Marketing Manager

Posted 24 Days Ago
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Melbourne, Victoria, AUS
Hybrid
Senior level
Fintech • Financial Services
The Role
Develop and execute state-based marketing plans supporting regional growth, customer acquisition, retention, and portfolio growth. Build relationships with banking stakeholders, translate local market insights into integrated campaigns, events, sponsorships, partnerships, and market activations, and measure performance to improve commercial impact.
Summary Generated by Built In
Company Description

A bit about us

At Judo, we’re redefining business banking for the modern era. Built on teamwork, trusted relationships and a challenger spirit, we exist to better serve Australian SMEs. What began in 2016 as a bold idea has grown into one of the fastest‑growing new banks globally, with more than 30 locations nationwide.

We put our people and customers at the heart of everything we do. Our agility means we can say ‘yes’ when others say ‘no’, delivering personalised banking that helps businesses access the funding they need, when they need it. Relationships matter here – with our customers and with each other.

Our culture – a multi‑award‑winning place to work

We firmly believe that culture eats strategy for breakfast, lunch, and dinner and that the most important investment we can make is in our people. Our values of Trust, Teamwork, Accountability and Performance guide how we work every day

Judo was built from the ground up with a clear purpose: to be the most trusted SME business bank in Australia. Our customers and relationships are at the heart of how we work, not bureaucracy. We think differently, invite new ideas, and create an environment where people feel they belong and are empowered.

We’re proud to be externally recognised too – including being named on the AFR BOSS Best Places to Work list for four consecutive years. We are certified as a Great Place To Work® Australia organisation, being recognised as one of Australia’s Best Workplaces™ 2025, celebrating our dedication to fostering an inclusive, empowering environment.

Our vision is to build a world-class SME business bank and it’s our people that can make it happen.

Job Description

Now, about this opportunity…

This is a relationship-led marketing role where you'll help bring Judo's marketing strategy to life and own how we tailor it to each state across the country. Working closely with our Relationship Bankers, Managing Directors and key stakeholders, you'll build trusted partnerships, develop a deep understanding of local markets and customer needs, and turn insights into marketing activity that drives meaningful commercial outcomes. We’re a challenger bank, so we’re looking for someone who wants to explore interesting and creative ways to activate the brand in market.

If that excites you, this just might be your dream job:

  • Develop and execute state based marketing plans aligned to regional growth objectives and business priorities
  • Partner with Relationship Bankers, Managing Directors and key stakeholders to identify opportunities and deliver marketing initiatives that support customer acquisition, retention and portfolio growth
  • Act as the bridge between Marketing and Banking, turning local market insights into campaigns, events, partnerships and activations that drive commercial outcomes
  • Deliver integrated marketing campaigns across customers, brokers, referral partners and local business communities
  • Plan and execute customer, broker and referral partner events, sponsorships and partnership activities that strengthen Judo's presence in key markets
  • Monitor campaign performance, measure outcomes and recommend improvements that maximise marketing effectiveness and commercial impact.

Qualifications

You’ll likely bring:

  • 8+ years' experience in marketing, relationship marketing, business development marketing or a similar growth focused role
  • Demonstrated experience balancing strong marketing outcomes with commercial objectives
  • A proven ability to build trusted relationships and influence stakeholders at all levels of an organisation
  • Experience developing and executing events, partnerships, local market activations or integrated marketing campaigns
  • Financial services, banking or a relationship-led B2B background will be highly regarded
  • A proactive mindset with the confidence to test ideas, challenge thinking and drive outcomes

 

If you don't meet every requirement, we still encourage you to apply. Your experience, mindset and potential matter to us

Additional Information

Why you’ll love working at Judo:

  • Two Weeks of Additional Leave Every Year
  • Paid Volunteer Leave
  • Our signature Judo induction experience
  • Big Life Event Leave
  • Holistic Health & Wellbeing Offerings designed to support your best life, including access to GPs, nutritionists, coaches and psychologists via our partner, CU Health
  • Working from Home Setup Allowance
  • Flare Benefits & Discounts - access to a wide range of everyday savings and perks
  • Freedom to work flexibly with flexible work options including hybrid working
  • Equal access to Company Paid Parental Leave – up to 20 weeks
  • Education Assistance

Judo is proud to be an inclusive workplace where everyone is valued and can feel that they belong. We welcome applications from people of all backgrounds, experiences and identities.

Please no agencies! We maintain a preferred panel, and kindly request no unsolicited contact. We do not hold any responsibility for dispute over candidate ownership if you have not been engaged directly. 

 

To learn more about how Judo manages your personal information during the recruitment process, please refer to our Privacy Statement. By providing your information, you consent to its collection, use, disclosure, and management as outlined therein.  

Skills Required

  • 8+ years of experience in marketing, relationship marketing, business development marketing, or a similar growth-focused role
  • Experience balancing marketing outcomes with commercial objectives
  • Ability to build trusted relationships and influence stakeholders at all organizational levels
  • Experience developing and executing events, partnerships, local market activations, or integrated marketing campaigns
  • Financial services, banking, or relationship-led B2B experience
  • Proactive mindset with confidence to test ideas, challenge thinking, and drive outcomes
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The Company
635 Employees
Year Founded: 2016

What We Do

Judo Bank is an Australian challenger business bank dedicated to supporting small and medium enterprises (SMEs). It employs a relationship-led approach, providing tailored funding and services to help Australian business owners reach their full potential. As a neobank, it focuses on smarter judgement and faster decisions to serve as a trusted partner for the SME sector.

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