Marketing Officer (On-Site)

Posted 7 Days Ago
Be an Early Applicant
Laconia, NH, USA
In-Office
Entry level
Financial Services
The Role
Lead brand and marketing initiatives from strategy through execution, mentor the marketing team, manage campaigns, create content, coordinate communications, oversee creative development, analyze campaign performance, and improve customer experiences. The role also involves cross-functional collaboration, vendor coordination, regulatory compliance, and support for community events and initiatives.
Summary Generated by Built In

Drive the Brand. Elevate the Experience. Inspire the Team.

Bank of New Hampshire is an award-winning local bank with locations across the state of New Hampshire. We are proud to celebrate our 195th year of serving our communities and customers as the oldest independent bank in the state. 

At Bank of New Hampshire, we believe great marketing goes beyond campaigns—it's about creating meaningful connections with our customers and communities. We're looking for an experienced, creative, and strategic Marketing Officer to lead our marketing initiatives, champion the customer experience, and support the high-performing team that brings our brand to life.

This is a Full-time (On-Site) position, and will be based out of our main office in Laconia - in the heart of New Hampshire's Lakes Region.

We’re searching for a forward-thinking leader who has the ability to see the big picture and bring strategic plans to life. If you're a collaborative leader who thrives on turning insights into action, enjoys balancing strategy with creativity, and is passionate about building lasting relationships, we'd love to meet you.

What You'll Do

As our Marketing Officer, you'll play a key role in shaping how customers experience our brand across every touchpoint. You'll support marketing initiatives from concept to execution while coaching a talented team and collaborating across the organization to drive growth, engagement, and customer loyalty.

In this role, you will:

  • Mentor the Marketing team, fostering collaboration, creativity, accountability, and professional growth.
  • Manage marketing projects and campaigns from planning through execution, ensuring quality, consistency, and timely delivery.
  • Represent the marketing team in corporate projects to define and execute tasks.
  • Partner with internal stakeholders and external partners to develop compelling campaigns and brand experiences.
  • Drive customer-focused marketing strategies by analyzing feedback, identifying opportunities, and improving the customer journey.
  • Oversee creative development for advertising, branded content, digital communications, promotions, events, and community engagement.
  • Coordinate internal communications to keep employees informed of marketing initiatives, promotions, and product updates.
  • Create engaging content for the website, newsletters, annual reports, press releases and other marketing materials.
  • Measure campaign performance, evaluate ROI, and recommend improvements based on data and customer insights.
  • Ensure all marketing materials meet brand standards, regulatory requirements, and compliance guidelines.
  • Support vendor management, audits, and other departmental initiatives.
  • Serve as a trusted partner across the organization, helping strengthen our brand while delivering exceptional customer experiences. 

What You Bring

We're looking for someone who combines strategic thinking with hands-on support and a passion for delivering exceptional customer experiences. 

Preferred Qualifications:

  • Bachelor's degree in Marketing, Communications, Advertising, Business Management, or a related field.
  • Prior experience leading and developing a small marketing team.
  • Strong prioritization, organization, project management skills and ability to work collaboratively across all levels of the organization
  • Strong understanding of customer engagement strategies across digital and traditional channels.
  • Must be highly proficient in Microsoft Office applications.
  • Excellent written and verbal communication skills, including strong copywriting abilities.
  • Outstanding organizational, project management, and time management skills.
  • Strong analytical skills with the ability to measure marketing effectiveness and campaign ROI.
  • A collaborative mindset with the ability to build relationships across all levels of the organization.
  • A creative problem solver who can balance strategic planning with day-to-day execution.
  • Willingness to travel as needed to support company events and community initiatives. 

Why You'll Love This Role

This is more than a marketing leadership position—it's an opportunity to help shape the future of our brand while making a meaningful impact on our customers, employees, and communities. You'll have the opportunity to:

  • Drive high-impact marketing initiatives that influence the Bank's growth.
  • Support and inspire a talented, collaborative marketing team.
  • Drive innovation and elevate customer experience.
  • Partner with leaders across the organization to bring ideas to life.
  • Make a lasting impact at a community-focused financial institution that values relationships, integrity, and service.

Join Our Team

If you're ready to lead with creativity, think strategically, and inspire others while helping deliver an exceptional customer experience, we'd love to hear from you. 

Apply today and help shape the future of Bank of New Hampshire's brand and customer experience.

Bank of New Hampshire is proud to provide our employees with competitive pay, generous benefits and paid time off, as well as paid time to volunteer and give back to the communities in which we operate and live. We also provide our employees with tuition assistance, internal training opportunities and more!

Other Benefits Include:

  • Medical, Dental & Vision coverage effective day one of employment
  • Health Savings Account
  • Paid vacation and paid time off for volunteer work
  • Incentive Compensation Plan (Bonus) based upon performance and plan guidelines
  • Company paid Short- and Long-Term Disability
  • Company paid Group Term Life/AD&D Insurance
  • Voluntary employee paid benefits such as AFLAC
  • 401(k) with company match
  • Employee activities and recognition
  • Employee Assistance Program
  • Tuition Assistance

For immediate consideration, please click "Apply" above to submit your fully completed employment application, and resume online. 

Bank of New Hampshire is fully committed to Equal Employment Opportunity (EEO) and to compliance with all Federal, State, and local laws that prohibit employment discrimination. Should you require assistance to apply for employment with Bank of New Hampshire, please contact Human Resources at 1.800.832.0912

EEO Employer Including Vets and Disability | Member FDIC

*No agencies please*

Skills Required

  • Bachelor's degree in Marketing, Communications, Advertising, Business Management, or a related field
  • Prior experience leading and developing a small marketing team
  • Strong prioritization, organization, project management, and collaboration skills
  • Understanding of customer engagement strategies across digital and traditional channels
  • Highly proficient in Microsoft Office applications
  • Excellent written and verbal communication skills, including copywriting
  • Strong organizational, project management, and time management skills
  • Strong analytical skills and ability to measure marketing effectiveness and campaign ROI
  • Ability to build relationships across all levels of the organization
  • Creative problem-solving ability and balance of strategic planning with execution
  • Willingness to travel as needed for company events and community initiatives
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The Company
283 Employees
Year Founded: 1831

What We Do

Bank of New Hampshire is an independent mutual financial institution serving residents and businesses throughout New Hampshire and southern Maine. It meets customers’ personal banking, business lending and wealth management needs, and supports local businesses with flexible financing and personalized guidance. The bank’s mission is to deliver innovative solutions and exceptional service while helping its employees, customers and communities build brighter futures.

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