Marketing Manager

About Escode

Escode, a global leader in software escrow solutions and part of NCC Group, is dedicated to protecting businesses from unforeseen disruptions. We ensure that business-critical software applications and source code are safe, secure, and always available.

As a trusted intermediary for some of the world’s best-known brands, we safeguard access to vital code and digital assets, ensuring business continuity and the protection of software investments.

With over 40 years of experience, Escode pioneered the software escrow category in 1988, recognizing the growing technology dependence of businesses and the need for a safety mechanism. We are proud to set industry standards and shape its direction, providing unparalleled expertise and reliability. Learn more about Escode: https://www.escode.com/

The Opportunity

As the Marketing Manager for Escode’s Software Escrow business, you will play a critical role in driving marketing initiatives to support, demand generation, business growth and brand development. This position involves working collaboratively with key stakeholders, including the sales team, to deliver impactful campaigns, manage events, create engaging marketing content, and align marketing strategies with sales objectives to optimize MQL (Marketing Qualified Lead) conversions.

Key Accountabilities

Campaign Development and Execution:

• Collaborate with key stakeholders to gather market insights and identify opportunities for campaign development.
• Strategically plan and execute cross-sector marketing campaigns targeting software vendors and licensees.
• Monitor and analyse campaign performance, making data-driven adjustments to optimise effectiveness and ROI.

Event Management:

• Plan, coordinate, and execute events that enhance brand visibility.
• Create and deliver pre, during and post event marketing activities to deliver the maximum impact.
• Measure event success through KPIs and feedback to continuously improve event strategy.

Marketing Content Management:

• Develop and manage a comprehensive content calendar that aligns with marketing campaigns and business goals.
• Create, curate, and oversee the production of engaging marketing content, including blogs, case studies, guides, and social media posts.
• Working with Digital Marketing to ensure all content is consistent with brand messaging and optimized for SEO.

Sales Enablement and Alignment:

• Work closely with the sales team to ensure alignment between marketing campaigns and sales strategies.
• Develop and provide sales enablement materials, templates and collateral to support the sales team in engaging prospects and closing deals.
• Track and report on MQL conversions, identifying areas for improvement and implementing strategies to enhance lead quality and conversion rates.

Functional and Technical Skills

• Proven experience in a marketing role, preferably within the software or technology sector, with a proven track record of developing and executing demand generation marketing campaigns.
• Strong understanding of marketing principles, CRM, campaign management, and content management and delivery.
• Experience in developing and manage email marketing.
• Experience of using Pardot/ Salesforce or similar CRM systems.
• Experience in event planning and execution.
• Strategic Thinker: Ability to develop and execute strategic marketing plans that drive business growth.
• Collaborative: Excellent team player with strong interpersonal skills to work effectively with key stakeholders.
• Detail-Oriented: Strong attention to detail to ensure accuracy and consistency in all marketing materials.

Behaviours

• Focusing on Clients and Customers
• Working as One NCC
• Always Learning
• Being Inclusive and Respectful
• Delivering Brilliantly

About NCC Group

The NCC Group family has over 2,200 members located all around the world, providing a trusted advisory service to 15,000 customers. Born in the UK, we have now have offices in North America, Canada, Europe, Asia- Pacific and United Arab Emirates.

We are passionate about helping our customers to protect their brand, value and reputation against the ever-evolving threat landscape. We fuel that passion with investment in our people and our business.

Our values and code of ethics are at the heart of how we operate – we work together, we are brilliantly creative, and we embrace difference. We treat everyone and everything with equal respect.

We want to create an environment where all colleagues feel psychologically, emotionally and physically safe to be authentic, sharing their personal experiences to represent the diversity of the world they live in, and have equal opportunity to achieve their best.

About your application

We review every application received and will get in touch if your skills and experience match what we’re looking for. If you don’t hear back from us within 10 days, please don’t be too disappointed – we may keep your CV on our database for any future vacancies and we would encourage you to keep an eye on our career opportunities as there may be other suitable roles.

If you do not want us to retain your details, please email [email protected]. All personal data is held in accordance with the NCC Group Privacy Policy. We are committed to diversity and flexibility in the workplace. If you require any reasonable adjustments to support you during the application process, please tell us at any stage.