Marketing Manager

About Us:

How many companies can say they’ve been in business for over 177 years?!

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

Location/Region: This position is located in Dublin, CA.

As a Marketing Manager, you get to work with an astonishing team that plays a vital role in delivering the US SPS strategic marketing plan.

What’s the role?

Manage and deliver the US SPS strategic marketing plan – working within US SPS marketing team.  Alignment of the plan, including objectives and tactical activities, with the US SPS commercial business plan including revenue, share and profitability targets.

Sound Interesting? Here’s what you’ll do:

• Marketing support for the US SPS commercial team to maximize market share, revenue, profitability and product life cycle of DORC product range in the US.

• Manage the US SPS marketing budget – including actuals vs budget analysis for all initiatives

• Executing the US Marketing Strategy and operational plans. Set objectives and KPI’s.

• Working with KOL Management team to manage the USA KOL (Key Opinion Leader) and AB (Advisory board) program and act as DORC’s representative KOL’s in the US.

• Plan and manage the ZEISS SPS presence at all US exhibitions and trade shows – including booth presence, sales team organization and satellite events

• Develop and adapt all US SPS marketing collateral – using a combination of HQ generated materials along with materials developed locally in the US

• Brief, select and manage local US agencies to deliver this marketing collateral

• Manage US SPS advertising, media placements and interaction with media owners

• Identify, generate and execute on articles, videos and PR communications for placement within US media

• Manage and promote the US digital marketing campaign – including social media, US website and 3rd party advertising campaigns

• Execute on pre-agreed elements of product life cycle management in alignment with Product Management

Do you qualify?

• 5+ years commercial/sales and marketing experience in leading, engaging and motivating nationwide marketing teams that took share from market leaders with innovative technologies. Preferably within the MedTech sector.

• Experience of ophthalmic industry is desirable.

• Confident working across both executional marketing and commercial initiatives and developing a US marketing strategy

• Comfortable working autonomously with direction from US based marketing team.

• Experience of product launches and lifecycle management is essential.

• Proven executional marketing skills across congresses, print, digital and event marketing; results focused; sets stretching targets, implements innovative marketing strategies

• Commercial, creative and solutions orientated

• Ability to work effectively & cooperatively within a global company

• Must have the ability to travel as a major component of this role.

Technical / professional qualifications:

• Bachelors degree in Business

• Strong financial / analytical background.

We have amazing benefits to support you as an employee at ZEISS!

• Medical

• Vision

• Dental

• 401k Matching

• Employee Assistance Programs

• Vacation and sick pay

• The list goes on!

The annual pay range for this position is  $110,000 - $130,000.

The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent.

This position is also eligible for a performance bonus or sales commissions. ZEISS also offers robust benefits, including medical plans, retirement savings plan and paid time off.

ZEISS is an EEO/AA/M/F/Disabled Veteran Employer

Your ZEISS Recruiting Team:

Tina Eilerman

Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).