Marketing Manager

Job Posted 12 Days Ago Posted 12 Days Ago
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Cranbury, NJ
Mid level
Healthtech
The Role
The Marketing Manager leads marketing initiatives to engage healthcare professionals, oversees campaign strategies, mentors junior staff, and analyzes performance metrics.
Summary Generated by Built In

At MJH Life Sciences our success is measured by your success! If you set your standards high and want to contribute to a winning team, we’ll provide you with every opportunity to help grow our company and your career. Our associates come from all backgrounds, sharing one key quality: determination to succeed. We value being Service Focused, having a Passion for Winning, Innovation, Respect, Integrity, and Teamwork. Nothing means more to us than hiring people with these attributes. If you believe you’re right for the job, this is the place to prove it!

We're seeking an experienced Marketing Manager to lead strategic marketing initiatives that drive audience engagement with healthcare professionals through various channels and programs. Reporting to the Director of Marketing, you'll leverage data-driven strategies to develop and execute innovative marketing campaigns that enhance brand visibility and support business growth. As the strategic marketing lead for your business unit, you'll mentor and guide junior team members while driving audience development, clinical recruitment initiatives, and creation of high-impact marketing assets. Through effective team collaboration, you'll develop compelling campaigns that strengthen our market position. you'll develop compelling campaigns that support business development efforts and strengthen our market position.

Core Responsibilities

  • Design and implement innovative, integrated marketing campaigns across email, social media, paid advertising, and events, challenging conventional approaches to drive stronger audience engagement
  • Develop sophisticated audience segmentation strategies and personalized content delivery to enhance engagement across all channels
  • Collaborate with supporting departments to develop fresh campaign concepts that break through traditional healthcare marketing approaches
  • Develop and optimize email automation workflows that nurture audience relationships and drive growth
  • Drive recruitment and engagement through strategic marketing initiatives across hybrid, virtual, and in-person programs
  • Create dynamic onsite event marketing activations that build brand loyalty and strengthen audience relationships
  • Analyze campaign performance through data analytics and A/B testing to demonstrate ROI
  • Provide strategic guidance to junior team members while encouraging innovative thinking and creative solutions

Required Qualifications

  • Bachelor’s degree in marketing, Communications, or related field
  • 3-5 years of marketing experience, with healthcare experience preferred
  • Creative mindset with ability to develop innovative, bold marketing strategies that influence stakeholders
  • Proven track record of developing and executing successful multi-channel marketing campaigns
  • Demonstrated experience in social media strategy, content development, and campaign management
  • Experience with content marketing and automation platforms (e.g., Hootsuite, Sprinklr, Salesforce Marketing Cloud, HubSpot)
  • Strong analytical skills with ability to translate data insights into actionable strategies
  • Experience leading and mentoring team members
  • Excellent project management and organizational skills
  • Outstanding written and verbal communication abilities

#LI-Hybrid

MJH Life Sciences provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. All employees of MJH Life Sciences are employed “At Will.” This means that either the employee or the Company is free to end the employment relationship at any time, for any reason, with or without cause and with or without notice. 

Top Skills

Hootsuite
Hubspot
Salesforce Marketing Cloud
Sprinklr
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The Company
HQ: Cranbury, New Jersey
3,499 Employees
On-site Workplace

What We Do

For 25 years, MJH Life Sciences® has established a reputation for embracing agility and offering relevant, practical information that meets the needs of our diverse audience. As the largest privately held medical media company in the United States, we provide integrated communication products, services, education, and research to professionals within health care, animal health, and industry sciences.

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