About Us
Lumenis is a global leader in energy-based beauty and medical technology, renowned for pioneering innovations in the aesthetics and vision fields. We’re seeking a highly skilled Marketing Manager to join our marketing team. In this role, you will manage all our social media channels, digital assets, support product launches, and be responsible for business growth.
Role Overview
We are seeking a creative, results and data-driven Marketing Manager to oversee the execution of digital marketing efforts, ensuring consistency, performance, and alignment with brand and business objectives. This role is responsible for managing social media channels, websites, SEO, marketing automation, driving digital customer journeys, leveraging AI and emerging technologies, as well as immersive formats to expand brand reach and engagement.
Key Responsibilities
- Social Media Management: Oversee our Social Media channels (Instagram, TikTok, Facebook, and LinkedIn) by maintaining a content calendar, creating engaging posts, and collaborating with doctors and influencers. Track performance and optimize content to enhance brand presence.
- Digital Marketing Collaboration: Develop and implement a digital marketing plan to drive brand growth. This includes managing and optimizing our websites and digital assets, focusing on user experience (UX), content, and SEO.
- SEO Management: Lead and execute SEO strategy, including keyword research, on-page and technical optimization, performance tracking, and collaboration with content and web teams to drive organic traffic growth and improve search engine rankings.
- Content & Campaign Development: Lead the creation and distribution of compelling marketing content and campaigns across multiple platforms to increase engagement and brand awareness. Manage and improve marketing automation, CRM engagement, and email campaigns.
- Data-Driven Optimization: Monitor campaign performance and analyze customer data to identify trends and opportunities for improvement. Monitor key social media metrics, generate reports that show progress and optimizations.
- Market Insights & Competitive Analysis: Conduct market research, monitor industry trends, and analyze competitive activity to inform and adapt our marketing strategies.
- Cross-Functional Collaboration: Work closely with product, sales, and regional marketing teams to align global initiatives with local strategies, ensuring a consistent brand message across all regions.
- Vendor Management: Oversee relationships with external vendors, ensuring high-quality service and exploring cost-efficient options to enhance project delivery.
Requirements
- Bachelor’s degree in marketing, Business, Communications, or a related field.
- 5+ years of experience in a marketing management role, preferably in a global or corporate setting.
- Proven experience leading social media, digital multi-channel campaigns, proven track record of managing content development, SEO, and running successful campaigns.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously with strong attention to detail.
- Excellent communication and interpersonal skills for effective cross-functional collaboration.
- Analytical mindset with experience in using data to optimize marketing strategies.
- Be curious and independent - eager to learn new tech and stay ahead of trends by conducting market research, identifying emerging technologies and platforms to enhance reach and engagement.
- A creative thinker, you will work independently while collaborating across teams to drive impactful campaigns that position our brand as a leader in the tech space.
- Comfortable working across time zones and in a fast-paced, dynamic environment.
- Fluent English (written and spoken)
If you’re a Digital Marketer with a passion for driving global brand growth, we’d love to hear from you. Apply now to join our dynamic team and help shape the future of Lumenis.
Here’s why you will LOVE working at Lumenis:
Develop your expertise and exercise your creativity while making a true DIFFERENCE in people’s lives.
Work at a company with a 60+ year legacy of groundbreaking innovation that remains a market leader in its domains.
Benefit from personal growth opportunities and drive decisions that shape the future of our products, processes, and business culture.
Top Skills
What We Do
Energy to Healthcare
Lumenis is a global leader in the field of minimally-invasive clinical solutions for the Surgical, Ophthalmology and Aesthetic markets, and is a world-renowned expert in developing and commercializing innovative energy-based technologies, including Laser, Intense Pulsed Light (IPL) and Radio-Frequency (RF).
For nearly 50 years, Lumenis' ground-breaking products have redefined medical treatments and have set numerous technological and clinical gold-standards. Lumenis has successfully created solutions for previously untreatable conditions, as well as designed advanced technologies that have revolutionized existing treatment methods in each and every one of the verticals we operate in.
Our drive for innovation stems from an uncompromising commitment to improving the health and well-being of our patients; addressing new and growing needs of aging populations; and in offering medical professionals cutting-edge solutions that fit seamlessly into the health-economics environment of the 21st century.
A Leader with Great Assets in Attractive Growing Markets
Innovative technology: Over 270 registered patents and more than 100 FDA clearances.
Global reach: Active installed base of more than 80,000 systems and presence in over 100 countries.
Strong brand: The Lumenis name and brand are associated with high quality among consumers.
Partnership with key opinion leaders (KOL’s): Strong KOL support and commitment to research and development.
