Yuppiechef is looking for a strategic and commercially astute marketing manager, to oversee income-generating campaigns for our broad and expanding product range. You’ll drive growth in key categories, and will work with your team to ensure the most impactful use of our owned channels, trading off competing business priorities against each other.
The role reports into the Head of Marketing, has two direct reports, is based from our offices in Westlake, Cape Town.
Your responsibilities will include:
- Working with your team and our internal creative team to conceive and implement omnichannel promotions that grow categories, launch new product offerings, build product brands and help meet our business objectives
- Strategically guiding the growth and profitability of supplier-paid marketing campaigns by building and selling win-win campaigns
- Owning and continuously optimising the productivity and efficiency of our newsletter and on-site communication, considering content, templates, systems, process and impact
- Working closely with the Buying and Planning teams on prioritising the marketing support given to new listings, exclusive brands and different category strategies
- Co-ordinating regular analysis of campaign performance, and sharing learnings and insights within Marketing and across teams for future improvements
Attributes we’re looking for:
- Keen numerical and analytical skills, with the ability to quickly find insights from data to guide confident, consistent and calm decision-making
- Quick to build trusting, professional relationships across teams and suppliers, and collaborate smoothly and productively
- Strong communication, briefing and presentation abilities
- Technologically confident in finding new more efficient ways of doing things - Airtable and AWS QuickSight skills are a plus
- Familiarity with digital marketing performance metrics
- Positivity, flexibility, helpfulness, and a continuous openness to learning, mentoring and improvement
Qualifications and experience
- 10+ years’ experience in retail marketing, ideally both online and bricks & mortar, including working on known consumer brands
- 3+ years’ experience of managing direct reports
- A qualification in marketing, branding or communications would be beneficial
Pay and benefits
- Monthly half-Fridays
- We’ll equip you with a Macbook
- Office parking available
- Your salary is based on a “Total Cost To Company” model and includes:
- Medical Aid (Discovery) contributions
- Group Life Cover
- Retirement Annuity
- Employee Assistance programme
- 17 days paid annual leave, increasing to 20 days with length of service
Who we are
We’re Yuppiechef, and see ourselves as helping people find moments of joy at home. We’re here to offer outstanding and memorable service, while selling things that our customers love using. We’re foodies and home lovers and aesthetes and early adopters, and we’re passionate learners more than we’re experts. We have a loved online store and 21 beautiful physical stores across SA, and are a proud member of the dynamic Mr Price Group. Our offices in Westlake, Cape Town, have a view of the mountains, a beautiful Rancilio coffee machine, and plenty of books to borrow. They’re filled with people who value excellence, and who like to make and eat pizza together. We’re always looking for new people to teach us new ways of doing things and help us make big things happen. We’d love to know if you might be one of them.
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What We Do
Yuppiechef was founded in 2006 by two great friends and is now one of South Africa’s most celebrated online retailers with its sights set on international expansion.
Yuppiechef is on a mission to bring people together through the cooking and sharing of good food. We believe that preparing, cooking and sharing a meal with good company is the very essence of what makes life good. It is our dream to give you every excuse under the sun to organise that long overdue get-together with those you love, and those you'd like to love more. Join us.
