The Subscriptions Marketing team is the growth engine of Future's direct-to-consumer business, responsible for building strong, lasting relationships between our audiences and our specialist brands.
What you'll be doingReporting to the Head of Marketing, you will lead marketing across a portfolio of brands. You will shape how they show up in market through high-quality, insight-led campaigns. These campaigns will drive both brand equity and subscriber growth.
You'll combine creative judgement with commercial thinking — owning campaign direction, developing your team, and ensuring everything we deliver is distinctive, effective, and aligned to our premium positioning.
Brand & Campaign Leadership
- Own brand representation across all marketing touchpoints, ensuring consistency, quality, and a clear voice.
- Lead proposition development, messaging, and integrated campaign planning across multiple brands.
- Set and elevate creative standards, guiding concepts, execution, and overall campaign quality.
- Deliver multi-channel campaigns that balance brand-building with commercial performance.
Innovation & Growth
- Bring fresh, original thinking to campaigns, formats, and channels.
- Drive a structured test-and-learn approach across creative, messaging, and activity.
- Identify and develop new opportunities, partnerships, and ways to reach and engage audiences.
- Champion the use of AI to enhance creative development, speed up production, and unlock new ways of working.
Leadership & Collaboration
- Manage and develop team members, setting high standards and improving output.
- Act as a key partner to Brand, Editorial, Growth, and Product teams, ensuring alignment and impact.
- Use audience insight and data to shape more effective, resonant marketing.
- Lead on ad-hoc strategic projects and business-critical initiatives as required (e.g. DMCCA or regulatory changes).
- Strong experience in brand-led marketing within subscriptions, media, publishing, or D2C.
- Proven track record of delivering high-quality campaigns that drive both brand and growth.
- Excellent creative judgement and the ability to elevate work across channels.
- Experience managing and developing a team.
- Commercially aware, with an understanding of performance metrics (CAC, LTV, ROI).
- Experience using AI tools to improve marketing output, efficiency, or insight generation.
This is a Hybrid role from our London Office, working three days from the office, two from home
… Plus more great perks, which include;
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Well-being support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
Internal job family level P5
Who are we…We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action - both online and off - through our specialist websites, magazines, events, newsletters, podcasts and social spaces.
We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!
Our Future, Our Responsibility - Inclusion and Diversity at FutureWe embrace and celebrate diversity, making it part of who we are.
Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.
When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.
Because a diverse team isn't just good for business. It's the Future.
Find out more about Our Future, Our Responsibility on our website.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
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What We Do
We are Future. The global platform for specialist media. We create expert original content that connects people to their passions across a portfolio of over 230 phenomenal brands. Through our websites, magazines, events, and social spaces we reach 1 in 3 adults online in the UK and the US. Founded in 1985, we have grown significantly to a global business with over 3,000 colleagues. We are the largest magazine publisher in the UK with a combined circulation of more than 3 million across our publications. We innovate through our proprietary technology, diversify our audiences across new platforms, and acquire and launch new brands every year. We’ve got an ambitious plan to build on our growth momentum and unlock new opportunities. We’re connectors, creators, experience makers
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