The Role
Lead development and execution of marketing strategies and campaigns to drive brand awareness and engagement. Manage content creation, optimize digital channels (SEO/SEM/email), analyze performance with analytics and automation platforms, collaborate cross-functionally, and measure campaign effectiveness to increase conversions.
Summary Generated by Built In
We’re looking for a Marketing Manager to drive our brand’s growth through creative campaigns. You’ll manage content creation, optimize digital strategies, and analyze data to boost customer engagement. Experience with SEO, SEM, and email marketing is essential. A collaborative mindset, strong project management skills, and a passion for innovation are key to success in this role.
"}" data-trix-content-type="undefined" data-trix-id="1959" >Key Responsibilities
As a Marketing Manager, you’ll oversee the development and execution of marketing strategies to drive brand awareness. You will manage campaigns, collaborate with cross-functional teams, and optimize digital marketing efforts. Your responsibilities include creating content, analyzing data, and ensuring the messaging aligns with target audiences. You’ll also work with product teams to create promotional materials, enhance customer engagement, and measure the effectiveness of each campaign. Attention to detail and strategic thinking are essential, along with proficiency in using marketing automation and analytics platforms.
Skills, Knowledge and Experience
The ideal Marketing Manager will have strong expertise in digital marketing strategies, including SEO, SEM, and social media management. A creative mindset with a data-driven approach is essential, along with proficiency in content creation and campaign optimization. Experience using analytics tools, marketing automation platforms, and email marketing software is a plus. The ability to collaborate cross-functionally and manage multiple projects effectively is key to success in this role.
We are seeking a candidate with a diverse skill set to excel in a dynamic marketing environment. Below are the key skills we think are required to thrive in this role:
Essential
Essential
- Strong communication and copywriting skills
- Proficiency in digital marketing platforms (Google Ads, Facebook Ads, etc.)
- Data analysis and performance tracking (Google Analytics, etc.)
- Experience in campaign management and strategy development
- Proven ability to increase customer engagement and conversions
- Bachelor’s degree in Marketing, Business, or a related field
Desirable
- Experience with SEO and content marketing
- Familiarity with marketing automation tools (HubSpot, Marketo, etc.)
- Knowledge of email marketing best practices
- Advanced degree or certifications in Marketing or a related discipline
About
We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.
Skills Required
- Experience with SEO
- Experience with SEM
- Email marketing experience and knowledge of best practices
- Proficiency in digital advertising platforms (Google Ads, Facebook Ads)
- Data analysis and performance tracking (Google Analytics or similar)
- Campaign management and strategy development
- Strong communication and copywriting skills
- Bachelor's degree in Marketing, Business, or related field
- Experience with content marketing
- Familiarity with marketing automation tools (HubSpot, Marketo)
- Experience using email marketing software
- Advanced degree or marketing certifications
Cvent Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cvent and has not been reviewed or approved by Cvent.
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Healthcare Strength — Medical plan options are characterized as solid, with multiple ACA Gold/Platinum choices and an employee-only option at no premium in some years; dental and vision are included. Health coverage quality is commonly described as decent to very good.
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Pay Growth & Progression — Some roles and geographies experience acceptable-to-good salary increases and decent benefits, including certain customer success positions. These pockets indicate compensation growth can feel competitive depending on function and location.
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Wellbeing & Lifestyle Benefits — Wellness programming, EAP access, gym membership, company outings, free snacks, and pet-friendly offices are highlighted alongside ERGs and community/volunteer programs. Remote/flexible work options and paid volunteer time add non-cash value to the package.
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The Company
What We Do
Join #CventNation! bit.ly/CventCareer Join nearly 4,000 employees around the world, who power Cvent’s technology to transform the meetings, events, and hospitality industries. Consistently recognized as a Top Workplace by both The Washington Post and Washington Business Journal, Cvent employees worldwide are encouraged to think and act like entrepreneurs (we call them intrapreneurs) to drive business and innovation, and their passion has allowed Cvent to become the industry-leading meetings, events, and hospitality technology provider we are today.
