Marketing Manager
Marketing • New York, NY • Full-Time
Department:
Marketing
Reports To:
Chief Executive Officer
Location:
1333 Broadway, Midtown Manhattan
Employment Type:
Full-time
FLSA
Exempt
About Us
Founded as an orphanage in 1831, Rising Ground has been at the forefront of evolving community needs. Driven by the belief that each of us can thrive when life has hope and opportunity, Rising Ground provides caring support and proven paths to positive change, helping children, adults, and families rise above adversity, and each year, Rising Ground is a positive force in the lives of more than 72,000 individuals annually. We do this through 101 programs across 138 sites, throughout New York City and Westchester. Rising Ground is headquartered in New York City.
Role Overview
The Marketing Manager has key oversight and responsibility in driving awareness, engagement, and support for Rising Ground’s mission and services. The Marketing Manager is responsible for planning, developing, and implementing comprehensive marketing and communication strategies that increase awareness of our services, promote community engagement, and support fundraising efforts. This role oversees all marketing initiatives, including digital marketing, social media, public relations, and content creation. The ideal candidate is a results-driven individual who can combine strategic thinking with hands-on execution to elevate the organization’s visibility and impact.
Key Responsibilities
- Design and implement marketing efforts that align with organizational goals, focusing on increasing brand awareness and engagement with the organization.
- Manage marketing projects from concept to execution, including content creation, digital campaigns, and print materials, and develop targeted campaigns for key initiatives, including fundraising efforts, community outreach, and service programs.
- Supervise the Communications Coordinator, partnering with them on the organization’s marketing and communications efforts. Manager supports crisis communications under a defined protocol, with the CEO or a designated executive (plus Legal/Compliance) approving statements and serving as spokesperson
- Work closely with program staff, fundraising, and executive leadership to ensure marketing initiatives align with organizational objectives and program goals and ethically develop content that tells compelling stories about the individuals and families we serve and the impact of our programs, with attention to client consent, privacy, and confidentiality.
- Maintain and reinforce brand guidelines, ensuring consistent visual and messaging standards across all channels.
- Liaise with the Outreach department to ensure seamless communication and collaboration on marketing initiatives and to create synergies for the organization’s external relations efforts.
- With the Communications Coordinator, develop compelling content for the website, social media platforms, newsletters, and promotional materials; monitor website analytics and social media metrics and adjust strategies to enhance online presence and outreach.
- Support the fundraising team to promote events, community outreach efforts, and program initiatives, including event collateral, email campaigns, and press releases.
- Cultivate and maintain relationships with local media, draft press releases, and secure media coverage for key initiatives and events; serve as a spokesperson on designated topics in coordination with the CEO and executive leadership
- Oversee the marketing budget, ensuring cost-effective strategies and responsible spending, including external contractors.
- Report to management and board using standard analytics demonstrating impact. Minimally achieve goals outline in 2026-2029 organization strategic plan.
- Other related duties as assigned by supervisor.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities and activities may change as organizational needs evolve.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field, or equivalent professional experience.
- 7+ years of marketing experience.
- Demonstrated success in developing and executing multi-channel marketing campaigns.
- Strong written and verbal communication skills, with the ability to tailor messages for a range of audiences, including clients and families, funders, government agencies, referral partners, and prospective staff.
- Proficiency with digital marketing tools (such as content management, email marketing, CRM, and analytics platforms) and assessing results; familiarity with graphic design tools is a plus.
- Strong project management skills, with the ability to manage multiple tasks and deadlines and supervise the work of others.
- Experience working with media and managing public relations efforts; nonprofit or human services experience preferred.
- Demonstrated commitment to nonprofit work and to the mission of Rising Ground.
Supervisory Responsibilities
- Yes
Work Environment
- Administrative Office
Position Type/Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday at 1333 Broadway office in Midtown Manhattan. 9:00 – 5:00 PM
Benefits & Compensation
- Competitive salary structure
- Health, dental, and vision insurance
- 401(k) with company match
- PTO policy (11 Paid Holidays, Paid Sick Time, Paid Vacation & Paid Personal Days)
Additional Requirements
Authorized to work in the U.S.
Ability to work in-person in New York City (NY) for at least 3 days per week.
Ability to travel to other Rising Ground sites (if required)
Equal Employment Opportunity
It is the policy of Rising Ground that the Agency wholly complies with equal treatment of all employees and applicants for employment without unlawful discrimination as to an individual’s perceived or actual race, creed, color, national origin, alienage, citizenship status, gender, age, disability, marital status, partnership status, sexual orientation, ethnicity, religion, or veteran status in all employment decisions, including but not limited to recruitment, hiring, compensation, training and apprenticeship, promotion, upgrading, demotion, downgrading, transfer, layoff and termination and all other terms and conditions of employment.
Skills Required
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, or equivalent professional experience
- 7+ years of marketing experience
- Demonstrated success developing and executing multi-channel marketing campaigns
- Strong written and verbal communication skills, including tailoring messages for diverse audiences
- Proficiency with digital marketing tools, including content management, email marketing, CRM, and analytics platforms
- Familiarity with graphic design tools
- Strong project management skills and ability to manage multiple deadlines
- Experience supervising the work of others
- Experience working with media and managing public relations efforts
- Nonprofit or human services experience
- Demonstrated commitment to nonprofit work and Rising Ground’s mission
- Authorized to work in the United States
- Ability to work in person in New York City at least three days per week
- Ability to travel to other Rising Ground sites if required
What We Do
Driven by the belief that each of us can thrive when life has hope and opportunity, Rising Ground provides caring support and proven paths to positive change, helping children, adults, and families rise above adversity. With an annual budget of $203 million and 101 programs at 138 sites throughout the New York City and lower Westchester area, we deliver dedicated support to promote safe environments for children and help families thrive through our family stabilization, family foster care and adoption programs; innovative special educational programs that advance learning from early childhood through high school; result-focused programs that help court-involved youth change the trajectory of their lives; caring services that promote independence for children and adults with developmental disabilities; and pro-active community health initiatives that foster well-being. Across programs, we continually engage new, innovative techniques and implement evidence-based models to increase our impact and promote better outcomes.
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