Marketing Manager

Posted 3 Days Ago
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Bangkok, Phra Nakhon, Bangkok, THA
In-Office
Entry level
Pharmaceutical
At Lonza, we enable A Healthier World by supporting our healthcare customers on the path to commercialization.
The Role
Develop and execute regional marketing strategies and integrated campaigns across Southeast Asia and emerging markets. Lead digital, event, webinar, workshop, and customer engagement initiatives; use market intelligence and campaign data to generate demand and optimize performance. Translate technical product features into customer-focused messaging, localize content, maintain brand consistency, and collaborate with Sales, R&D, Product Management, and global teams.
Summary Generated by Built In

 

Location: Bangkok, Thailand

Join Lonza’s Capsule & Health Ingredients (CHI) team and drive impactful marketing initiatives across Southeast Asia and Emerging Markets. As Marketing Manager, you will develop and execute regional marketing strategies, deliver engaging campaigns and strengthen customer relationships to support commercial growth.


What you will get

  • An agile career and dynamic working culture.
  • An inclusive and ethical workplace.
  • Compensation programs that recognize high performance.
  • Opportunities to collaborate with global and regional teams.
  • Ongoing learning and professional development opportunities.
  • The opportunity to shape marketing strategies across diverse markets.
  • Access to Lonza's global benefits: https://www.lonza.com/careers/benefits.

What you will do

  • Develop and execute regional marketing strategies and annual plans aligned with commercial priorities.
  • Lead integrated marketing campaigns across digital, events, webinars, workshops and customer engagement programs.
  • Leverage market intelligence, customer insights and commercial data to identify opportunities and drive demand generation.
  • Translate technical product features into compelling customer-focused messaging and value propositions.
  • Develop and localize marketing content, ensuring brand consistency and alignment with regional market needs.
  • Track campaign performance, measure KPIs and optimize marketing effectiveness.
  • Partner with Sales, R&D, Product Management and global teams to support customer initiatives, commercial training and regional projects.

What we are looking for

  • Bachelor's degree in Business, Marketing, Pharmacy, Chemistry or a related discipline; a Master's degree is an advantage.
  • Strong experience in B2B marketing, regional marketing strategy and campaign execution.
  • Experience in nutraceuticals, health ingredients, food, pharmaceuticals or related industries; e-commerce exposure is an advantage.
  • Proven ability to execute integrated digital and offline marketing campaigns and customer engagement programs.
  • Strong analytical skills with experience leveraging market insights, campaign KPIs and customer data.
  • Excellent communication, presentation and stakeholder management skills, with the ability to simplify technical information into compelling marketing messages.
  • Collaborative and proactive team player, comfortable working across multicultural, cross-functional and regional teams.

About Lonza

At Lonza, our people are our greatest strength. With 30+ sites across five continents, our globally connected teams work together every day to manufacture the medicines of tomorrow. Our core values of Collaboration, Accountability, Excellence, Passion, and Integrity reflect who we are and how we work together. Everyone’s ideas, big or small, have the potential to improve millions of lives, and that’s the kind of work we want you to be part of.


Innovation thrives when people from all backgrounds bring their unique perspectives to the table. At Lonza, we value diversity and are committed to creating an inclusive environment for all employees. If you’re ready to help turn our customers’ breakthrough ideas into viable therapies, we look forward to welcoming you on board.


Ready to shape the future of life sciences? Apply now.

Skills Required

  • Bachelor's degree in Business, Marketing, Pharmacy, Chemistry, or a related discipline
  • Strong experience in B2B marketing
  • Experience developing regional marketing strategies
  • Experience executing marketing campaigns
  • Experience in nutraceuticals, health ingredients, food, pharmaceuticals, or related industries
  • Experience executing integrated digital and offline marketing campaigns and customer engagement programs
  • Strong analytical skills using market insights, campaign KPIs, and customer data
  • Excellent communication, presentation, and stakeholder management skills
  • Ability to simplify technical information into compelling marketing messages
  • Ability to collaborate across multicultural, cross-functional, and regional teams
  • Master's degree
  • E-commerce experience
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The Company
HQ: Basel
Year Founded: 1897

What We Do

At Lonza, we enable A Healthier World by supporting our healthcare customers on the path to commercialization. Our community of 16,000 talented employees work across a global network of more than 30 sites to deliver for our customers across the pharma, biotech and nutrition markets.

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