Marketing Manager

About Baseline

At Baseline, we're building business software for sports people, and it's no small feat. Our target users are juggling their weekly schedules in Google Docs, running six figures through personal Venmo accounts, and managing their businesses on decade-old websites. Getting old-time operators to ditch what's worked for 20+ years isn't easy — but we've done it, and we're not slowing down.

• We are AI-first — our team's hours should be spent building relationships and creating great work, not on boring robot tasks.
• We are domain experts — our team has spent decades in the industry.
• We do all our own stunts — our dev team is in-house and in the United States.
• We're venture-backed — the people who have been around the block are betting on us.
• Our greatest advantage isn't just our technology — it's our people. We're not just another software company. We're the ones who actually show up.

Our team is battle-tested and lean. We're looking for mission-focused people eager to join us in the trenches of the early-stage startup world.

About the Role

We're looking for a Meta ads operator with content in their blood — someone who can turn ad spend into pipeline, expand our social presence, and knows their way around a Facebook Group. Sports background is a bonus, not a requirement.

This isn't a "boost the post and hope" operation. We need someone who lives in Ads Manager, tests creative relentlessly, and can tell us our CAC and ROAS without opening a spreadsheet someone else built. At the same time, you're not just a media buyer — you're the person keeping our social presence and our Facebook communities genuinely alive.

We embrace AI and automation to sharpen what we do best, so you're spending less time on busywork and more time on the stuff that actually moves numbers: ad performance, content people engage with, and communities that stay active.

What You'll Do

• Own Meta paid ads end-to-end — strategy, audience targeting, creative testing, budget management, and reporting against CAC/ROAS.
• Run day-to-day social media management across our channels, keeping content consistent, on-brand, and actually worth engaging with.
• Manage and grow our Facebook Groups, keeping engagement high and the group valuable to members.
• Create content — video, graphics, copy — that tells Baseline's story to facility owners and sports operators.
• Continuously test and iterate on ad creative and messaging to keep acquisition costs in check as we scale.
• Partner with sales and product so marketing reflects what's actually happening in the business, not what happened last quarter.

What You'll Bring

• Proven, hands-on experience running paid Meta ad campaigns — you know Ads Manager cold, not just how to boost a post.
• Ability to run social media solo — no team required to keep multiple channels alive and growing.
• Experience running or growing a Facebook Group is a strong plus.
• A real background in content creation — you can write, design, shoot, or edit (or direct someone who can).
• Bonus points if you've got a sports background, or you just genuinely get that world.
• You think in metrics — CAC, ROAS, engagement — not just "it felt like it did well."
• Comfortable in a lean startup where you own your lane end-to-end.