Marketing Manager

Description

Role Summary

The Marketing Manager is a hands-on marketing professional responsible for executing a wide range of marketing initiatives that support Rand Technology’s business objectives and global growth. The ideal candidate brings a startup mentality—someone who is comfortable wearing many hats, taking ownership of projects from concept through completion, and working independently in a fast-paced, evolving environment. This role requires strong project management capabilities and the ability to simultaneously manage multiple initiatives such as trade shows, email campaigns, website updates, digital marketing programs, content development, and other marketing projects.

Essential Functions

• Project Management: Independently manage multiple marketing projects and priorities simultaneously, ensuring projects are completed on time and aligned with business objectives.
• Trade Shows & Events: Plan, coordinate, and execute trade shows, exhibitions, customer events, and other industry events, including vendor coordination, logistics, marketing materials, and post-event follow-up.
• Email & Marketing Campaigns: Develop and execute email marketing and digital campaigns to support lead generation, customer engagement, sales initiatives, and brand awareness.
• Marketing Automation: Manage and optimize marketing campaigns using marketing automation platforms. Experience with HubSpot is preferred, with Microsoft Dynamics, Click, or comparable platforms also considered.
• Website Management: Maintain and update the company website using WordPress, ensuring content is current, accurate, user-friendly, and aligned with marketing priorities.
• Marketing Materials: Develop and coordinate marketing materials including brochures, presentations, sales collateral, promotional materials, and internal communications.
• Content Development: Create and coordinate content for digital channels, email campaigns, website pages, blogs, social media, and other marketing communications.
• Social Media: Support and maintain the company's social media presence, particularly LinkedIn, through regular content development and engagement.
• Cross-Functional Collaboration: Partner closely with Sales and other departments to support business initiatives, campaigns, customer engagement, and company priorities.
• Analytics & Reporting: Track and analyze campaign performance, website activity, lead generation, and other marketing metrics and provide insights and recommendations.
• Market Research: Stay informed about industry trends, competitors, customer needs, and market developments to identify marketing opportunities.
• Hands-On Execution: Take a highly involved, resourceful approach to getting work completed, including managing both strategic projects and day-to-day marketing activities as business needs evolve
• Leadership: Ability to mentor and lead others as needed.

Core Competencies

• Strong startup mentality with a willingness to wear multiple hats and take ownership of projects. 
• Highly organized with proven ability to manage numerous projects, deadlines, and competing priorities simultaneously. 
• Strong project management skills with the ability to independently move initiatives from planning through execution.
• Hands-on, proactive, resourceful, and comfortable working in a fast-paced environment.
• Strong understanding of digital marketing, email marketing, events, content, and lead generation.
• Proficiency with WordPress is required.
• Experience with marketing automation platforms is required, preferably HubSpot, Microsoft Dynamics, Click, or a comparable platform.
• Strong written and verbal communication skills.
• Ability to work effectively with cross-functional and global teams.
• Strong attention to detail and follow-through.
• Ability to adapt quickly as business needs and priorities change.
• Experience with Adobe Creative Suite or other creative/design platforms is a plus.
• Familiarity with electronic components, technology, supply chain, distribution, or related industries is a plus. 
• Ability to manage and develop a marketing team as needed

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or a related field preferred.
• 4-7 years of progressive marketing experience. 
• Demonstrated experience independently managing multiple marketing projects and campaigns simultaneously.
• Proven experience coordinating trade shows, events, email campaigns, digital marketing initiatives, and related marketing programs.
• Hands-on WordPress experience.
• Hands-on marketing automation experience with HubSpot, Microsoft Dynamics, Click, or similar platforms.
• Experience working in a fast-paced, entrepreneurial, startup, or growth-oriented environment strongly preferred 
• Experience with Adobe Creative Suite is a plus.
• Experience managing and developing a marketing team