Marketing Manager

Description

The Marketing Manager is responsible for managing social media, creating marketing materials, promoting products, communicating company updates, and capturing high-quality photos and videos that showcase our business, products, and team. The ideal candidate is self-motivated, detail-oriented, and comfortable working independently while collaborating with multiple departments to ensure consistent branding and messaging.  

Key Responsibilities  

Social Media Management

•  Manage and maintain all company social media accounts (Facebook, Instagram, LinkedIn, TikTok, etc.). 
•  Develop and maintain a monthly content calendar. 
•  Create engaging posts, reels, stories, and videos. 
•  Respond to comments and messages when appropriate. 
•  Monitor social media performance and recommend improvements to increase engagement and brand awareness. 

Marketing and Advertising 

•  Design digital and print advertisements. 
•  Create flyers, brochures, banners, signage, catalogs, and promotional materials. 
•  Develop marketing campaigns to promote products, sales, and company initiatives. 
•  Ensure all marketing materials align with company branding. 

Product and Company Communications

•  Announce new products, product updates, pricing changes, promotions, and company news. 
•  Work with management and sales teams to communicate important information to customers through email, social media, website updates, and printed materials. 
•  Maintain consistent messaging across all communication channels. 

Photography and Content Creation

•  Photograph products, inventory, projects, company events, employees, and customer installations. 
•  Capture and edit photos and videos for marketing campaigns. 
•  Organize and maintain a digital library of marketing assets. 

Website and Digital Presence

•  Assist with updating website content, product information, and promotional materials. 
•  Ensure online content remains accurate and current. 
•  Recommend improvements to enhance the customer experience.

Brand Management

•  Maintain a consistent company image across all marketing platforms. 
•  Ensure logos, colors, messaging, and branding standards are followed. 
•  Support company events, trade shows, and community outreach efforts. 

Collaboration

•  Work closely with sales, purchasing, and management to identify marketing opportunities. 
•  Assist in planning seasonal promotions, product launches, and special events. 
•  Coordinate with vendors, printers, and advertising partners when necessary. 

Qualifications

• Experience in marketing, communications, graphic design, or a related field preferred.
• Proficiency with design software such as Canva, Adobe Creative Suite, or similar.
• Experience managing business social media accounts.
• Strong photography and basic video editing skills.
• Excellent written and verbal communication skills.
• Strong organizational and project management abilities.
• Ability to manage multiple projects and meet deadlines.
• Creative mindset with attention to detail.

Preferred Skills

• Knowledge of social media advertising.
• Experience with email marketing platforms.
• Basic website editing experience (WordPress or similar CMS).
• Familiarity with analytics tools such as Meta Business Suite and Google Analytics.

Physical Requirements

• Ability to move throughout the facility and occasionally lift up to 25 pounds.
• Ability to photograph products both indoors and outdoors.
• Occasional travel to customer sites, events, or trade shows may be required.