The Role
Leads omnichannel digital marketing with primary ownership of newsletter strategy, content, copywriting, A/B testing, subscriber acquisition, engagement, retention, and performance analysis. Develops website conversion strategies, manages paid and organic acquisition, and uses audience and healthcare industry insights to guide campaigns. Collaborates across teams while managing multiple projects and optimizing email marketing performance.
Summary Generated by Built In
About the Company:
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.
WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For Company details, visit our website: www.webmd.com / www.internetbrands.com
Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.
WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
For Company details, visit our website: www.webmd.com / www.internetbrands.com
Shift timings: 2 PM to 11 PM
About the Role
We are seeking a dynamic and results-oriented Marketing Manager to lead our omni-channel digital marketing efforts, with a primary focus on our newsletter strategy and subscriber growth. This role will be essential to growing and retaining our consumer health audience. In this role, you'll own all aspects of our newsletter program, from content creation and optimization to acquisition and performance analysis. You'll also collaborate across broader digital marketing channels, ensuring a cohesive and engaging experience for our target audiences. The ideal candidate is data-driven, highly organized, possesses a strong understanding of omni-channel digital marketing best practices, and is passionate about driving growth through impactful content and campaigns.
Key Responsibilities
- Lead newsletter marketing strategy and execution, encompassing content selection, copywriting, A/B testing, performance analysis, and optimization to maximize subscriber engagement and achieve key marketing objectives.
- Drive Subscriber Acquisition: overseeing and improving the newsletter acquisition funnel across organic and paid channels.
- Analyze performance data to identify trends, measure effectiveness, and make data-informed decisions to improve engagement and retention.
- Enhance Onsite User Experience: Develop strategies to increase engagement and conversions on the website.
- Stay informed on healthcare industry trends and incorporate insights into campaign strategy.
- Experience in Email marketing is a must.
Required Qualifications
- 5+ years of experience in digital marketing, ideally within healthcare, health tech, or related industries, including copy writing.
- Proven experience developing and executing successful email marketing and paid acquisition campaigns, with a strong understanding of channel best practices.
- Copywriting and editing skills will be added advantage.
- Strong analytical mindset and experience using performance data to inform strategy (e.g., CTR, opt outs, conversion).
- Strong project management skills and the ability to manage multiple projects simultaneously.
- Excellent communication, collaboration, and interpersonal skills.
- Passion for understanding audience behavior and creating engaging content.
- Ability to work independently and as part of a team.
- Self-starter with a desire to ask questions and learn.
Preferred Qualifications
- Advanced Microsoft Excel skills for campaign analysis and reporting.
- Experience with content management systems (CMS) is a plus.
- Experience with:
- Analytics tools: Adobe Analytics (SiteCatalyst/Omniture), Google Analytics
- Marketing automation platforms: Salesforce Marketing Cloud (ExactTarget)
- CRM/project tools: Workfront, YouTrack
- Familiarity of the Consumer Healthcare Industry and Compliance considerations
Skills Required
- 5+ years of digital marketing experience, ideally in healthcare, health tech, or related industries
- Copywriting experience
- Experience developing and executing successful email marketing campaigns
- Experience developing and executing paid acquisition campaigns
- Understanding of digital marketing channel best practices
- Strong analytical mindset and experience using performance data, including CTR, opt-outs, and conversions, to inform strategy
- Strong project management skills and ability to manage multiple projects simultaneously
- Excellent communication, collaboration, and interpersonal skills
- Ability to understand audience behavior and create engaging content
- Ability to work independently and as part of a team
- Self-starter attitude and willingness to ask questions and learn
- Advanced Microsoft Excel skills for campaign analysis and reporting
- Experience with content management systems
- Experience with Adobe Analytics or Google Analytics
- Experience with Salesforce Marketing Cloud or ExactTarget
- Experience with Workfront or YouTrack
- Familiarity with the consumer healthcare industry and compliance considerations
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The Company
What We Do
Our Company: WebMD is a leading provider of health information services to consumers, physicians, healthcare professionals, employers and health plans. Our Business: WebMD is the leading provider of health information and services to consumers and healthcare professionals. The online healthcare information, decision-support applications and communications services that we provide: help consumers take an active role in managing their health by providing objective healthcare information and lifestyle information. make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. enable employers and health plans to provide their employees and plan members with access to personalized heath and benefit information and decision support technology that helps them make informed benefit, provider and treatment choices.
