NRECA’s Marketing team is growing. We represent a portfolio of 100+ products, services, and programs for over 80,000 members nationwide. We are looking for strategic, data-driven, and growth-oriented Product Marketers to join our high-performing team. This is a central, highly visible function that partners across the organization with senior leadership to shape the experience of electric cooperatives nationwide.
You will be a trusted strategic partner responsible for developing and leading integrated marketing plans and campaigns that drive product adoption, member engagement, and revenue growth across NRECA’s suite of programs, services, and educational offerings.
You’ll bring a modern marketer’s mindset—combining audience insights, data analytics, value propositions, and emerging tools like AI-assisted content development—to design plans and campaigns that drive measurable results. Along the way, you’ll help elevate how we go to market, telling compelling stories that demonstrate the value of NRECA membership and the impact of electric cooperatives.
What You’ll Do
- Lead Strategic Marketing Initiatives
Develop and execute integrated marketing strategies that align to business goals and drive awareness, engagement, utilization and revenue growth across key products and programs.
- Own Product and Value Storytelling
Translate complex offerings into clear, compelling value propositions and messaging frameworks that resonate with diverse member audiences and differentiate in the marketplace.
- Drive Multi-Channel Campaigns
Concept and deliver end-to-end campaigns across digital, email, social, web and event channels—optimizing the right mix to reach and convert target audiences.
- Leverage Data to Inform and Optimize
Use audience segmentation, campaign performance metrics, and insights (engagement, conversion, behavior) to continuously refine strategies and improve results.
- Bring a Modern Marketing Approach
Utilize AI tools and marketing technologies to enhance content creation, streamline workflows, and increase campaign effectiveness.
- Act as a Strategic Partner
Collaborate closely with cross-functional stakeholders and senior leaders to define goals, assess opportunities, prioritize initiatives and deliver marketing solutions that drive impact.
- Champion Focus and Effectiveness
Evaluate incoming requests through a strategic lens—ensuring alignment, guiding stakeholders to the most effective approach and protecting campaign integrity.
- Collaborate Across Teams
Partner with creative, communications, and marketing operations teams to ensure cohesive execution, strong brand alignment, and high-quality deliverables.
Key Highlights of This Role
- High visibility and influence —Work closely with senior leaders and shape how we bring products and programs to market
- Strategic impact —Your work directly drives engagement, utilization, and revenue across the organization
- Modern marketing environment —Leverage data, AI tools, and integrated campaigns to innovate and evolve our approach
- Mission-driven work —Help tell the story of electric cooperatives and support communities across the country
About NRECA
At NRECA, we power more than just communities—we power progress. As the national trade association representing over 900 consumer-owned electric cooperatives, we play a vital role in shaping the future of energy across the country. Our employees are united by a shared mission, a collaborative and inclusive culture, and a commitment to innovation and service excellence. Recognized as a “best place to work,” NRECA fosters an environment where ideas are valued, impact is visible and careers can thrive.
Direct Reports to this Position:
N/A
QualificationsWhat You Bring- Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
- 5+ years of experience in marketing, ideally within a complex, matrixed organization.
- Proven ability to develop and execute integrated, multichannel campaigns that drive measurable outcomes.
- Strong experience using data, audience segmentation and analytics to inform strategy and optimize performance.
- A strategic mindset with the ability to connect business goals to marketing efforts and ultimately business impact and growth.
- Exceptional assertive communication skills with a talent for asking the right questions, and then translating ideas into compelling, actionable messaging.
- Ability to report to the office when required.
Preferred:
- Experience in product marketing, education, events or membership-driven organizations
- Experience in a large trade association
This role follows a hybrid schedule, requiring in-office work three days per week (Tuesdays, Wednesdays, and Thursdays).
FLSA Status: Exempt
Essential Physical Requirements:
- The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and extensive reading.
- Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for sedentary work and the worker sits most of the time, the job is rated for light work.
Salary Range: $110,000–$124,000 annual salary
Final compensation determined by individual qualifications, experience, and internal equity.
Disclaimer Statement: The preceding job description has been written to reflect management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned.
Additional Requirement:
The preceding job description has been written to reflect management’s assignment of essential functions. It does not prescribe or restrict the tasks that may be assigned. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
NRECA is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail [email protected] or call: 703-907-5992 - NRECA Arlington Human Resources. Please call 402-483-9275 - NRECA Lincoln Human Resources, for Lincoln, NE employment opportunities. We will make a determination on your request for reasonable accommodation on a case-by-case basis.
The U.S. Equal Employment Opportunity Commission (EEOC) recently released the 'Know Your Rights' poster, which updates and replaces the previous "EEO is the Law" poster and "EEO Is the Law Poster Supplement".
Pay Transparency Non-Discrimination. NRECA will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay. Please see the Pay Transparency Nondiscrimination Provision for more information.
E-Verify. As a Federal Contractor, NRECA is required to participate in the E-Verify Program to confirm eligibility to work in the United States. For information please click on the following link: E-Verify.
For more information about life at NRECA please visit www.Electric.coop.
Skills Required
- Bachelor's degree in Marketing, Communications, Advertising, or a related field
- 5+ years of marketing experience, ideally in a complex, matrixed organization
- Experience developing and executing integrated, multichannel campaigns with measurable outcomes
- Strong experience using data, audience segmentation, and analytics to inform strategy and optimize performance
- Ability to connect business goals to marketing efforts and business impact
- Exceptional assertive communication skills and ability to translate ideas into actionable messaging
- Ability to report to the office when required and work a hybrid schedule with three in-office days per week
- Experience in product marketing, education, events, or membership-driven organizations
- Experience in a large trade association
What We Do
We are America’s Electric Cooperatives. The National Rural Electric Cooperative Association (NRECA) is the national service organization dedicated to promoting, supporting and protecting the national interests of electric cooperatives and the consumer-members they serve. NRECA’s more than 900 member co-ops serve 1 in 8 people across 56 percent of the country's landmass. We are strong advocates for our members, helping safeguard their ability to provide safe, reliable and affordable electric service. We are industry leaders committed to the research and development of new energy technologies. Our work ensures our members are prepared to implement the energy solutions that are best for their communities. With programs and services promoting global development through rural electrification abroad, NRECA is also changing lives and growing communities around the world.
