Marketing Manager

Posted 3 Days Ago
Be an Early Applicant
Austin, TX, USA
Hybrid
Mid level
Fintech • Insurance • Logistics • Sharing Economy • Software • 3PL: Third Party Logistics
GigSafe powers payments, insurance, onboarding, and compliance for companies that rely on independent contractors.
The Role
Lead GigSafe's go-to-market as the first marketing hire: run LinkedIn and email campaigns, own content and SEO, craft positioning and sales collateral, produce customer case studies, manage events, and partner with leadership to build an early B2B brand and GTM engine.
Summary Generated by Built In
About GigSafe

A credentialing gap or an uninsured worker isn't just an HR headache here — it's a liability that can shut down a business.

GigSafe is a contractor management platform built for gig and last-mile delivery operations. We are building infrastructure for the future of 1099 work that helps companies pay independent contractors accurately, on time, and in compliance.

This is a big problem. A large market. And we're early. Come build with us.

For more information, visit gigsafe.com.

Role Overview

GigSafe is looking for its first marketing hire: someone with strong writing instincts, a curiosity for modern GTM practices, and the drive to figure things out as we go. You'll work directly with leadership and the sales team to craft our narrative, shape how we reach the market, and build a modern B2B brand from the ground up.

This role isn't about managing agencies or polishing an existing playbook. It's about rolling up your sleeves, learning the industry, and building something that stands out.

Marketing and go-to-market more broadly is shifting fast. Cold emails are out. Brand trust is built person-to-person, not logo-to-inbox. The best marketers today know how to build relationships, earn attention, and make it feel human. We want someone who's ready to lead in that world.

Responsibilities
  • B2B Social and Email: Run LinkedIn and manage email campaigns, product launches, and thought leadership content

  • Content and SEO: Lead content efforts and SEO strategy that drive inbound interest and build long-term discoverability

  • Positioning and Messaging: Shape how GigSafe shows up in the market, helping us stand out in a crowded compliance and logistics space

  • Sales Enablement: Support the sales team with clear, compelling copy and collateral that moves deals forward

  • Customer Stories: Interview customers and produce case studies that highlight real-world ROI and build credibility

  • Events and Conferences: Plan the coolest events and oversee industry conference presence to maximize ROI and brand visibility

  • GTM Partnership: Work shoulder to shoulder with leadership and GTM to build and iterate our early go-to-market engine

Qualifications
  • Strong writing skills: crisp, clear, and persuasive

  • A sense for positioning and messaging in B2B

  • Familiarity with SEO basics or a willingness to get into the weeds

  • Experience with email marketing tools

  • Solid grasp of marketing operations, funnel metrics, and conversion drivers

  • Bias for fast testing, learning, and iteration

  • Self-directed: you own your work without being chased

Preferred

  • Curiosity about the logistics, independent contractor, or insurtech space

  • Experience at an early-stage startup or in a first marketing hire role

  • Fluency with modern marketing and AI tooling as a force multiplier, not a shortcut

You Should Apply If

  • You've written blogs, threads, or content you're proud of, even if it wasn't part of your job

  • You're eager to learn an industry, its players, and what motivates them

  • You're excited by messy, fast-moving problems and the chance to shape something early

  • You care about making B2B products feel clear, human, and differentiated

  • You've always wanted to own the story, not just follow it

You Shouldn't Apply If

  • You need a playbook before you make a move

  • Ambiguity slows you down

  • You want big-company structure or strict role definitions

  • You're looking for a predictable 9-5 with clear swim lanes

What We Value

Startup Mentality: You're energized by ambiguity, not slowed down by it. When the playbook doesn't exist, you write it. You move fast, stay adaptable, and don't need perfect conditions to make progress.

Give a Sh*t: You care about the work, the customers, the contractors on the platform, and the people sitting next to you. You hold yourself to a high standard not because someone's watching, but because mediocrity bothers you.

Ownership: You treat the company's success as your own, because it is. You take responsibility for outcomes and close the loop without being asked. When something's broken, you fix it, even if it's not your job.

Collaborative: You make the people around you better. Low ego, high trust, and emotionally intelligent. You communicate directly, share credit generously, and don't create unnecessary friction for your teammates.

Critical Thinker: You connect dots, figure things out, and bring solutions, not just problems. You're resourceful and intellectually curious, and you don't need hand-holding to do great work.

Benefits
  • Health, Dental & Vision: Comprehensive medical, dental, and vision coverage for employees and dependents

  • Unlimited PTO: Flexible time off plus paid company holidays

  • Competitive Compensation: Competitive base salary with opportunities for performance-based bonuses

  • 401(k): Retirement savings plan

  • Equity: Stock options giving employees a meaningful stake in GigSafe's growth

  • Parental Leave: Paid leave for all new parents

GigSafe is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law.

Skills Required

  • Strong writing skills: crisp, clear, and persuasive
  • Sense for positioning and messaging in B2B
  • Familiarity with SEO basics or willingness to learn
  • Experience with email marketing tools
  • Solid grasp of marketing operations, funnel metrics, and conversion drivers
  • Bias for fast testing, learning, and iteration
  • Self-directed and able to own work independently
  • Curiosity about logistics, independent contractor, or insurtech space
  • Experience at an early-stage startup or as a first marketing hire
  • Fluency with modern marketing and AI tooling
Am I A Good Fit?
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The Company
26 Employees
Year Founded: 2024

What We Do

GigSafe gives companies the tools they need to onboard, pay, and stay on top of compliance for their independent contractor (IC) network—all in one place. We work with gig platforms, delivery services, home-service companies, staffing groups, dispatch operations, and any business that depends on a distributed 1099 workforce. Most teams today are stuck juggling a mess of systems: one tool for onboarding, another for compliance, another for payments, another for insurance—and endless spreadsheets in between. It’s slow, manual, and easy for things to fall through the cracks. Contractors feel it too: confusing requirements, repeated paperwork, and delays that keep them from getting to work. GigSafe brings everything together in one simple platform. We automate onboarding, collect and verify documents, keep an eye on ongoing compliance, and sync data wherever it needs to go. We also streamline payments and consolidate reporting so companies always know exactly where things stand with every contractor. Insurance is part of the picture, but it isn’t the whole story. Our platform helps companies track coverage, manage certificates, and meet requirements automatically—without chasing paperwork or relying on manual checks. For contractors, that means a cleaner, clearer experience that gets them up and running faster. Our goal is to make it easier for companies and contractors to work together. By removing busywork and operational friction, we help teams move faster, stay compliant, and operate with confidence—all while giving contractors a more modern and transparent experience. In short: GigSafe gives companies one place to manage onboarding, compliance, payments, insurance, and day-to-day operations for their entire IC network.

Why Work With Us

GigSafe is a small, fast-moving team building tools that make work easier for companies and the contractors they rely on. We live our values—do right by customers, find ground truth, give a shit, build through it—and we want people who care, take ownership, and want to make an immediate impact.

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