Marketing Manager

Posted Yesterday
Be an Early Applicant
West Covina, CA, USA
In-Office
25K-40K Hourly
Senior level
Healthtech • Kids + Family
The Role
Lead multi-location marketing strategy for a pediatric dental group, including local campaigns, community events, referral partnerships, office openings, brand consistency, media outreach, analytics, budgets, vendors, and compliance. Supervise field marketing staff, support patient acquisition and loyalty initiatives, maintain marketing materials, and travel frequently among offices and event locations. Occasional evening and weekend work is required.
Summary Generated by Built In
We are looking for an experienced Marketing Manager to join our Team!

About Us
Children's Dental FunZone (CDFZ) is a growing pediatric dental group with locations across Southern California, dedicated to making dental visits fun, comfortable, and stress-free for kids and families. We're looking for a Marketing Manager to help us grow our brand presence and connect with families in the communities we serve.

Position Summary
The Marketing Manager will lead marketing initiatives across CDFZ's multi-location practice, developing and executing strategies to build brand awareness, support patient acquisition, and strengthen community relationships. This is an in-person, hands-on role requiring regular travel to CDFZ offices and third-party locations for events, promotions, and partnerships.

What We Offer
Pay Range:
$25–$40/hour, depending on experience + Mileage reimbursement
Employment Type:
Full-Time, In-Person

• Opportunity to build and shape marketing strategy for a growing pediatric dental group
• Endless opportunities to grow within the Company
• Supportive, mission-driven team focused on children's health and happiness
• Medical, Dental, Vision, 401k, PTO & Bonus opportunities

Key Responsibilities

• Supervise and coach a team of field marketing coordinators/representatives supporting individual office locations.
• Develop and execute local marketing plans (schools, community events, sponsorships, fairs) tailored to each office
• Build and maintain referral relationships with pediatricians, schools, and community organizations near each location.
• Coordinate new-office openings and re-launch events, including signage, collateral, and local media/press outreach.
• Ensure brand consistency (logo usage, messaging, patient-facing materials)
• Track and report on lead sources, event ROI, and new-patient acquisition by location
• Manage the field marketing budget and vendor relationships (promotional items, local advertising).
• Ensure materials and activities comply with HIPAA, ADA & CA advertising regulations applicable to dental practices.
• Maintain marketing collateral, signage, and promotional materials for offices
• Assist with patient referral and loyalty program initiatives
Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience. – Strongly preferred
• 5+ years of marketing experience, including at least 2 years in a supervisory or lead capacity.
• Prior experience in a dental support organization (DSO) or multi-site healthcare marketing environment. – Strongly Preferred
• Valid California driver's license, reliable transportation, and willingness to travel daily among office locations.
• Strong interpersonal and relationship-building skills, particularly with community partners and referral sources.
• Proficiency with basic marketing analytics and reporting tools
• Bilingual (English/Spanish), given patient population served. - Strongly Preferred
Work Environment & Physical Requirements

• Frequent travel by car among locations; occasional evening/weekend hours for community events. – Reliable vehicle for transportation required
• Combination of office, field, and dental-office environments; standing and walking during events and office visits.
• Ability to lift and transport event/marketing materials (up to 35 lbs).

If you're passionate about marketing with heart — and love the idea of making a real difference in kids' lives — we'd love to meet you.

Skills Required

  • Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
  • 5+ years of marketing experience
  • At least 2 years in a supervisory or lead capacity
  • Experience in a dental support organization or multi-site healthcare marketing environment
  • Valid California driver's license
  • Reliable transportation and vehicle
  • Willingness to travel daily among office locations
  • Strong interpersonal and relationship-building skills
  • Proficiency with basic marketing analytics and reporting tools
  • Bilingual English and Spanish
  • Ability to lift and transport marketing materials weighing up to 35 pounds
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The Company
HQ: West Covina, CA
156 Employees
Year Founded: 2002

What We Do

Children's Dental FunZone provides exceptional pediatric dental and orthodontic care in child-friendly environments, aiming to make children feel comfortable and parents at ease.

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