Description
This is a full-time, hybrid role based in the Greater Fort Lauderdale, FL area
If you’re a hands-on marketing professional who measures success in pipeline, conversion, and revenue--not just activity--and are ready to take ownership of performance, this role is built for you. As Marketing Manager of MASA’s Supplemental Insurance Solutions, you will play a key role in executing and optimizing demand generation initiatives across multiple channels, helping drive qualified leads and support sales performance.
You’ll manage campaign execution across digital, direct mail, seminars, and partner programs while helping shape how campaigns come to life--from messaging and creative direction to lead flow and conversion. This role is ideal for a strong operator who enjoys working with data, optimizing performance, and continuously improving how marketing drives measurable results.
MASA is evolving into a multi-product organization, expanding beyond its core offerings to include supplemental insurance solutions such as final expense. You’ll be at the forefront of these growth initiatives, supporting how new products are brought to market and scaled across distribution channels.
About MASA
MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company - we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at https://www.masaaccess.com
What You Will Do
Reporting to our Sr. Director, Supplemental Insurance Solutions & Channels, your main responsibilities will include:
- Executing and optimizing marketing strategies and go-to-market plans across multiple sales channels.
- Managing marketing campaigns across digital, direct mail, seminar/event marketing, partner programs, and other lead generation channels.
- Supporting and improving lead management processes including intake, qualification, routing, and alignment with sales teams.
- Monitoring campaign performance metrics and contributing to budget tracking, optimization, and reporting across channels.
- Analyzing marketing performance data--including lead generation, RSVP rates, conversion rates, and campaign effectiveness--to support optimization efforts.
- Providing input and feedback on marketing messaging, campaigns, and materials in collaboration with creative and compliance teams.
What You Bring
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent professional experience.
- Three to five years of experience in marketing, demand generation, campaign management, or related functions.
- Experience supporting marketing campaigns, lead generation initiatives, or customer engagement programs.
- Foundational understanding of marketing analytics, performance metrics, and attribution concepts, with the ability to learn and apply new tools and frameworks.
- Proficiency in Microsoft Office Suite, particularly Excel, for analysis and reporting.
- Familiarity with CRM systems, marketing automation platforms, or digital advertising tools.
- Preferred: Experience in insurance, financial services, healthcare, or other regulated sales environments, and/or experience supporting seminar-based, inside sales, or direct-to-consumer marketing programs.
What We Will Provide You
- Competitive base salary, bonuses, and comprehensive employee benefits programs, including medical, dental, and vision insurance with highly rated carriers; a 401(k) program with a company match; paid time off; company-paid short-term disability, long-term disability, and basic life insurance; and a free MASA membership.
- A professional and friendly company culture that supports a clear mission: “Protecting families with compassion when others don’t.”
- An opportunity to grow your expertise, expand your impact, and take on increasing ownership as you develop within the role.
Why We Think You’ll Love This Opportunity
This is an opportunity to step into a performance-driven marketing role where you’ll gain hands-on experience across multiple channels while working alongside a collaborative, mission-driven team. You’ll build expertise in demand generation, contribute to meaningful growth initiatives, and develop the skills needed to take on greater ownership over time.
NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.
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Skills Required
- Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent professional experience.
- Three to five years of experience in marketing, demand generation, campaign management, or related functions.
- Experience supporting marketing campaigns, lead generation initiatives, or customer engagement programs.
- Foundational understanding of marketing analytics, performance metrics, and attribution concepts.
- Proficiency in Microsoft Office Suite, particularly Excel, for analysis and reporting.
- Familiarity with CRM systems, marketing automation platforms, or digital advertising tools.
- Experience in insurance, financial services, healthcare, or other regulated sales environments.
- Experience supporting seminar-based, inside sales, or direct-to-consumer marketing programs.
What We Do
Medical Air Services Association (MASA) is a global leader in pre-paid medical transportation coverage. Established in 1974, the company provides protection to members against the high costs of emergency ground and air ambulance transportation. Operating through divisions like MASA Global, it offers a comprehensive range of services, including emergency transport and incidental expense coverage, ensuring peace of mind during medical emergencies worldwide.
