Marketing Manager

Posted Yesterday
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New York, NY, USA
In-Office
Mid level
AdTech
The Role
The Marketing Manager will execute global marketing initiatives, manage campaigns, align marketing with business development, and oversee content and event marketing strategies.
Summary Generated by Built In

About Us

At Siegel+Gale, we believe that simple is smart. 

For over 50 years, we’ve helped the world’s leading brands achieve clarity through strategy, design, and experience. Today, we partner with organizations navigating complexity—across industries including financial services, technology, healthcare, and industrials—to unlock growth through simplicity.


The Role

We are seeking a Marketing Manager to support and execute global marketing initiatives that elevate the Siegel+Gale brand and drive new business. 

This role sits at the intersection of strategy and execution – ideal for someone who can manage day-to-day marketing operations, while contributing to larger campaigns, content, and events. You will work closely with the global marketing team, business development, leadership and the practice leads to bring integrated marketing efforts to life across Siegel+Gale’s channels. 


Key Responsibilities

Marketing Execution & Project Management 

  • Support the development and execution of integrated marketing campaigns across owned, earned and paid channels
  • Translate strategic priorities into clear and actionable plans, timelines, and deliverables; track progress across multiple workstreams and keep stakeholders aligned and on-time 
  • Partner closely with business development to align marketing efforts with pipeline and growth opportunities 
  • Monitor performance and optimize campaigns based on insights and KPIs 

Content & Editorial Management

  • Maintain the editorial calendar and ensure consistency of voice, messaging, and brand standards across all content 
  • Collaborate with subject matter experts and internal stakeholders on content ideation and development; manage the amplification of content across platforms (LinkedIn, Instagram, website, email) 
  • Support the development and roll-out of proprietary Siegel+Gale research, including the activation campaign and corresponding events 

Event & Experience Marketing

  • Support planning and execution of events (webinars, panels, conferences, and hosted experiences); coordinate logistics, promotion, and post-event follow-up (content, reporting, lead tracking, etc.) 
  • Help bring proprietary research to life through events, partnerships, client-facing experiences, and content extensions

HubSpot Management 

  • Use HubSpot to build, execute and optimize marketing campaigns (email, landing pages, workflows, and lead nurturing) 
  • Track and report on campaign performance, lead generation, and conversion metrics through HubSpot dashboards; support lead capture strategies tied to gated content
  • Partner with business development to ensure strong alignment between marketing activity and pipeline opportunities 

Desired Skills & Qualifications

  • 4–6 years of experience in marketing, preferably within a brand consultancy, agency, or professional services environment 
  • Strong experience executing integrated marketing campaigns and managing content across multiple channels
  • Hands-on experience with HubSpot (or similar marketing automation/CRM platforms), including campaign execution, reporting, and lead management 
  • Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously 
  • Strong writing and communication skills 


Ideal Candidate

  • Highly organized, detail-oriented, and able to manage competing priorities 
  • Strong editorial instincts with an eye for quality and consistency 
  • Collaborative and proactive, with the ability to work across teams and senior stakeholders 
  • Data-informed and performance driven, with a strong grasp of marketing analytics and CRM tools 
  • Passionate about branding, marketing, and the role of simplicity in driving business impact 

Siegel+Gale continually seeks to advance equal employment opportunities for all applicants and employees. As such, Siegel+Gale does not discriminate based on race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.

Top Skills

Hubspot
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The Company
HQ: New York, NY
280 Employees
Year Founded: 1969

What We Do

Do you have a clear point of view? We do. And it’s simple. We believe in the power of simplicity. As a global brand-led experience firm, we own it, defend it and live by it. With unlimited imagination and a dedication to the facts, we create brand experiences that cut through the clutter—and unlock success—for our clients. Siegel+Gale was founded with a clear point of view: that simple is smart. In 1969, branding pioneer Alan Siegel, frustrated by the complexity of communications across industries, set out to help organizations create simpler experiences. Experiences that better serve their audiences—and their bottom line. From designing the iconic NBA logo to changing how Americans pay taxes with the 1040EZ, we’ve been champions of simplicity ever since. Today, we partner with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. Because brands that embrace simplicity forge deeper relationships with their customers and employees—and unleash powerful business results. The choice is simple. Is your brand next?

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