The Role
Develop and execute marketing strategies for real estate projects and group initiatives. Lead project launches, opening campaigns, go-to-market planning, market research, competitor analysis, brand positioning, and digital performance marketing. Manage Google and Meta campaigns, optimize CPL and CPA, improve lead funnels and customer journeys, collaborate with sales teams, analyze campaign results, and present strategic insights to executive leadership.
Summary Generated by Built In
Alomar Holding Company, a leading diversified investment group in Saudi Arabia, is seeking a Group Marketing Manager to drive the marketing strategy for its real estate development and property management businesses. As part of a dynamic team headquartered in Riyadh, you will play a pivotal role in shaping the company's market presence and supporting its mission of sustainable growth and long-term value creation. This position offers the opportunity to work on high-impact projects that align with the Kingdom’s evolving economic vision.
Key responsibilities include:
- Develop and execute comprehensive marketing strategies for real estate projects and group initiatives
- Lead project launches and opening campaigns, including go-to-market strategies
- Conduct market research and competitor analysis to effectively position projects
- Drive digital marketing performance with a focus on reducing cost per lead (CPL) and cost per acquisition (CPA)
- Design and optimize the customer journey and lead funnel from awareness to conversion
- Manage campaigns across digital platforms (Google, Meta) with performance tracking and continuous optimization
- Collaborate with sales teams to align marketing efforts with sales targets and conversion goals
- Analyze campaign performance and provide data-driven insights for ongoing improvement
- Build and manage brand positioning for each project and the group
RequirementsRequired Qualifications:
- Bachelor’s degree in Marketing
- 8+ years of professional experience in marketing, including proven experience in real estate marketing
- Experience leading end-to-end marketing for real estate project launches, including go-to-market and opening campaigns
- Hands-on experience in digital and performance marketing with measurable optimization of CPL and CPA
- Experience in market research and competitor benchmarking for project positioning
- Hands-on experience using Odoo CRM and managing paid campaigns on Google Ads and Meta Ads platforms
- Native Arabic proficiency and business-fluent English proficiency
- Saudi nationality
- Ability to join within 30 days or less
- Experience designing and optimizing lead generation funnels and customer journeys from awareness to conversion
- Experience collaborating with sales teams to align marketing with sales targets and conversion goals
- Experience presenting marketing performance and strategy to executive leadership
- Retail marketing experience
- Google Ads Search Certification or equivalent
- Meta Certified Media Buying Professional or equivalent Meta Blueprint certification
- CIM (Chartered Institute of Marketing) certification or equivalent
Benefits
- Comprehensive medical insurance coverage
- Pension scheme in accordance with Saudi labor regulations
- Paid annual leave and public holidays
- Professional development and training opportunities
Skills Required
- Bachelor's degree in Marketing
- 8 or more years of professional marketing experience
- Proven experience in real estate marketing
- Experience leading end-to-end marketing for real estate project launches, including go-to-market and opening campaigns
- Hands-on digital and performance marketing experience with measurable CPL and CPA optimization
- Experience in market research and competitor benchmarking for project positioning
- Hands-on experience using Odoo CRM
- Experience managing paid campaigns on Google Ads and Meta Ads
- Native Arabic proficiency
- Business-fluent English proficiency
- Saudi nationality
- Ability to join within 30 days or less
- Experience designing and optimizing lead-generation funnels and customer journeys from awareness to conversion
- Experience collaborating with sales teams to align marketing with sales targets and conversion goals
- Experience presenting marketing performance and strategy to executive leadership
- Retail marketing experience
- Google Ads Search Certification or equivalent
- Meta Certified Media Buying Professional or equivalent Meta Blueprint certification
- CIM certification or equivalent
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The Company
What We Do
Alomar Holding Company is a diversified investment group headquartered in Saudi Arabia, specializing in real estate development, property management, and strategic business ventures. Through its subsidiaries, the company delivers integrated solutions across development, sales, and asset management.
