Marketing Manager

Posted Yesterday
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Saint Julian's, MLT
In-Office
Senior level
Aerospace • Transportation • Travel
The Role
Leads Astonjet’s global marketing strategy, luxury brand positioning, content creation, website and WordPress management, SEO, digital acquisition, PR, and corporate communications. The role develops premium brand assets, landing pages, performance dashboards, and lead-generation channels while collaborating with sales, operations, and leadership. Regular travel is required for aircraft, destination, and client-experience content production. The position requires a hands-on, strategic marketer experienced in luxury, aviation, or premium services.
Summary Generated by Built In

About Us
Astonjet Limited is a dynamic, entrepreneurial, and fast-growing business jet operator. We are ambitious, love challenges, and believe in investing in our people while building a team environment where everyone can contribute to creating exceptional service for our customers and enabling rapid growth and success.

What sets us apart are our values, our passion, enthusiasm, and belief in the many things we do, along with our ability to think outside the box, go the extra mile, and exceed expectations.

The Role

We are looking for a Marketing Manager capable of structuring, leading, and executing the marketing strategy for Astonjet, with a strong focus on brand positioning, content, and high-end client acquisition.

Based in Malta, you will play a key role in elevating the brand image, driving qualified leads, and supporting business growth in the luxury aviation segment.

This role requires a hands-on approach, combining strategy, content creation, and execution in a premium and fast-paced environment.

Your mission: Build a strong and aspirational brand for Astonjet while developing high-performance marketing channels to attract and convert a high-net-worth international clientele.

Key Responsibilities

  1. Marketing Strategy & Brand Positioning

    • Define and execute the global marketing strategy for Astonjet (branding, acquisition, positioning)

    • Strengthen Astonjet’s positioning in the luxury aviation market

    • Ensure consistency and excellence across all brand touchpoints

    • Develop high-end brand storytelling aligned with client expectations

  2. Website Management & SEO (WordPress)

    • Manage and optimize the Astonjet website (WordPress)

    • Improve SEO performance (technical + content)

    • Create and optimize landing pages for lead generation

    • Monitor performance (traffic, conversion, SEO rankings)

  3. Content Creation, PR & Brand Assets

    • Define and lead the content strategy (social media, video, luxury branding)

    • Produce or supervise high-quality visual content (photo, video, storytelling)

    • Travel regularly for on-site shoots (aircraft, destinations, client experience)

    • Ensure premium quality and consistency across all content

    • Write and oversee press releases and corporate communications

    • Create and manage client-facing materials (brochures, presentations, commercial decks)

    • Develop high-end corporate presentations aligned with Astonjet’s luxury positioning

    • Guarantee consistency across all brand assets and communication channels

  4. Acquisition & Performance Marketing

    • Develop acquisition channels (SEO, paid media, partnerships, referrals)

    • Optimize performance (lead generation, conversion, ROI)

    • Implement tracking and performance dashboards

    • Align marketing efforts with commercial objectives

  5. Cross-functional Collaboration

    • Work closely with sales, operations, and leadership teams across the group

    • Support commercial initiatives and client acquisition strategies

    • Contribute to partnerships and brand development opportunities

You must have:

  • A Master’s degree (or equivalent) in marketing, communication, or a related field

  • Significant experience (5+ years) in marketing, ideally in luxury, aviation, or premium services

  • Strong expertise in WordPress (website management, SEO, content)

  • Proven experience in content creation (photo/video production, storytelling)

  • Strong experience in corporate communication (press releases, brochures, presentations)

  • Experience in digital acquisition (SEO, paid ads, performance marketing)

  • Excellent writing skills in English (French is a plus)

  • Strong understanding of luxury branding and high-end client expectations

You are also:

  • Highly detail-oriented with a strong sense of aesthetics and premium standards

  • Autonomous, proactive, and results-driven

  • Creative and comfortable producing high-quality content

  • Able to work in a fast-paced, international environment

  • Willing to travel regularly for content production and business needs

  • Both strategic and hands-on

Skills Required

  • Master's degree or equivalent in marketing, communication, or a related field
  • 5+ years of significant marketing experience
  • Experience in luxury, aviation, or premium services marketing
  • Strong expertise in WordPress website management, SEO, and content
  • Proven photo and video content creation and storytelling experience
  • Corporate communications experience, including press releases, brochures, and presentations
  • Experience in digital acquisition, SEO, paid advertising, and performance marketing
  • Excellent English writing skills
  • French language skills
  • Strong understanding of luxury branding and high-end client expectations
  • Willingness to travel regularly for content production and business needs
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The Company
63 Employees
Year Founded: 2009

What We Do

Astonjet is a dynamic business-jet operator providing private aircraft rental and on-demand charter for business and leisure travel. Its aviation services span aircraft acquisition, financing, management, and custom interior and exterior design, with support intended to deliver seamless, high-quality service worldwide. The company emphasizes aviation excellence, passionate customer service, and operational expertise for aircraft owners and charter clients across international markets.

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