The Role
Own and execute marketing plans, lead-generation campaigns, brand initiatives, social media, content, email, blogs, case studies, and digital campaigns. Collaborate with Sales and internal teams to develop customer-focused content, track campaign performance, monitor market trends, and improve engagement, leads, and conversions across B2B channels.
Summary Generated by Built In
We are looking for a creative, driven, and result-oriented Marketing Manager to join our team and take ownership of our marketing initiatives, brand presence, content, and lead-generation activities.
As a Marketing Manager, you will be responsible for planning and executing marketing strategies that strengthen ZoChord's brand presence, generate qualified leads, support business development, and increase engagement across digital channels. You will work closely with the Sales, Client Experience, and Delivery teams to create relevant marketing campaigns and content that communicate ZoChord's capabilities, success stories, and value to potential and existing customers.
Key Responsibilities:
- Develop and execute monthly and quarterly marketing plans aligned with business goals.
- Plan and manage campaigns focused on lead generation, brand awareness, and business growth.
- Manage ZoChord’s presence across LinkedIn and other digital platforms, including content calendars and social media campaigns.
- Create and coordinate content for LinkedIn, website, email campaigns, blogs, case studies, and other marketing channels.
- Collaborate with internal teams to turn project experiences and customer success stories into engaging marketing content.
- Plan and execute B2B lead-generation campaigns and coordinate with Sales for lead follow-ups.
- Track campaign performance, engagement, leads, and conversions, and identify areas for improvement.
- Monitor market trends, customer segments, and new marketing opportunities.
- Maintain a structured marketing calendar, activity tracker, and performance reports.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 2–4 years of experience in marketing, preferably in B2B, SaaS, IT services, technology, or consulting.
- Strong understanding of digital marketing and social media marketing.
- Experience in content planning and campaign execution.
- Good understanding of B2B lead generation.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to develop engaging marketing ideas.
- Ability to work independently as well as collaborate with cross-functional teams.
Benefits
- Opportunity to work closely with a growing Zoho consulting and implementation business.
- Exposure to B2B SaaS and technology marketing.
- Opportunity to work across branding, content, digital marketing, and lead generation.
- Collaborative and learning-focused work environment.
- Opportunity to take ownership of marketing initiatives and campaigns.
Skills Required
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- 2-4 years of marketing experience
- Experience in B2B, SaaS, IT services, technology, or consulting
- Strong understanding of digital marketing and social media marketing
- Experience in content planning and campaign execution
- Understanding of B2B lead generation
- Excellent written and verbal communication skills
- Ability to work independently and collaborate with cross-functional teams
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The Company
What We Do
ZoChord is the dedicated delivery arm of Chord Tech Services Pvt. Ltd. and an authorized Zoho partner. It helps growing businesses digitalize operations by auditing workflows, designing and implementing Zoho applications across CRM, HR, finance, service, and operations, and integrating data and automation. The company also provides migration, user training, managed support, and ongoing optimization for tailored cloud-based business systems.
