Marketing Manager

Posted Yesterday
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94132, San Francisco, CA, USA
In-Office
105K-120K Annually
Entry level
Kids + Family
The Role
Develop and execute Brandeis’s marketing, brand, digital communications, social media, and storytelling strategy. Manage website content and serve as liaison for the 2027 website launch. Create admissions materials, coordinate multimedia content, support enrollment and community engagement, analyze marketing effectiveness, and collaborate with leadership, vendors, Admissions, Advancement, families, and external creative partners.
Summary Generated by Built In
About Brandeis

The Brandeis School of San Francisco is an independent Jewish K–8 school serving approximately 370 students. Rooted in Jewish values and welcoming to families from a wide range of backgrounds, Brandeis combines academic ambition and joyful learning in a tight-knit community of families, faculty, and staff. 

Overview of the Role
  • Brandeis seeks a creative, collaborative, and strategically minded Marketing Manager to help tell the story of our school to distinct (but overlapping) stakeholder groups. 
  • Working closely with the Director of Admissions and school leadership, the Marketing Manager will strengthen Brandeis's visibility, reputation, and connection with prospective and current families. 
  • This is a hands-on role for someone who loves storytelling, understands Jewish and independent-school communities, and can translate the richness of everyday school life into compelling print and online communications.
  • This is an especially exciting moment to join Brandeis. With a newly adopted strategic plan, a major campus transformation underway, and a completely redesigned website launching in fall 2027, the Marketing Manager will play a central role in shaping how the school presents itself to the wider community.

 

Key ResponsibilitiesBrand, Messaging, and Storytelling
  • Develop and execute marketing initiatives that communicate Brandeis's educational philosophy, academic excellence, Jewish identity, and diverse, welcoming community.
  • Identify compelling stories of student learning, teacher expertise, alumni accomplishments, and school life.
  • Translate sophisticated academic programs and student outcomes into clear, memorable messages for prospective families.
  • In collaboration with senior leadership as well as outside graphic designers and photographers, ensure consistent messaging, visual identity, and tone across print and online communications.
  • Build a cohesive institutional narrative that connects Brandeis's educational mission, strategic priorities, and ongoing investments in the student experience.
Digital Marketing and Content Creation
  • Lead the school's social media strategy, content calendar, and day-to-day execution.
  • Manage and regularly refresh website content, ensuring it remains current, engaging, accessible, and useful to prospective families.
  • Produce and coordinate photography, video, interviews, and other multimedia content.
  • Help update existing and develop new admissions collateral, including viewbooks, digital presentations, email campaigns, event materials, and promotional pieces.
  • Collaborate with external vendors and contractors as needed.

Admissions Marketing and Community Outreach
  • Partner with the Admissions team throughout the admissions process, including:
    • Train current parents, students, and alumni to serve as ambassadors;
    • Assist with tours and special events; 
    • Represent Brandeis at admissions fairs and Jewish community gatherings. 
Enrollment, Retention, and Community Engagement
  • Collaborate with Admissions and school leadership on communications that strengthen family engagement, belonging, and retention.
  • Assist with collection and analysis of feedback from prospective, enrolling, and non-enrolling families.
  • Use enrollment data, engagement metrics, and qualitative feedback to evaluate marketing effectiveness and refine strategy.
  • Partner with Advancement and other departments to ensure a consistent and compelling institutional story.
  • Assist with all-school special events and projects as needed. 
Major Institutional Initiatives and Website Launch
  • Serve as the school's primary day-to-day liaison with Interactive Schools, the external agency leading the design and development of Brandeis's new website, scheduled to launch in early fall 2027.
  • Coordinate internal stakeholders, gather and organize content, manage feedback and approvals, and help ensure that the website reflects the school's educational philosophy, strategic priorities, and visual identity.
  • Partner with the Director of Admissions and school leadership to guide the website project through content development, design review, testing, launch, and post-launch refinement.
  • Help develop and execute a compelling communications strategy for the launch of Brandeis's newly adopted strategic plan, translating priorities into engaging stories for current and prospective families, alumni, and the broader community.
  • Develop marketing and storytelling opportunities for the school's renovated outdoor play spaces, new aftercare building and faculty lounge, and new kitchen and lunch program. 
  • Coordinate photography, video and other communications to showcase the transformation of the campus, connecting these investments to our educational mission.
QualificationsQualifications and Experience
  • Experience in marketing, communications, admissions, or community engagement, preferably in an independent school or mission-driven organization.
  • Excellent writing, editing, storytelling, and interpersonal skills.
  • Experience managing digital communications, social media, websites, and marketing projects.
  • Strong visual judgment and the ability to create or direct compelling photography, video, and graphic design.
  • Demonstrated ability to manage complex projects, coordinate stakeholders, and work effectively with external creative partners.
  • An understanding of how families evaluate educational institutions and make enrollment decisions.
  • Strong project management skills, initiative, and the ability to work collaboratively across departments.
  • An appreciation for Jewish education, Jewish communal life, and the inclusive mission of Brandeis.

Skills Required

  • Experience in marketing, communications, admissions, or community engagement
  • Excellent writing, editing, storytelling, and interpersonal skills
  • Experience managing digital communications, social media, websites, and marketing projects
  • Strong visual judgment and ability to create or direct photography, video, and graphic design
  • Ability to manage complex projects, coordinate stakeholders, and work with external creative partners
  • Understanding of how families evaluate educational institutions and make enrollment decisions
  • Strong project management skills, initiative, and cross-department collaboration
  • Appreciation for Jewish education, Jewish communal life, and Brandeis’s inclusive mission
  • Experience in an independent school or mission-driven organization
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The Company
HQ: San Francisco, CA
75 Employees
Year Founded: 1963

What We Do

The Brandeis School of San Francisco is an independent, co-educational K-8 Jewish day school. It provides a challenging academic environment and a welcoming, inclusive community, each deeply enriched by Jewish thought, values, and traditions. Dedicated to inspiring students to lead lives of learning and purpose, the school nurtures creativity and curiosity by celebrating the connections that engage students with learning, each other, and the world.

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