Marketing Manager

Position Summary:

We are looking for an experienced and commercially driven Marketing Manager to lead the planning and execution of integrated marketing initiatives for Al Qana.

The successful candidate will be responsible for strengthening Al Qana's position as a leading lifestyle, leisure, entertainment and dining destination in Abu Dhabi, driving footfall and visitor engagement, supporting tenant and attraction performance, and delivering impactful campaigns, events and destination-wide activations.

This role requires a candidate who understands destination marketing and consumer experiences, rather than only traditional corporate or product marketing.

The Marketing Manager will work closely with internal teams, F&B operators, entertainment and leisure partners, tenants, agencies, tourism stakeholders, media partners and other external partners to create compelling campaigns that drive awareness, visitation, engagement and commercial performance.

Key Responsibilities:

Marketing Strategy & Campaigns

• Develop and execute annual and seasonal marketing strategies for Al Qana.
• Plan integrated campaigns across digital, social media, PR, influencers, outdoor media, events and partnerships.
• Identify target audiences and develop campaigns to increase awareness, visitation and repeat visits.
• Conduct market and competitor analysis and identify new growth opportunities.
• Develop campaigns around weekends, holidays, Ramadan, Eid, summer and other key seasons.

Digital & Social Media

• Lead digital marketing, social media and content strategies.
• Manage paid media campaigns across relevant platforms.
• Oversee content calendars and development of high-quality destination content.
• Monitor website, social media and digital campaign performance.
• Use data and insights to optimize campaigns and improve ROI.

Events & Activations

• Develop marketing plans for festivals, exhibitions, seasonal activities and destination activations.
• Support the promotion of events, live entertainment and community experiences.
• Work with event agencies, partners and internal teams to ensure successful execution.
• Develop innovative activations that increase footfall and visitor engagement.

F&B, Leisure & Entertainment

• Develop marketing initiatives supporting Al Qana's F&B, entertainment, leisure and lifestyle offerings.
• Work with restaurants, attractions and operators on joint marketing campaigns.
• Develop cross-promotions, seasonal offers and destination packages.
• Support marketing for new restaurant, attraction and experience launches.

Partnerships & PR

• Develop strategic partnerships with tourism organizations, hotels, lifestyle brands, corporates and other relevant partners.
• Manage influencer and creator collaborations.
• Work with PR and media agencies to increase destination visibility.
• Identify sponsorship and co-marketing opportunities.

Stakeholder & Agency Management

• Build strong relationships with tenants, F&B operators, attractions and internal departments.
• Coordinate with creative, media, PR, digital and event agencies.
• Manage marketing budgets, suppliers and campaign timelines.
• Ensure brand consistency across all Al Qana communications.

Analytics & Reporting

• Track campaign performance, footfall, engagement, conversion and ROI.
  • Prepare regular marketing reports for management.
• Use performance data to improve future campaigns and marketing investments.

Required Skills and Competencies

• Bachelor's degree in Marketing, Business, Communications, Hospitality, Tourism or a related field.
• 8+ years of relevant marketing experience, preferably within destination marketing, hospitality, tourism, F&B, retail, leisure or entertainment. Shopping Malls experience is a plus
• Proven experience managing integrated marketing campaigns from strategy through execution.
• Experience managing agencies, budgets and multiple stakeholders.
• Strong understanding of digital marketing, social media, paid media and content marketing.
• Demonstrated experience in events, activations, partnerships and experiential marketing.
• Strong commercial understanding with the ability to connect marketing activities to footfall, revenue, customer acquisition and brand growth.
• Experience working in a fast-paced, multi-stakeholder environment.