Marketing Manager

Marketing Manager | WEVO

Boston, MA (Hybrid: 2 days/week in-office)

About WEVO

WEVO is an AI-powered, venture-backed startup revolutionizing how companies create digital experiences. Instead of relying on slow, expensive in-market testing, WEVO enables businesses to know—before launch—whether a product, webpage, or campaign will succeed. We’re replacing the old “fail fast” mindset with a new standard: succeed on day one.

The market opportunity? Any company with a website that wants to deliver better experiences to its customers. 

At the core of WEVO is an AI platform, fine-tuned with over 1 million user studies and protected by 12 patents. Our proprietary AI simulations predict user behavior with unparalleled precision—down to micro-segments—empowering businesses to create high-value digital experiences.

Leading brands, including Mastercard, LinkedIn, Goldman Sachs, and Ford, trust WEVO to optimize their digital strategies. Having recently achieved profitability and secured new funding, we are entering our next phase of growth. This is an extraordinary opportunity to join a company that is not just reshaping an industry but defining the future of AI-powered digital experiences.

The Opportunity: Marketing ManagerReporting directly to the Director of Sales, the Marketing Manager will be responsible for developing and executing strategic marketing initiatives that increase brand awareness, drive customer acquisition, and support the launch of our next-generation AI product.

This is a high-impact, hands-on role ideal for a growth-oriented marketer who thrives at the intersection of content, paid acquisition, and product marketing.

Key ResponsibilitiesDemand Generation & Paid Media

• Develop and execute lead generation strategies through paid digital channels (Google Ads, LinkedIn, programmatic, and other acquisition platforms).
• Optimize campaign performance, conversion rates, and cost per lead (CPL) to maximize ROI.
• Partner with sales teams to align marketing efforts with revenue goals and track the effectiveness of lead-generation campaigns.

Content & Brand Strategy

• Own and execute Wevo’s content marketing strategy, including blogs, case studies, white papers, and thought leadership pieces.
• Craft compelling messaging that speaks to enterprise clients and UX researchers, ensuring brand consistency across all channels.
• Work closely with product and UX teams to develop customer-centric narratives that highlight Wevo’s value.

AI Product Launch & Go-to-Market (GTM) Strategy

• Lead the marketing launch of Wevo’s new AI-powered product, driving positioning, messaging, and integrated campaigns.
• Coordinate cross-functional teams (product, sales, customer success) to ensure a successful rollout.
• Develop webinars, events, and engagement campaigns to drive product awareness and user adoption.

Marketing Operations & Analytics

• Track and analyze marketing performance metrics, using insights to inform growth strategies.
• Manage marketing automation workflows and optimize lead nurturing sequences.
• Experiment with new marketing technologies and strategies to improve Wevo’s demand generation efforts.

What We’re Looking For

• 4-7 years of experience in B2B marketing, demand generation, or product marketing, preferably in SaaS, AI, or UX-related industries.
• Proven experience driving lead generation through paid digital channels.
• Strong understanding of content marketing, brand positioning, and storytelling.
• Experience launching and marketing AI-powered or data-driven products is a plus.
• Comfortable working in a fast-paced, high-growth environment with cross-functional teams.
• Boston-based or willing to relocate (onsite or hybrid).

Why Join WEVO?

At WEVO, we believe that remarkable outcomes are achieved by remarkable people. We foster an environment that prioritizes personal growth, autonomy, and impact.

💰 Competitive salary
📈 Meaningful equity stake
🏥 Comprehensive healthcare + 401(k) plan
🌴 Unlimited vacation days – we value results, not hours
🚀 Opportunity to shape a category-defining AI product

This is your chance to lead the engineering function of a profitable, fast-growing AI startup and make a lasting impact on how companies create exceptional digital experiences.

Ready to build the future of AI-driven digital experience creation? Let’s talk.