Hello ,
Our Direct Client, A high technology based company is looking for an Account Based Marketing Manager.
Below is a detailed job description, should you be interested please feel free to reach me via call or email. Amrutha.duddula AT stiorg.com/732-664-8807
Title: Account Based Marketing Manager
Location: Initial Remote (DC/VA locations)
Duration: Fulltime
Job Description:
Reporting to the Director of Product Marketing, the ABM Manager will have direct responsibility for building and delivering account-based marketing programs to meet the growth objective of the business.
Responsibilities
• Define and build account-based marketing strategy
• Develop implement and execute marketing plans and acceleration programs for specific, targeted accounts
• Serve as the focal point for sales team for ABM and improve marketing-sales alignment around accounts, content and campaigns
• Work closely with sales leadership to align on key accounts and activities
• Collaborate with marketing stakeholders to develop campaign concept, digital marketing planning, content strategy, creative and more to support ABM plan
• Work closely with Sales to map and identify key persona in the buying process to develop marketing plan accordingly
• Leverage and localize existing content, while developing account-specific content where required
• Define activities KPI’s and own the measurement and performance analysis process
Requirements/Experience:
• A minimum of 8-10-year experience in multi-channel B2B marketing, preferably in the government, public safety or security software space.
• Experience building and delivering field marketing campaigns, events, executive and key account programs and partner activity
• Strong understanding of the Sales process
• Proven experience enabling a sales organization with training and sales tools
• Experience in develop the strategy and content for marketing programs that drive awareness and demand for your products
• Product marketing and content development background – strong advantage
• Candidate should feel comfortable presenting publicly in outward facing situations
• Strong written and spoken communications skills.
• TRAVEL: 30% travel expected, including some international travel.
Thank you,
Amrutha Duddula
Lead Talent Acquisition Specialist
Software Technology Inc (STI)
Email: amrutha.duddula AT stiorg.com
Phone : 732-664-8807
www.stiorg.com
www.linkedin.com/in/amruthad/
Additional Information
All your information will be kept confidential according to EEO guidelines.
Skills Required
- A minimum of 8-10 years experience in multi-channel B2B marketing, preferably in government or security software
- Experience building and delivering field marketing campaigns and events
- Strong understanding of the sales process
- Proven experience enabling a sales organization with training and sales tools
- Experience in developing the strategy and content for marketing programs
- Product marketing and content development background
- Strong written and spoken communications skills
What We Do
Software Technology, Inc. is a full service Information Technology solutions provider specializing in e-business, Business Intelligence and Database Systems, systems integration, custom application design and development and computer programming services. Since its foundation in 2004, Software Technology, Inc has been committed to total customer satisfaction, quality services, reliable solutions, long-term partnerships, and a price/value structure. In today's rapidly changing and dynamic business environment, we are helping companies to adapt and keep pace with the change. Our client-focused solutions combine the right balance of quality, reliability, delivery and value. They cross the paradigms of the past and complement the ways of the new economy. We are continuously anticipating and responding to the changing customer needs. At Software Technology success is measured by the success of the clients and the relationship we share with them.
