The Role
Owns paid search, paid social, SEO, web, attribution, and conversion performance for a multi-location law firm. Manages marketing budgets, agencies, HubSpot reporting and nurture workflows, local SEO, reputation programs, compliance, and a marketing team. Success is measured by signed cases, cost per signed case, revenue attribution, and scalable operational processes.
Summary Generated by Built In
Join the executive leadership of a fast-growing legal powerhouse. We are a $25M+ multi-location Texas law firm scaling to $30M+, and marketing is our growth engine. The Marketing Manager owns the performance of our paid search, SEO, social, and web channels and is accountable for the number that matters: signed cases at a target cost. You will manage a team and our agency partners, run HubSpot as the source of truth for lead-to-case attribution, and work daily with Intake to make sure every lead we pay for gets worked and converted.
Key Responsibilities
Channel performance and budget
- Own the monthly marketing budget across PPC (Google Ads, LSA, Bing), paid social, SEO, and web; reallocate spend weekly based on cost per signed case by channel, practice area, and office.
- Manage agency and vendor partners: set targets, review performance, and hold them accountable to signed-case outcomes, not impressions or clicks.
- Build and execute the plan to enter new markets and practice areas, including market sizing, keyword/competitive analysis, budget, and launch timeline.
Attribution and reporting (HubSpot)
- Maintain closed-loop attribution in HubSpot from first touch through signed case and collected revenue.
- Deliver a weekly dashboard to leadership: spend, leads, qualified leads, consults booked, consults held, signed cases, cost per lead, cost per signed case, and revenue per case by source.
- Enforce data hygiene standards (lead source, UTM, practice area, office) so every dollar is attributable.
Intake partnership and conversion
- Partner with the Intake Manager on speed-to-lead, lead routing, and follow-up sequences; flag lead quality issues by source within 48 hours.
- Build and test HubSpot email/SMS nurture workflows for unconverted leads and no-show consults.
- Improve web and landing page conversion rates through A/B testing of offers, forms, call tracking, and page copy.
Content, SEO, and reputation
- Own the SEO roadmap: local SEO and Google Business Profiles for every office, practice-area content, and technical health.
- Run the review generation program with Intake and Client Services.
- Ensure all advertising complies with Texas Disciplinary Rules of Professional Conduct Part VII and State Bar of Texas Advertising Review Committee filing requirements.
Team leadership
- Hire, train, and manage Marketing Coordinators/Associates with clear weekly KPIs and documented SOPs.
- Build repeatable processes (campaign launch checklist, monthly budget review, reporting cadence) that scale without depending on any one person.
Skills, Knowledge and Expertise
- Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.
- 5+ years in performance/digital marketing, with 2+ years managing people or agency relationships.
- Direct ownership of a paid media budget of $50K+/month, with measurable results tied to revenue.
- Hands-on proficiency in Google Ads, Google Analytics 4, and a CRM (HubSpot strongly preferred).
- Working knowledge of SEO/SEM, local search, email/SMS marketing, call tracking, and A/B testing.
- Strong copywriting for web, ads, and email.
- Comfortable building and presenting reports in Excel/Sheets or a BI tool.
Preferred
- Legal, healthcare, home services, or other high-volume lead-gen experience.
- Multi-location marketing experience.
- HubSpot Marketing Hub certification; Google Ads certification.
- Familiarity with Texas attorney advertising rules.
Join us at The Law Office of Bryan Fagan and play a vital role in shaping our marketing strategies and driving our success!
Benefits
The Law Office of Bryan Fagan is a firm that excels in family, estate planning & probate, and criminal law matters. We have (11) offices in Texas: (2) offices in Houston (Corporate and The heights), and (1) office in Atascocita, Humble, Kingwood, The Woodlands, Austin, Dallas, San Antonio, Fort Worth, and Humble, and more on the way.
Enjoy GREAT Benefits & Perks:
Enjoy GREAT Benefits & Perks:
- Competitive salary.
- Health, dental, vision, short/long term disability insurance, 401K (5% match)
- Paid time off and holidays.
- Ongoing training and professional development.
- A collaborative and dynamic work environment.
Equal Opportunity Statement:
We recognize that diverse experiences, perspectives and backgrounds enable us to be an even stronger company and workplace. Not only will you be welcome here, your unique thoughts and opinions will be encouraged, celebrated and deeply valued.
We recognize that diverse experiences, perspectives and backgrounds enable us to be an even stronger company and workplace. Not only will you be welcome here, your unique thoughts and opinions will be encouraged, celebrated and deeply valued.
About
We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience
- At least 5 years of performance or digital marketing experience
- At least 2 years managing people or agency relationships
- Direct ownership of a paid media budget of at least $50,000 per month with measurable revenue results
- Hands-on proficiency with Google Ads
- Hands-on proficiency with Google Analytics 4
- Hands-on proficiency with a CRM; HubSpot strongly preferred
- Working knowledge of SEO and SEM
- Working knowledge of local search
- Working knowledge of email and SMS marketing
- Working knowledge of call tracking
- Working knowledge of A/B testing
- Strong copywriting skills for web, advertising, and email
- Ability to build and present reports using Excel, Google Sheets, or a BI tool
- Legal, healthcare, home services, or other high-volume lead-generation experience
- Multi-location marketing experience
- HubSpot Marketing Hub certification
- Google Ads certification
- Familiarity with Texas attorney advertising rules
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The Company
What We Do
The Law Office of Bryan Fagan, PLLC is a Texas-based law firm specializing in family law, divorce, child custody, estate planning, probate, and criminal law. With multiple offices across the state, the firm provides compassionate, results-driven legal representation. Their team is dedicated to guiding clients through complex legal matters with personalized attention, ensuring their rights are protected and they receive clear, effective advocacy during challenging life transitions.
