sales, Marketing, and Product teams
  • Own the marketing-to-sales handoff and lead qualification process
  • Establish feedback loops to align messaging, targeting, and GTM initiatives with real-time sales insights

Systems, Automation & Process Building

  • Manage CRM and campaign tools like HubSpot, GA4, and attribution systems
  • Set up lead scoring, reporting frameworks, and qualification workflows
  • Ensure data hygiene and system scalability to support performance visibility
You’re a Great Fit If You…
  • Have 2–3 years of experience in Growth Ops, RevOps, or B2B SaaS Marketing/Sales Ops
  • Are highly analytical and self-driven, with a strong inclination toward data and experimentation
  • Are familiar with CRM and automation tools (Salesforce, GA4, Account Identification tools, etc.)
  • Experience with PPC channels like LinkedIn, Gartner, and Google
  • Experience with Sales Engagement tools like Salesloft, Outreach, etc.
  • Thrive in cross-functional settings and can work independently in fast-paced environments
  • Enjoy building scalable processes from scratch and iterating continuously
Bonus Points
  • Hands-on experience with SQL, funnel analytics, and attribution tracking
  • Familiarity with Zapier, Notion, Google Data Studio, or other automation and no-code tools
  • Prior experience in early-stage SaaS startups or GTM teams
Why This Role is Unique

You’ll be at the heart of our growth engine—strategizing, executing, and optimizing at the intersection of Sales, Marketing, and Product. This is a rare opportunity to build foundational systems and drive experimentation at a fast-growing SaaS company.

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The Company
Palo Alto, California
28 Employees
Year Founded: 2019

What We Do

Unifize is a Quality Management Software that helps life science and manufacturing companies bring compliant products to life faster. Existing PLM/QMS software solutions are typically built for compliance and not speed. They focus on entirely data capture and control, leaving quality, product/engineering, ops, purchasing, and other teams to collaborate on email, phone calls, meetings, and via tools like Teams and Slack. But when you separate where teams collaborate from where quality processes & documents are managed, these companies end up: - Wasting time and making mistakes as things fall between the cracks - Being unable to get real-time traceability on decisions and actions - Struggling to drive accountability across teams inside/outside quality Ultimately, the quality department just becomes a clerical, form-filling non-function that spends its whole time following up with other teams. By bringing collaboration, processes, and documents into one place, Unifize streamlines how information flows through quality processes and builds engagement in quality across the whole organization. Furthermore, our no-code platform allows quality teams to build and configure their organization's processes & workflows, or use our template library of pre-validated processes. Book a demo to find out more

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