Marketing Manager, Consumer Marketing
Are you passionate about creating impactful marketing campaigns and driving customer engagement? We have a permanent opportunity for a Marketing Manager to join our Everyday Banking and Segments Marketing team in Consumer Marketing. In this role, you will work closely with various stakeholders to design and execute marketing campaigns across in-life and retention.
On any given day, you will:
Work together with stakeholders across Product, Digital, and Data to:
Design customer-centred marketing strategies driven by data and insights
Action marketing strategies across a range of channels including email, owned digital channels, search, and social media
Ensure marketing strategies are delivered on time, within budget, and in line with CommBank’s Brand Guidelines and Tone of Voice
Measure the effectiveness of marketing campaigns, demonstrating how they deliver commercial results for the business and promote customer NPS
Adhere to the Code of Conduct, which sets the standards of behaviour, actions, and decisions we expect from our people
We’d love to hear from people who can talk about their experience in:
End-to-end, integrated campaign delivery, including strategy development and execution
1:1 direct marketing experience across below-the-line channels, especially email, SMS, and owned digital channels
Project managing or working across multiple complex campaigns simultaneously and delivering to tight timelines
Creative thinker with a problem-solving mindset
At least 5 years’ experience in a marketing communications or marketing generalist role.
Experience in financial services is a bonus, but not essential
Benefits of working with our awesome team:
There are a lot of benefits to working in our CommBank Marketing team, including:
Culturally safe workplaces
Including flexibility for cultural obligations, and support and training for managers to provide the best environment for all employees.
Support for First Nations
Including an established Indigenous Employee Network, Yarning Circle, and more. If you recognise as First Nations, our Indigenous Careers Team is here to support you throughout your journey.
Development opportunities
Supporting employees to achieve their personal potential.
Flexible working
Supporting our people with the flexibility to balance where work is done, generally with at least half their time each month connecting in the office. But we also offer various flexible working options, including changing start and finish times, part-time arrangements and job sharing. If these are of interest to you in relation to this role, you can talk to us about how these arrangements might work right from the start.
If this sounds like your ideal next career opportunity, please apply now!
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.
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Skills Required
- Experience delivering end-to-end integrated marketing campaigns, including strategy development and execution
- Experience with 1:1 direct marketing through email, SMS, and owned digital channels
- Experience project managing or working across multiple complex campaigns simultaneously under tight timelines
- At least 5 years of experience in marketing communications or a marketing generalist role
- Financial services experience
- Creative thinking and a problem-solving mindset
Commonwealth Bank Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Commonwealth Bank and has not been reviewed or approved by Commonwealth Bank.
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Leave & Time Off Breadth — The bank offers additional Life Leave, the option to purchase up to four extra weeks, pet leave, and paid volunteering leave alongside flexible-working options. Public materials indicate these leave features compare well within Australian banking.
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Parental & Family Support — Permanent employees can access up to 18 weeks of paid parental leave, and superannuation is paid for up to 34 weeks of unpaid parental leave. These provisions extend support for new parents beyond standard settings.
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Wellbeing & Lifestyle Benefits — Access includes CBHS Health Fund, Fitness Passport, a 24/7 wellbeing platform with telehealth, an Employee Assistance Program, and employer‑paid income protection for up to two years, alongside staff banking perks and share plans. This combination provides day‑to‑day value across health, protection, and financial perks.
Commonwealth Bank Insights
What We Do
Australia’s leading provider of financial services including retail, premium, business and institutional banking, funds management, superannuation, insurance, investment and sharebroking products and services. We are a business with more than 800,000 shareholders and over 52,000 employees. We offer a full range of financial services to help all Australians build and manage their finances.
