The Marketing Manager for MHK will work as an individual contributor to lead day-to-day execution of all strategic targeted marketing campaigns, branding initiatives, website management, and events to build brand awareness and lead generation. The ideal candidate will have strong project management skills, exceptional attention to detail, the ability to lead others, and solid experience developing and executing integrated digital marketing campaigns, managing corporate websites, and delivering strategic events that support business growth.
Position Responsibilities:
Develop and execute strategic marketing programs, including, but not limited to, digital advertising campaigns, website management and development, email marketing, webinars, social media, and lead generation initiatives.
Manage and maintain the company's brand standards and ensure consistent branding across all marketing channels, communications, collateral, events, and digital assets.
Track marketing program effectiveness and provide regular reporting on campaign results.
Manage all aspects of the corporate website, including ongoing content updates, user experience, SEO optimization, lead generation, analytics, and coordination with internal stakeholders and external design agencies.
Partner with Salesforce.com Administrator to optimize the marketing technology stack and CRM integration; recommend best practices for campaign tracking, lead assignment, and conversion processes.
Develop event strategy and manage all aspects of conferences, trade shows, customer events, webinars, and executive events, including planning, facilitation, communications, vendor management, and logistics.
Assist with creating and/or editing copy for events, social media, internal communications, website content, collateral, and targeted marketing campaigns.
Create and execute project timelines to ensure deadlines are met, reviews are completed, deliverables are executed successfully, remain on brand, and projects stay within budget.
Work with marketing agency vendor and internal stakeholders to develop creative assets including promotional emails, website content and graphics, landing pages, digital advertisements, event materials, trade show signage, and sales collateral.
Process and track event and campaign-related expenses to ensure budget versus actuals are captured and follow established finance procedures.
Manage vendor relationships, contracts, and budget tracking for digital marketing, website, branding, and event-related expenditures.
Manage branded merchandise purchasing, fulfillment, and tracking while providing guidance to administrative staff supporting fulfillment.
Assist the Marketing Director with development and ongoing management of the strategic marketing and content calendar.
Manage centralized repository of sales and marketing resources, brand standards, and marketing templates.
Support other marketing initiatives as needed.
Position Requirements:
5+ years of B2B marketing experience is required; healthcare technology, SaaS, or enterprise software marketing experience is preferred.
Excellent project management skills and exceptional attention to detail are required.
Proven experience developing and executing integrated marketing campaigns that drive brand awareness and lead generation is required.
Proven experience with event strategy, planning, facilitation, and execution is required.
Strong written, verbal, and presentation communication skills are required.
Experience with marketing automation platforms and social media platforms is required.
Experience managing and maintaining corporate websites is required.
Experience with WordPress is required.
Experience working with internal creative teams or external agencies to develop visually compelling marketing assets is required.
Experience managing and maintaining corporate branding standards across multiple marketing channels is required.
Preferred Qualifications:
Graphic design experience is preferred.
Experience with 6sense or another Account-Based Marketing (ABM) platform is preferred.
Professional experience leveraging AI tools to support marketing initiatives, including content creation, campaign optimization, workflow automation, analytics, and personalization is preferred.
Motivated self-starter with the ability to manage multiple priorities in a fast-paced environment.
Strong organizational, analytical, and problem-solving skills are required.
Ability to work independently while collaborating effectively across cross-functional teams is required.
Education Requirement:
Bachelor's degree in Marketing, Business, Communications, Journalism, English or related is required.
All prospective hires must be able to pass a criminal background check and drug screening.
At MHK we help health plans and pharmacy benefit managers deliver optimal care management across every member’s health journey. We do this through state-of-the-art technology that provides critical insights from member enrollment and maintenance through every stage of care and compliance. We believe that long-term partnerships are built on trust. Our team members are expected to build trusted advisory relationships - with MHK clients and one another - through responsive, transparent communication, while honoring commitments, and tying that trust to outcomes.
Benefits Snapshot:
Medical, vision, and dental plans for full time employees
401(k) offered with a generous match
Benefits begin on first day of the month following employment
Exercise/Health Club reimbursement opportunity
Monthly dependent care reimbursement opportunity
Short Term and Long-Term disability
Basic Term Life and AD&D Insurance
Generous Paid Time Off and Holiday Schedule
EQUAL OPPORTUNITY EMPLOYER - VETERANS/DISABLED.
Skills Required
- 5+ years of B2B marketing experience
- Bachelor’s degree in Marketing, Business, Communications, Journalism, English, or a related field
- Experience developing and executing integrated marketing campaigns for brand awareness and lead generation
- Experience with event strategy, planning, facilitation, and execution
- Experience with marketing automation platforms and social media platforms
- Experience managing and maintaining corporate websites
- Experience with WordPress
- Experience working with internal creative teams or external agencies to develop marketing assets
- Experience maintaining corporate branding standards across multiple marketing channels
- Excellent project management and attention to detail
- Strong written, verbal, and presentation communication skills
- Strong organizational, analytical, and problem-solving skills
- Ability to work independently and collaborate across cross-functional teams
- Healthcare technology, SaaS, or enterprise software marketing experience
- Graphic design experience
- Experience with 6sense or another account-based marketing platform
- Experience using AI tools for content creation, campaign optimization, workflow automation, analytics, or personalization
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
