The Role
Lead day-to-day marketing delivery for an adventure tourism company, converting annual and seasonal plans into weekly priorities. Manage campaigns across paid media, SEO, email, social, content, influencers, and partners. Own HubSpot funnel management, analytics, budgets, ROI reporting, and lead handover. Lead and coach a remote international team while maintaining brand standards, responsible-travel messaging, and commercial performance.
Summary Generated by Built In
Marketing Manager At Outdoor Norway
Start: January 2027
Contract: Full-time, with a probation period
Compensation: Based on experience, education and language skills
Experience: 5+ years in marketing, including at least 2 years leading a team. Tourism, travel or outdoor/adventure experience preferred.
Location: Remote, with daily working hours overlapping 09:00–15:30 Oslo time (CET)
Outdoor Norway is based in Voss, recognised as Norway's Adventure Capital. We run day tours and multi-day adventure trips, from fjord kayaking and mountain biking to skiing and the Northern Lights, and we are growing across Norway.
We are looking for a hands-on, self-driven Marketing Manager to lead the day-to-day delivery of our marketing plan. You will turn the plan into weekly priorities and tasks, make sure every task has an owner and a deadline, follow up with the team, remove blockers and report progress. You will lead a small remote marketing team (3–6 people), report to the CEO, and work closely with our external marketing advisor, sales, operations, guides and local partners.
Future on-site opportunity
The position is remote. In the future, there may be an opportunity to move to an on-site role in Voss, Norway. This will depend on performance, adaptability, alignment with Outdoor Norway's company culture, business needs and mutual agreement. It is a possible future opportunity, not a guaranteed relocation, and would be agreed separately.
Key responsibilities
Plan and deliver
- Turn the annual and seasonal marketing plan into weekly priorities and tasks in ClickUp, with clear owners and deadlines.
- Run weekly follow-ups with the team, remove blockers and keep work moving.
- Report progress, results and risks to the CEO every week.
Campaigns and channels
- Coordinate Google Ads, Meta Ads, SEO, email and social media together with our specialists.
- Lead content production: YouTube and short-form video, photos, travel guides and blog articles.
- Deliver seasonal priorities: multi-day tours, Northern Lights and winter in Northern Norway, and campaigns for travel-trade partners (B2B).
- Run influencer and partner collaborations.
Funnel, CRM and data
- Manage the journey from first visit to enquiry and booking in HubSpot, including nurture emails and lead hand-over to sales.
- Track results in GA4, Cometly and the ad platforms, with the focus on qualified leads, bookings and revenue.
- Plan spend within the agreed budget and report return on investment.
Team leadership
- Lead and coach a remote, international team across time zones.
- Set clear goals, give regular feedback and help team members grow.
Brand, guests and responsible travel
- Keep all marketing true to our brand: expert, local, safe and premium.
- Use guest reviews and feedback to improve how we present our experiences.
- Reflect our responsible-travel values in partners, imagery and messaging.
Qualifications
- 5+ years of marketing experience, including at least 2 years leading a team, preferably in tourism, travel or outdoor/adventure.
- Proven experience leading a remote team across time zones.
- Hands-on experience with Google Ads, Meta Ads, SEO, HubSpot (or a similar CRM) and GA4.
- Experience with international marketing campaigns.
- Very organised, with reliable follow-through; experience with a project tool such as ClickUp.
- Excellent written and spoken English; Norwegian is a plus.
- Commercial mindset; comfortable working with data and budgets.
- Passion for nature, the outdoors and sustainable travel.
- Able to work in a fast-changing, seasonal business.
- A degree in marketing, communications, tourism or a related field is an advantage.
What we offer
- A role shaped around your expertise and experience
- An international team of driven and motivated colleagues
- Competitive salary
- Continuity and growth opportunities within Outdoor Norway
- A challenging learning environment with the autonomy to shape your own position
- A lively, inclusive team atmosphere with plenty of laughter and team events
How to apply
Please include one example of a tourism or travel campaign you led, with its results. Shortlisted candidates will complete a short practical task.
Website Link - www.outdoornorway.com
Skills Required
- At least 5 years of marketing experience
- At least 2 years of team leadership experience
- Experience leading a remote team across time zones
- Hands-on experience with Google Ads, Meta Ads, SEO, HubSpot or similar CRM, and GA4
- Experience with international marketing campaigns
- Strong organization and reliable follow-through
- Experience with a project management tool such as ClickUp
- Excellent written and spoken English
- Commercial mindset and comfort working with data and budgets
- Ability to work in a fast-changing, seasonal business
- Passion for nature, outdoor activities, and sustainable travel
- Tourism, travel, or outdoor/adventure experience
- Norwegian language skills
- Degree in marketing, communications, tourism, or a related field
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The Company
What We Do
Outdoor Norway is an adventure-tour operator based in Voss, Norway, creating guided wilderness experiences across Fjord Norway. Its offerings include kayaking, rafting, canoeing, stand-up paddleboarding, mountain biking, hiking, skiing, snowshoeing, and multi-day fjord adventures. The company connects visitors with the region’s rivers, fjords, forests, and mountains through active, memorable experiences led by outdoor professionals, with a strong emphasis on safety, nature, and personal challenge.
